What is a video view?
by | Nov 13, 2018 | Marketing | No Comments

What is a video view?

So, you’re working with online video and it’s time to formulate your own business strategy. As any publisher or self-respecting marketer will tell you, nothing matters more than analytics or to put it a bit more clearly, data that’s based on an actual audience interaction. Since we’re in the realm of videos, there’s only one thing that matters here and that’s video views.

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Looking for Brightcove alternatives? Start here
by | Nov 6, 2018 | Editorial, Marketing, Monetization | No Comments

Looking for Brightcove alternatives? Start here.

Let’s face it when fishing for an enterprise-level video service, Brightcove might be one of the top choices. While there’s certainly a solid range of benefits here, it must be said that there are other options out there, Brightcove alternatives so to speak, especially for small to medium businesses who are looking to execute their digital marketing strategies with fast and affordable solutions for effective video monetization and ad revenue.

BridTV is a versatile video platform and CMS that allows you to get a maximum amount of top-notch features for a truly affordable price. If you’re looking to make an impact with video in today’s B2B market, this would be an excellent place to start.

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Native Outstream Unit
by | Oct 24, 2018 | Platform Updates, Video Industry News | No Comments

Native Outstream Unit

Ads are simultaneously the biggest nuisance for most website visitors and yet they remain the biggest source of revenue for most Internet publishers. Satisfying both sides of the spectrum at the same time may seem like an impossible task. Well, not anymore.

Having a video ad placed in the heart of editorial content is extremely effective because it does not disrupt the user experience.

For ad-supported video businesses, every impression counts. And with the rising complexity of digital advertising publishers are compelled to manage programmatic deals and maximize ad viewability in addition to creating quality content for their audience.

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Top 7 Video WordPress Plugins
by | Oct 23, 2018 | Editorial, Wordpress | No Comments

Top 7 Video WordPress Plugins

With the majority of online businesses resorting to WordPress for development and CMS purposes, having an adequate set of WP-related tools has become a necessity. According to a recently conducted survey, it was established that WordPress boasts a 59.4% market share, and therefore is regarded as the most used CMS in the world.

The vibrant and ever-growing online video market is teeming with video WordPress plugins. This is why it may take you some time to sift through all of them before you opt for the WP plugin that suits your preferences and business needs. To help you in this search, we’ve singled out some of the top choices that are currently available, so take your time and take your pick.

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Video Target Audience: Millennials, Gen X, and Boomers
by | Oct 17, 2018 | Marketing, Video Industry News | No Comments

Video Target Audience: Millennials, Gen X, and Boomers

In the current video advertising landscape, reaching various types of audiences has become an uttermost priority for advertisers. Publishers are now shaping their business models and digital marketing strategies strictly according to the needs of massive audiences. But therein lies the problem.

In order to gain traction via video advertising, it’s no longer enough to simply aim the product or ad at a wider audience. Success or profit is now measured by audience reach and user engagement. It makes sense and you certainly don’t have to think twice about it.

However, we are living in an age when audiences have become extremely huge and incredibly diverse.

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Advanced Tips to Boost Your Video Ad Revenue
by | Oct 9, 2018 | How To..., Monetization, Video Industry News | No Comments

Advanced Tips to Boost Your Video Ad Revenue

Stepping into the business of online video advertising can be a very daunting task. Based on the latest market research data, video is set to make 80% of Internet traffic by the year 2021. When fighting the fight on the video content marketing, publishers resort to video advertising as their main weapon for maxing out revenue.

The only challenge is that growing a business via video advertising involves putting together a lot of pieces in a complex puzzle. However, once you get past all the basics, you will be closer to completing that puzzle.

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7 Best Video Ad Networks for Publishers & Advertisers
by | Oct 2, 2018 | Marketing, Video Industry News | No Comments

A World Consider Alternatives to Google and Facebook

7 Best Video Ad Networks for Publishers & Advertisers

Today a majority of advertisers are turning to services like Google and Facebook as advertising platforms to reach customers. Lately, however, quite a lot of businesses are simply turning to other platforms for their advertising needs. The fact is that there is a considerable amount of ad networks out there that can bring you closer to your financial goals without having to take part in a highly competitive advertising race on Google or Facebook.

Moving away from these two giants and switching to other advertising networks eliminates having to deal with heaps of other companies who are competing in the same market. Recently, it was officially confirmed that there are over 3 million companies and businesses advertising via Facebook.

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BridTV Video Platform Release 4.0
by | Sep 27, 2018 | Platform Updates | No Comments

BridTV Video Platform Release 4.0

After the release of BridTV Video Player 3.0, which made our player one of the fastest (if not THE FASTEST) video players on the market. Offering groundbreakingly built-in features (BridTV GEO Module) and the release of our White-Label video platform solution has led to the next video platform update, which brings our player to a new level of performance and speed.

Our update was in making for the last few months and our core team has been extremely busy with fine-tuning all the facets of the platform, based on the feedback and requests from publishers. As a result, significant improvements and upgrades were made to the platform and to the video player as well.

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Browser and Device Reference
by | Sep 24, 2018 | How To..., Video Industry News | No Comments

Browser and Device Reference

As part of our continuous effort to stay ahead of the curve, here at BridTV we are always pushing ourselves to improve performance. Our video platform is thriving and our user base is growing by the day. In order to ensure enterprise-level quality, we are doing our best to incorporate updates and changes to the technology.

However, every move or change we make is done once we’ve established what our users prefer. In other words, we are constantly keeping an eye on the which desktop browsers and mobile Operating Systems are being utilized the most by our clients. Knowing this helps us evolve and improve our service greatly. We are determined to optimize our tech and service so that it operates effectively on the latest browsers, as well as older versions.

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