For most publishers who want to make an impact with their online business quickly and easily, relying on WordPress (WP) plugins is one of the best options. Just to be clear on this, while plugins may not necessarily represent the solution to your every problem, they can certainly be a useful part of your website once they are installed. To begin with, purchasing plugins isn’t something that’s really necessary, because plugins that are the best and most frequently used are usually free.
We are proud to present a new and improved version of our WordPress video plugin, which should vastly simplify your workflow in the WordPress platform when using BridTV.
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When striving to make a mark in the contemporary digital landscape, it’s safe to say that utilizing video is without a doubt the fastest way to engage audiences. Sure, written content and text, in general, is still a pretty powerful tool to get your message out, but it must be said that nowadays people still prefer visual content vs. text. In today’s online world, especially when it comes to marketing and advertising, a majority of businesses just stick with video. Video isn’t just a way to reach an audience, but a powerful means to promote and talk about your brand.
With the help of the video, you can spread the word about your product, as well as your brand. But there are many subtle ways to do this and many tools to help you achieve brand recognition.
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Today, a variety of businesses are looking to achieve their business plans via diverse video ad solutions. One of the most practical features a modern-day video service has to offer is waterfalling. The process itself resembles the behavior of a waterfall because what occurs is that the demand for sources are triggered one after the other.
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As the popularity of online video grows, publishers and various businesses (small or large) are getting a more precise knowledge about the behavior of viewers. As the need and support for HTML5 video increases, the video is becoming the chief way to grab audiences and keep them interested. For example, utilizing video as a background design feature has become rather trendy as of late.
On a general note, recent research has shown that video represents the very epicenter of the digital marketing world. With each passing year, we see the demand for video increasing rapidly, with 53% of people craving to view a greater amount of video content from marketers. Meanwhile, globally, 51.9% of marketing professionals are stating that video is the kind of content that delivers the best possible ROI.
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The online video scene is like a constantly changing, constantly evolving field where publishers and various business owners keep looking for new ways to break through and make an impact. Finding your own way to success in a market that is overflowing with competition is quite possible and it may be easier than you think. Things may get a bit challenging along the way, that is until you find your bearings. The key thing is to crystalize your objective. When you’re looking to compete on the B2B market, video advertising is the key that opens all doors. It’s probably one of the best forms of monetization.
But that’s not the only area that’s expanding. For example, IAB noted that programmatic video buying is also gaining traction. According to their findings, based on data that was gathered from 358 agencies and marketers 45% of digital video ad spend was bought programmatically in 2017. Meanwhile, an increasing number of publishers are investing well over $1 million per year on digital advertising.
These are all valid reasons why, as a publisher, you should start to get to know the scene of the programmatic video. In addition, in the process of creating a video or being on the lookout for alternative monetization platforms is your best bet, as opposed to traditional video advertising. Publishers need to focus on video ad units, video ad networks, video header bidding, and various other factors that denote utilizing a reliable video platform.
In this modern-day video landscape, it’s certainly not an easy task having to choose the right video platform for your B2B efforts.
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Our diligent development team is constantly working on making the Brid platform up-to-date and better than ever. We have spent the entire summer adding more cool features for publishers, and various benefits that will make work easier and smoother with the BridTV 3.0 HTML5 video player. With each update BridTV is becoming bigger and better video platform.
Apart from minor fixes and polishes, this particular update features a click-through option for videos. In addition, we’ve incorporated changes to the main ad parser so this time around there are some performance improvements to ads loading and displaying.
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As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority.
Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.
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The B2B marketing scene changes so fast it’s tough to keep up sometimes. In order to stay on point, you have to make sure that you have a proper strategy in place. Luckily, nowadays there is a variety of ways to establish a simple, yet very effective strategy for your B2B marketing efforts.
The modern-day era is absolutely thriving with opportunities in that regard. Thanks to marketing automation, analytics, and personalization B2B marketers have a far better shot to get closer to high-profile clients and more importantly, to get in touch with their target audience when it comes to sales, branding and content promotion.
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Here at BridTV we always improvise and come up with new and practical ways to create incremental revenue for our publishers, while making sure not to disrupt the user experience.
One of our recent releases, the BridTV 3.0 HTML5 video player, is packed with the numerous improvements, which are aimed at optimizing the publisher’s video ad delivery while delivering the best viewing experience possible to the targeted audience.
Today, as a part of an ongoing video player/platform maintenance, we’ve rolled out a couple of new features and fixes to the player and CMS.
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Hardly any business can be conducted without the use of video content and online video platform of any type these days. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world.
60% of both B2B and B2C marketers already use video for marketing (OptinMonster) and over 50% of web users look for a video before visiting a store, says Google. With stats like these, it is easy to see that the video form has taken over a majority of the e-business, virtually turning the Internet into a giant hub for video content creation and video content promotion.
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