For several years, YouTube and Google have been at the very epicenter of video content creation and video content marketing. Endless creative people have congregated on this one public video service, to share their ideas with the rest of the world. It’s the easiest and most efficient way to reach target audiences.
These days, however, any respectable video content creator knows that YouTube isn’t the only service that offers video monetization. Paid content and paid channels on paid platforms are smart business YouTube monetization alternatives. This way you can put your work and brand in a stable and more controlled business environment.
7 best alternatives to #YouTube video #monetization Click To Tweet
Google and YouTube are constantly under fire for not treating video creators with adequate support when something goes wrong – whether it’s related to copyright claims or any other potential difficulties that could bother channel owners. The fact that a whole bunch of major companies decided to pull their advertising from YouTube last year, hasn’t helped the situation either.
Corporations like AT&T, Verizon, the pharmaceutical company GSK, Pepsi, Walmart, Johnson & Johnson, the car rental firm Enterprise, have all pulled advertising from the video-sharing platform. Top brands have had trouble like seeing their content next to videos that promote extremist views or hate speech. For instance, Verizon’s ads were featured alongside videos from Egyptian cleric Wagdi Ghoneim (banned from the US over extremism).
The trouble stems from the notion that setting up a YouTube channel will guarantee you a steady income, thus becoming a certain way to make a living. Such an approach seems rather misguided considering the unbelievable competition that currently exists on Google’s platform, YouTube.
This fuels the widespread misconception that there’s some certain recipe out there for YouTube success, just because so many people already earn a living that way.
So, if you know that, for instance, millennials are the biggest target audience and video games are what people are watching the most, that won’t be enough to establish a successful YouTube channel. That’s usually a very long and challenging journey, albeit if you really have your heart set on that dream making your very own gaming channel is quite possible.
Far be it for me to discourage people from expressing their own opinions and ideas on YouTube, but simply must be said that video monetization on YouTube and Google’s ad sense program isn’t a good place to start. Experienced and well-informed marketers, businessmen and, well even YouTubers, will no openly tell you that it’s well beyond time to think how to make money without YouTube.
More often than not, the best solution is to bring a successful and recognizable brand or person to YouTube, rather than using it as the first stepping stone on the road to successful video monetization.
People are now finally becoming aware that people can no longer be easily swayed with the usual marketing schemes, especially when it comes to video. Audiences refuse to swallow any old crap, so that really points a finger at content creators and creative minds.
In other words, any video content has to have a strong personal touch, so it can resonate with audiences. Integrating the channel with Google Adsense to monetize YouTube videos is always the common first step. However, the platform frequently tends to change policies towards certain content and that can have a negative impact on your channel.
So, if you’ve if your monetization was disabled, you can still make money from your YouTube videos, regardless of the company’s current shift in monetization policy. Of course, bear in mind that these are tested ad networks, and video creatures can submit an application along with details of their YouTube channel – analytics reports, the number of videos and subscribers, etc.
To recap, even when you make something that’s good enough to get people talking and jumping across various social networks, you should know that the Google Adsense program and YouTube aren’t the only methods of capitalizing and monetizing on your work. There are other solutions out there. Other platforms and other monetization systems. It is possible to make additional income if you’re YouTube channel takes off.
What’s it about: Brid.tv is a cross-device online video player platform that allows small and large businesses to host, encode and monetize videos anyhow they see fit. The platform offers free ad support and offers a proprietary ADIQ solution to regain inventory lost due to ad blockers.
Conditions: In order to become a partner at Brid, your site is required to have at least 5000 daily video views (ad calls). Also, the exchange system takes approximately 2-3 weeks before inventory and fill rate are ramped up for your account. The payout for publishers is accomplished via PayPal and, Bank Transfer (can be arranged).
Good or bad: the platform also boasts additional features, including live stream option, outstream ads, video player bidding (or pre-bidding), and other cool innovations. The platform offers a pretty solid start for your website and will give you a great opportunity to earn out of video content as quickly and easily as possible. Once your site is approved, Brid monetizes 100% of your ad inventory and shares revenue with you on a 60-40% basis. Publishers get 60%, and Brid gets a 40% cut.
What’s it about: Canadian-based BroadbandTV offers cool digital design services, aimed at sparking engagement, driving views, and growing a community of followers. Their services also denote end-to-end channel management and technology solutions for independent content creators and media companies to grow their presence on YouTube.
Conditions: Well, the only obvious condition here is that you have a YouTube channel up and running. The important thing to bear in mind here, that BoradbandTV is a serious competitor to other YouTube alternatives, and similar services. What makes them unique is that they help you grow, collaborate and cross-promote with other creators and brands to tell your story from all new perspectives.
Good or bad: If you are looking for ways to enhance your presence on YouTube, but also to expand the quality and popularity of your brand beyond YouTube, this is an excellent way to go. Bear in mind that this is the ‘big league though. Their clients include the NBA, FremantleMedia, and Sony Pictures. In addition, they offer assistance with rights management, ownership verification and legitimization (successfully removing harmful content, etc.).
About: AwesomenessTV (know as BigFrame) centers on multimedia and its service appears to boast relatively high production values. They encourage you to join their networks and will practically guarantee and promise earnings increase for your channel, albeit they are a bit less open when it comes to channel topics and content.
Conditions: Sadly, BigFrame does not focus on every channel, but rather on the top and rising stars. And that seems to be the catch here. So, the idea is to give these stars resources and networking opportunities to boost channel growth. They basically seek out content creators and talented artists and actively cooperate to improve their work. Another catch is that their operation is limited to Wonderly, Polished, Outlandish and ForeFront, all of which support urban producers, fashion-oriented producers, female producers and LGBT producers. In short, you have to qualify to fit into one of those specific sections in order to apply.
Good or bad? Providing you get into one of the networks, BigFrame will supposedly give you a 40% income boost when compared to AdSense monetization. Most channels will jump at the chance to get a slice of that. Also, Big Frame was purchased by the multi-platform media company, Awesomeness.
About: As MCNs (Multi-Channel Networks) go AdRev has pretty standard features and has a large audio database, AudioMicro, which denotes a large database of completely free music to utilize for your videos. Similarly to the FilmSection, AdRev offers a lot of tools for video optimization and promotion.
Conditions: Require approximately 500 daily views to qualify and pays through Paypal with a minimum payment of $10 or by check (with a higher minimum payment).
Good or bad?: AdRev may not be entirely user-friendly. The service doesn’t list revenue share percentages or their contract terms without beginning the registration. While AdRev garnered a certain amount of negative feedback from content producers outside the network. Complaints about false copyright claims and forced monetization for non-partners were also mentioned, though with precious little proof. Contrary to that, people using the service largely praise it in a big way. So, when it comes to user experience, it appears to be a bit of mixed bag, but the network does get 25+ billion views annually.
About: Disney Digital Network, formerly known as Maker Studios, is one of the biggest networks out there, along with FilmSection and Machinima. Unlike, say BigFrame, which restricts is operating to specific content. These guys keep their doors open to a wider range of content, which, in this case, come in the following subdivisions: Men, Women, Family and Entertainment. Should you fit into any of these categories, then you’re all set.
Conditions: The service keeps things simple. As part of the network, you have to abide the copyright rules and must come up with content regularly. Lack of content means the network is left with little to no reason to support your channel.
Good or bad: Should you get into the network, the pay off is superb. It might be pertinent to mention that Maker Studios was acquired by Disney about a year ago, which means there’s more than enough resources for monetary expansion and for supporting talent. In fact, the official word is that Maker Studios has some of the highest CPM ads in the business. Low-traffic channels get something around 60% revenue, while a majority of popular channels receive a 90% take.
About: Fullscreen was founded by people who worked within YouTube, having the knowledge and experience other networks may take longer to get to. Meanwhile, you’ll be equipped with tools to aid you with design and sales of channel-related merchandise. Detailed data and analytics are included in the package, to assure optimization and promotion of video content.
Conditions: Clinging to MCN standards Fullscreen remains a strict stance towards copyright violations, so there must be no flags on your account. On the other hand, they may be willing to make an exception so don’t give up before you start, especially if you have a channel with a strong presence and plenty of views and subs. Expect 80-20% in revenue sharing.
Good or bad: While not exactly eager to reveal contract terms and other requirements (you are first required to reach certain status), the service does appear to have relatively low requirements nowadays, to lure as much talent as it possibly can, to keep things fresh and varied for potential advertisers.
About: We come across yet another rapidly growing YouTube Partnership network. Freedom! allocates resources and invests directly into your business. It connects you with other creators and expands across multiple platforms thus boosting your YouTube channel. One of the benefits of this network offers revenue visibility for everyone and doesn’t insist on a contract.
Conditions: The network requires 33 visits per day and, as we said, does not require a contract. It offers up to 95% revenue sharing and is apparently suitable a wide variety of channel categories, including music, gaming, vlog, beauty, etc. Minimal payout $1 via PayPal.
Good or bad: The cool thing is you can leave this particular Ad Network any time. Freedom! also keeps your unique videos from being copied. Essentially, one of most highly praised Adsense alternatives out there. They pay you even if you made a mere $1. Some of their clients include Microsoft, 2K, MSi etc. Freedom! also offers exclusive access to 100,000 royalty-free clips in the following categories innovations, showbiz, sports, and Business.