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How to Use Instagram Stories to Promote Your Business in 2020

how to use instagram stories

Over the years, Instagram has proven its importance to brands and marketers. You can’t get far in the business world without trying to connect with a portion of one billion Instagram accounts. Everyone and everything is already active on this app. That’s why it’s important for you to join it as well, and use many of its features to your advantage. In this article, we’ll tell you how to use Instagram Stories to promote your business.

You might be wondering why Instagram Stories. Well, the answer lies in the following statistics:

So, that’s why your business needs Instagram Stories. Customers want to engage with your brand in a more personal way, and this feature meets their needs. After all, Instagram does stand apart from all other networks. Every part of this popular app can help you increase brand awareness and engagement with your followers.

Want to grow your brand with Instagram Stories? Wonder how you can do that? In this blog post, you’ll discover how to use Instagram Stories to promote your business and take this app by storm!

Promoting Your Business on Instagram Stories

Instagram Stories is a great way for your business to interact with followers, humanize your brand, and generate more customers. This feature is an effective tool for showing existing and potential customers what makes your brand relatable and/or interesting. After all, 200 million users visit at least one Instagram business account per day. So, they’ll keep a close eye on what you’re posting and where.

And you need to impress them with short Boomerangs, engaging IGTV live videos, or you can even bust a move on Instagram Reels.  But, how can you get the most out of Stories and its disappearing content?

This article is here to help you with that. It will give you useful tips on how to use Instagram Stories to promote your business and everything you offer within it.

Let’s start!

Show a Fun and Relatable Side of Your Business

Social media marketing is important in this day and age. According to eMarketer, the average US adult spent close to three hours on a smartphone in 2019. This means that internet users are only one touch of a screen away from possibly discovering your brand’s account on Instagram. That’s why you should ensure that the Stories for your business show how fun and relatable you are

This is because features like Stories or Boomerangs make it possible for brands to show a fun side of themselves. You can do this as well. For instance, if you’re traveling, you can take your followers with you! Post images or videos to Stories and users will feel like they are there with you.

Interact With Your Audience

Our second tip on how to use Instagram Stories to promote your business is all about interacting. A major perk of Instagram Stories is that it can facilitate easy interaction between followers and you. Thanks to features such as hashtag, stickers, polls, GIFs, and others, it’s simple to increase your follower base and encourage engagement. All you need is a bit of creativity.

If you add hashtags or geotags, users will easily find you based on interests and locations. Trust us, geotagging is important for local businesses that want to interact with potential customers. For instance, small businesses can use geotagging to show exciting events taking place around them.

As for hashtags, they lead customers towards finding your content based on a particular topic. Many brands have their own hashtag that they use across different social media platforms. So, anyone searching for their content will have no problem finding it.

But if you want to take interaction to the next level, use polls! This feature makes it possible for you to get feedback from followers. You can ask them anything. For instance, pose a question about your new products, brand emails, and what kind of content they want to see from your page.

Use Countdown to Create a Sense of Urgency

Trust us, you can spend a lot of time just trying out different features available on Stories. That’s why our next tip on how to use Instagram Stories to promote your business will focus on one feature that can create a sense of urgency.

Getting ready to promote a product or service on Instagram? Then use the countdown feature! It can be effective when you want to:

  • Inform your followers when a new product will launch.
  • Tell them when a special offer will end.
  • Remind them when you will go live on Instagram.

Once they tap on the countdown sticker, your audience can turn on reminders and receive a notification when the countdown has finished. Apart from reminding your audience about important announcements, this feature also creates a sense of urgency. As you know, urgency is widely used in marketing campaigns as it increases engagement and boosts conversions.

Explore Instagram Stories Highlights

Like most other users, you’ve probably already explored Instagram Stories Highlights. But, are you using them as you should? The highlights section is a valuable addition to your profile. During a promotion, it’s inevitable that new users will come across your profile.

That’s why you can use the Highlights to educate existing and potential customers about your company and promotions. Not only that, but you can also use it to share positive feedback about your products/services. Of course, don’t put all photos or videos into one highlight — separate them. As you’ll soon see, this tip on how to use Instagram Stories to promote your business will prove valuable.

But to help you even more, here are our recommendations for topics you can highlight:

  • Testimonials
  • Locations
  • IGTV
  • Promotion

Do you now have some ideas in mind? Put them into action!

Host a Giveaway

Instagram Stories is an effective tool to use if you want to create social proof. In turn, you’ll get more visibility for your products or services. Our advice is to host a giveaway and share it on your Stories. For instance, you can encourage followers to post a feedback to their Instagram Stories and tag you. This will make them eligible to win any prize you’ve selected (e.g. a gift card).

Of course, repost any story to your account to generate excitement and show Instagram users that you are paying attention to them.

And those are our advice on how to use Instagram Stories to promote your business!

Instagram Stories Await!

As a marketer, you’re familiar with Instagram Stories and how they work, but you may be struggling with how to use them to promote your business. We suggest that you start with our five tips if you want to create a sense of urgency and increase your follower base!

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