As the year 2020 kicks off, YouTube and Google are still at the epicenter of content creation, SEO, and video content marketing. People congregate to this one public video service, and they share ideas with the rest of the world. It turned out to be the easiest and most efficient way to reach target audiences. Businesses, small and large, have utilized YouTube to launch their projects, expose their brands, and naturally monetize.
For the past several years though, video content trends have been changing. Certain formats began to take precedence; primarily, live videos, live feeds, streaming and so on. YouTube is the heart of the online video community. In the past, Google and YouTube were constantly under fire for not treating video creators with adequate support when something goes wrong – whether it’s related to copyright claims or similar issues. While this has changed slightly in 2019, with YouTube offering a bit more support, in an attempt to appease such an enormous user base. Additionally, a few years ago, various major companies opted to pull out from advertising on YouTube.
Brands like AT&T, Verizon, the pharmaceutical company GSK, Pepsi, Walmart, Johnson & Johnson, car rental firm Enterprise, have all pulled advertising from the video-sharing platform. For instance, Verizon’s ads were featured alongside videos from Egyptian cleric Wagdi Ghoneim (banned from the US over extremism). Some of these departures were recent. AT&T and Hasbro have pulled their ads from YouTube to protect their brands from offensive content.
Let’s have a quick look at some of the best and most effective ways of monetizing your video content beyond YouTube:
Before we go any further, we invite you to take the following steps before implementing any alternative strategies to YouTube monetization.
YouTube is powerful, but it’s not what it used to be. The trouble stems from the misconception that YouTube channels guarantee you steady income. Making money on YouTube is possible, of course. Mind you, Google’s public video service has become highly competitive in all content categories (humor, gaming, music, science, movies, you name it). This incredible variety of content gives users more choice than ever. Sadly, it also fuels the widespread misinterpretation that there’s a specific recipe for YouTube success, just because so many people already earn a living that way. The number of people making money strictly from YouTube has dwindled over the years. Also, there is no specific strategy that guarantees success on YouTube.
Example: millennials are the biggest target audience and video games are what people are watching the most. This information no matter how accurate and vital, won’t be enough to establish a profitable YouTube channel. The journey to profit on YouTube is extremely difficult, albeit if you really have your heart set on that particular dream, having a top-class YouTube gaming channel is quite possible.
Far be it for me to discourage people from expressing their own opinions and ideas on YouTube, but it must be said that video monetization on YouTube isn’t a good place to be if you’re hoping to make big bucks. Google’s ad sense program is a good start sure, although experienced YouTubers (video creators, marketers, entrepreneurs) and are making money beyond the YouTube platform. Big brands and businesses often bring a successful and recognizable brand or persona to the channel. Smaller businesses and video creators might be better off seeking their video monetization elsewhere.
Remember, killing off your YouTube channel is by no means the answer, especially if you already have a huge audience there. However, what matters is the content you dish out. People can no longer be easily swayed with the usual video marketing schemes. Audiences refuse to swallow any old crap, so that really points a finger at the content creators and their creative minds. In other words, any video content has to have a strong personal touch, so it can resonate with audiences.
At present, most YouTube channel owners resort to one powerful recipe: diversifying income. Integrating the channel with Google Adsense to monetize YouTube videos is the common first step. However, the platform frequently changes rules and regulations regarding certain content and that can potentially have a negative impact on your channel. Diversifying income denotes you having and operating a YouTube channel, but turning to other monetization strategies.
In fact you can disable monetization on your channel, but you can still make money elsewhere. After all, Google may decide to alter monetization policies at any time. Bear in mind that these are tested solutions and youtube monetization alternatives. To recap, even when you make something that’s good enough to get people talking and jumping across various social networks, you should know that Google’s Adsense program isn’t the only method of capitalizing and monetizing on your work. It is possible to make additional income if your YouTube channel takes off. What follows are some of those methods:7 best alternatives to #YouTube video #monetization Click To Tweet
What it’s about: With the growth of YouTube, more and more users began to monetize their channels. Google kept altering its monetization policies way too often and usually right out of the blue. Quite a lot of channel owners sought alternative monetization solutions. Patreon was one of the first safe havens. Any YouTube channel owner who had a solid amount of subscribers was seeking refuge on Patreon. The reason for this is that Patreon provides great support for creators who deliver content on a regular basis (think video or vlog series, regular podcasts, etc.). The basic principle of this particular monetization platform is offering the public to support the kind of content they want to see. Users can determine just the monthly amount they want to offer in order to watch their favorite video content. Patreon provides Lite, Pro and Premium subscription plans (with commission of 5%, 8% and 12%).
Good or bad? One of the downsides is potential difficulties sorting and categorizing the type of content you’d like to deliver to users (this relates to rather unique and specific, less popular content categories). On the other hand, Patreon has a very good subscription model. The service doesn’t charge upfront. It also accepts PayPal and credit cards (whatever you prefer). It’s one of the best ways for content fans to connect with content creators. Also, a word of caution here: Patreon is really a unique service, so if your business depends on it, and Patreon goes under for whatever reason, there are little to no similar services that would adequately replace it.
What’s it about: We’re trying to be as objective as possible here, so I’m sure you’ll indulge us with this harmless little self-promo. Brid.TV is a cross device online video player platform that allows small and large businesses to upload, encode and monetize videos anyhow they see fit. The beauty of this platform is that it gives a tremendous amount of features available for a modest price. It has superb in-house video analytics that are a great help for optimizing and improving monetization. In order to become a partner at Brid, your site is required to have at least 5000 daily video views (ad calls). What’s more, the exchange system takes approximately 2-3 weeks before inventory and fill rate are ramped up for your account. Payout for publishers is accomplished via PayPal and Bank Transfer (can be arranged). Brid.TV now has cool stuff like Twitter integration, Carousel units, unique outstream ad units, and other cool solutions for customized ad strategies.
Good or bad? The platform offers a pretty solid start for your web site and will give you a great opportunity to earn out of video content as quickly and easily as possible. Once your site is approved, Brid monetizes 100% of your ad inventory and shares revenue with you on a 60-40% basis. Publishers get 60%, and Brid.TV gets a 40% cut.
What it’s about: The well-known video platform is aimed at business video hosting. Wistia rose to prominence rather quickly with its straightforwardness. That’s right, it’s a fairly easy-to-get-into video platform that gives you an opportunity to embed videos on your site. The business owner who wants to push video content on the frontlines has complete control of branding, social sharing, CTAs and more. Similar to Brid.TV, it’s one of the few video platforms that has an excellent video analytics.
Good or bad? Wistia is a fine choice, since it gives you a chance to monetize videos quickly. It accurately says how long a user watches a video, location and other video viewing details which helps greatly in video analytics. All their Video content is secured with high-end encryption, so safety ranks pretty high with these guys. While Wistia remains an excellent choice for huge businesses who are simply looking to migrate and monetize elsewhere, it may not be the best platform for small video creators.
What it’s about: It’s funny how powerful a brand name can be. When someone says “Vimeo” people usually know instantly that everyone’s talking about an alternative to YouTube. In this case, it isn’t just about good marketing, it’s also about a high-quality product. And that’s just what it is – a service that offers high-quality video streaming solutions for high-quality videos. Bear in mind that high-quality of this type denotes a specific pricing model than YouTube (you can regard that as more expensive than others kind of deal). However, you can view content with considerably less visual distractions.
Good or bad? Primarily, Vimeo is a very good option. It’s not the same as YouTube in terms of content categorization, UI, but essentially it is easy-to-get-into. The platform features OTT on demand branding, which is certainly something you’re going to need to dive into in 2020. The downside is that you are somewhat limited when uploading videos (500 MB per week). Naturally, for more uploads, you’re going to have to switch to premium (denotes a monthly fee).
What it’s about: As a public video service, Dailymotion is possibly the most similar to YouTube. If you’re looking to migrate as a video content creator, this is a very gratifying alternative. You might encounter certain drawbacks, but generally it is a safe and reliable platform for creating and sharing content. The service also offers decent monetization options.
Good or bad: The main advantage of Dailymotion is that it’s intuitive. You won’t have any trouble navigating and it’s very similar to what channel owners and users are used to on YouTube. It offers pro-level video quality. So, yeah, we definitely recommend this one.
What it’s about: Instagram, still the world’s most popular social media platform, took the world by storm. The next step was introducing the streaming service, IGTV. Unlike the usual Instagram video format (short videos, no longer than 1 minute), IGTV let’s users submit considerably lengthier vertical videos. In other words, videos that are meant to be watch on smartphones. As of last year, the service allows videos with both horizontal and vertical orientation.
Good or bad: Okay, monetization is still in the testing phase, but the feature is on its way. One of the best choices for any content creator. It’s perfect for short videos. One of the best choices for any content creator. It’s perfect for short videos. The platform was devised to give people easy access to great content fast. You are not required to type in URLs, just search what you want to watch and it’s going to appear. Simple. Now, if you are already an Instagram user, then IGTV can be accessed immediately for free. One of the huge benefits here is being able to follow a variety of truly amazing channels. Browsing through the feed is easy and content is filtered based on your preferences, of course. If you’re using a mobile device, you can upload videos that are up to 15 minutes in length (650 MB tops). On desktop, however, it’s possible to upload videos that are up to 60 minutes in length (3.6 GB tops).
What it’s about: When Amazon acquired Twitch for $970 million back in 2014, the public streaming service had already accumulated approximately 550,000 concurrent viewers, and almost 2 million monthly broadcasters. More importantly, it had 55 million monthly active users. This wasn’t just a turning point for Twitch, but also a huge influence on the video industry. People were starting to work towards streaming, live events, live coverage, which of course meant that marketers and business owners were turning their gaze to live videos rather than pre-recorded ones. Right now the platform has an average of 46 billion minutes watched per month and there’s an average of 3.7 million unique Twitch broadcasters per month.
Good or bad?: You probably know by now that if you’re out to make live videos, Twitch is the place to be. It’s a perfect choice esports, gaming in general, streaming in general, various talk shows, and similar formats. Twitch is also known for broadcasting numerous live music videos (festivals, concerts and so on). The only disadvantage here is that it’s not the best choice for posting pre-recorded. It’s mostly for streaming.