When users habits change markets, and marketing strategies for that matter, change as well. Today businesses are heavily influenced by the mobile internet consumption and, if you haven’t already, now might be the final hour to catch on and adapt your business for mobile visits. Understanding your audience has never been this important as it is today.
Back in November StatCounter Global Stats reported worldwide mobile internet use surpasses desktop for the first time ever. And this month YouTube reported that the majority of watch time on YouTube comes from mobile. And unlike many of us believe the world watches YouTube on mobile, at home, during prime time, and on horizontally oriented screens. (more…)
2016 was an incredible year for BridTV. As the new year starts, we thought it would be nice to look back over past twelve months and see which of the BirdTV’s posts were the most popular ones.
Even though we covered a great many topics from video platform updates and industry news, over SEO and social marketing tips and tactics, to general content marketing topics, we’ve focused much of our attention explaining what makes video content marketing a great tool for any business, big or small, and how can BridTV online video platform help you with it. Never mind the effort, you, the readers, decided what was most important to you.
StreamingMedia.com brings Limelight Networks biannual State of Online Video report with very interesting data. Quick example: if a video buffers three times, 78% of the audience clicks away. Buffering is singled out as the biggest online video frustration viewers are dealing with. Quality of the video is at close second. Judging by this report, much as with web design trends, having a reliable and speedy video player is the crucial for future businesses. What more, even though we all know and expect video to become main engagement tool for businesses it seams video is getting ground faster then predicted.
The first video content marketing roundup of 2017. Nothing has changed in the ever-evolving world of video content marketing. We’ve kept our eye on the news and emerging trends giving you the hottest stories from the previous week. From social media marketing and SEO topics, over importance of video content marketing for every business to new tool of the week. These are the inspiring scoops, most of which offer cool tools, tips and tricks you can use to grow your e-business. Check them out!
Don’t get into your business mode yet! Year’s end brings a lot of joy to everyone and frankly, taking a day or two more relaxing won’t hurt your business in any way. Besides, being relaxed and all, might actually be the best state of mind for you to reflect on the year behind you and plan the year ahead of you. 2017 prediction roundup is here to help you out choosing the best course of action for your business by laying out what industry experts and influencers predict will work in 2017 for anyone’s business, big or small.
This weeks roundup is a selection of the hottest stories we picked up during the last couple of days. From trendy social media marketing and 2017 SEO topics, over importance of video content marketing in the year ahead of us. Inspiring scoops with tips and tricks you should consider using in your 2017 digital marketing plans.
On behalf of the entire BridTV team, we would like to thank you for an amazing 2016! We wish you a Merry Christmas and a Happy New Year, in the hope that you will spend this time surrounded by family, friends and loved ones and get a chance to enjoy and relax.
With new marketing channels emerging seemingly every day, it’s a hard for marketers to keep up, exploit them all and stay ahead of the curve. However, even with so many different opportunities, problems we all face are still the same. According to HubSpot’s report on state of the Inbound, generating traffic and leads and proving ROI still are the leading challenges marketers face today.
As blueprint for your 2017 digital marketing strategy takes shape, and with Christmas just around the corner, it is time to wrap up this year with digital marketing trends you should be keeping an eye on, trends that currently are in focus of most marketers. Unlike in previous years, this time we’ve asked the same people that helped us demystify influencers and influencer marketing to share their thoughts on trends that will drive marketing in 2017.
End of year is just around the corner and naturally we are flooded with ‘2017 prediction’ posts. Hence video content marketing roundup pre Christmas edition! We took upon us to help out curate the best 2017 prediction posts, the ones offering real insight to what can you expect from 2017. This is a selection of the hottest stories we picked up during the previous week. From social media marketing and SEO topics, over importance of video content marketing for every business in 2017 to new tool of the week. These are the inspiring scoops, most of which offer cool tools, tips and tricks you can use to grow your e-business in year ahead of you. Also, we’ve gathered so many links it is hard to let some go 🙂 So you can expect this to be a part one. Check them out!
Influencers. You can’t block ’em. You can’t ignore ’em. And they have legions of passionate fans they can activate. – Mark Schaefer
I’ve always thought that influencer marketing can be described as the love child of social media and celebrity star dust exclusive to B2C businesses. To be honest, I thank The Kardashians for that notion – for making me believe it and for making it popular.
During 2016, the term ‘influencer marketing’ has been around quit a lot on the B2B scene. A similar thing can be said for the term ‘content marketing’ a few years back, which is one of the hottest and most effective strategies for any business; big or small. Recently, we’ve experienced a significant traffic boost thanks to our Online Marketing Tactics Of Experienced Marketers, which got us thinking about the real, tangible power of the influencers.
Year in and year out websites (give or take a day or two depending on the industry) have 10 days between the 12th and the 22nd to exploit their rise in traffic due to Christmas Holiday. Last year ClickZ reported 54% of holiday shoppers say they plan to shop on their smartphones. With 51% of Online Video already playing on mobile devices today you can expect the number of mobile shoppers only to go up.