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social media live streaming

Audiences demand and expect live video. And frankly, it’s not difficult to see why. Live streaming (and videos in general) bring a human touch to marketing that text and images aren’t able to mimic. In 2019, people watched 1.1 billion hours of live video. Who knows what this number will look like by the end of 2020 because of the global pandemic and lockdown! With people staying at home, no time like the present to try social media live streaming.

So, jump on the bandwagon as soon as possible because other marketers are taking note! They are aware that 82% of people prefer seeing a live video from a brand than social media posts. In the years to come, this percentage is likely to increase. Social media and live streaming are the future!

By live streaming on Facebook, Instagram, and other social networks, you’re publishing eye-catching content that ranks you higher in their news feeds. Of course, the higher the rank, the bigger the chances for people to notice your online presence. Another power of social media live streaming is that it captures your viewers’ attention and brings them to your brand’s website. That’s why we have tips on streaming in this article, covering all popular social platforms. Your only worry should be what to stream.

Your cooking tips? Sounds good!

A behind-the-scenes glimpse into your new collection? Bingo!

Streaming is for everyone, especially for those looking to connect with their consumers immediately. Here’s what you need to know about streaming on social media.

Reasons to Try Social Media Live Streaming

Everyone from actors and musicians to fast food restaurants and clothing stores use live video. And they are not mistaken. In a way, live video increases a sense of urgency of your product or service while allowing your audience to comment or ask questions in real time. It’s a force to be reckoned with today. The following figures certainly prove that:

  1. Videos on social media generate 1200% more shares than texts and images.
  2. 67% of people who watch a live stream event will buy a ticket to a similar event.
  3. Internet users watch live videos three times longer than pre-recorded videos.
  4. More than 35% of marketers rely on live video in their social media strategy.

If the above numbers aren’t enough, we’ll mention why you should join social media platforms and start streaming!

You’ll Receive Immediate Feedback

There is another thing social media live streaming is good at. Namely, it can transform a video from a broadcast into a conversation. Indeed, while you’re live, users can post comments or like your stream, and you can respond to them in real time. This close connection with a brand is what consumers want. It builds trust and increases engagement, encouraging them to come back for more.

Furthermore, content creators love live streaming because it gives them instant feedback. They don’t need to wait for a chart informing them how well they are performing. Quite the contrary, once they press “play,” their audience will tell them their thoughts immediately.

You’ll Capture Consumer Eyeballs

A live post creates a sense of urgency no one can ignore. In fact, 80% of audiences would rather watch a live stream than read a blog post. Today, everything is on-demand and live broadcasts are what people want to see. So, why not use this in your advantage and capture eyeballs? 

You’ll Establish an Intimate Connection

It doesn’t get more personal than live streaming on social networks. And going live isn’t an easy choice because you can’t control everything like in a pre-recorded video. Indeed, things don’t always go according to plan. But, that’s the beauty of broadcasting.

Getting real and open is what viewers love. They have a chance to see a more personal side of you and your brand. Thus, they feel connected to you on a higher level. After all, you appear in their news feeds right next to that post from their mother. You’re basically family now, right?

You’ll Get the Algorithm on Your Side

All the major social media sites prioritize live video in their feeds. This is because users engage with these broadcasts longer than they do with pre-recorded videos. Facebook revealed that live videos get six times more interactions than regular ones. So, press “play” and start streaming!

Social Media Live Streaming: Getting Started

Trust us, one of these days you won’t be able to resist the urge to livestream. And, as you’ll see, the decision to go live will be one of the best you’ve made. But the variety of social media live streaming platforms can be a little bit overwhelming. Where should you start? Facebook or LinkedIn? Instagram? Is Periscope still around?

Well, the answer is quite simple: start a live video wherever your audience is present. Perhaps you already know what their go-to platform is. In that case, read on to see how to master the art of live streaming on each one.

Going Live on Facebook

With over 2.6 billion users, Facebook is the king among social platforms. Consequently, Facebook Live dominates the social media live streaming game. Indeed, Facebook Live is your destination if you want to capture the most eyeballs. No other platform comes close to Facebook in terms of monthly active users. So, it’s a place to be for marketers.

Once you’re live, you’ll see the names and number of viewers. In addition to that, Facebook will show you the flood of comments you receive in real time. So, we hope you’ll be up for responding to them. When you’re done, the platform saves your live video to your page or story.

Let’s see below how you can go live on Facebook.

If you’re using the mobile app to go live, follow these steps:

  1. Click on post.
  2. Tap go live.
  3. Write a description for your video.
  4. Tap the three dots to select your target audience for your video content.
  5. Go live by clicking on the blue start video button.

On the other hand, if you’re live broadcasting on your computer:

  1. Tap the three dots appearing in the new post box.
  2. Opt for live video.
  3. Select the camera which will record you.
  4. Decide where your video will show up, and add a description.
  5. Click the go live button.

Now you know more about social media live streaming on Facebook!

Going Live on Instagram

Shortly after Facebook Live was released, Instagram decided to join in the fun and add its own live option. Part of the app’s popular Stories section, Instagram Live lets you engage with followers in real time. As soon as you go live, the platform sends a notification to your followers, compelling them to tune in.

Today, Instagram states there are over one billion active accounts and 90% of them follow a business profile. In addition to that, the network reports an 80% increase in watch time on the app. So, if you develop a social media live streaming strategy, you can use Instagram Live to drive engagement and increase conversions.

On Instagram, you’re only three clicks away from going live around the world. Here’s how you can do it:

  1. Tap the camera in the top left corner of the app (where the Stories feature is).
  2. Locate the Instagram Live option.
  3. Tap the button to start broadcasting.

After a recent update, you can invite other Instagram users to join your live session.

Going Live on LinkedIn

That’s right, even the biggest employment-oriented online service has jumped on the video bandwagon. According to LinkedIn, video is the fastest growing type of content on the site. However, live videos are still only available by request. All you need to do is apply to become a live broadcaster. LinkedIn will examine your application and inform you whether you’re eligible to go live.

If you are, here’s how you can live stream:

  1. You need to select your go-to streaming tool.
  2. Integrate the desired tool with LinkedIn.
  3. Tap to go live.

It’s Time to Join the Social Media Live Streaming Scene

Viewers love live streaming content. Social media platforms love it as well. It’s undeniable: The whole world is smitten with live video. So, don’t treat live streaming as some irritating itch that won’t go away. Use it to grow your business and drive more engagement!

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