The power of online video is truly amazing. No other format has seen so much success. Video is still the primary source for information, education, entertainment. Business owners and marketers rely on video for branding purposes. Decision making has been made easier for many companies thanks to video. In fact, 59% of decision makers in the business world prefer video as opposed to written content. Also, 90% of users claim that a video helped them make a decision about purchasing a product. These are all vital stats for video. Similar stats are projected for video ads.
Advertisers are expected to continue investing into online video. On the whole, the video ad market will see advertisers spending 38.7% of their US digital video ad budgets on native formats in 2020. As marketers continue to search for more and more innovative ways to increase ad revenue, and as a format, video continues to be the best possible solution available. It grabs the audience’s attention faster and better than any other type of content via social sites, mobile web, in-app, through desktop channels.
Right now mobile devices are the top means with which users get their video content. And, as you are no doubt aware, not all mobile video is created equal, which is exactly why you need to introduce certain factors to boost video and video ad performance.
Currently, the most effective way for publishers to cash in on their video advertising is instream and outstream. Before you decide what’s best for you, there are certain distinctions between the two that you need to be aware of.
Publishers can cash in on their #videoadvertising via #instream and #outstream #videoads. Before you decide what’s best for you, there are certain distinctions between the two that you need to be aware of. Click To Tweet
Instream is a system that’s familiar to most. It involves standard pre-roll, mid-roll, or post-roll ad placements within your favorite videos. While vulnerable to ad blockers, instream is still the most reliable system for placing video ads within a relevant video context, and of course the most frequently utilized. The simple reason for that is because they represent very effective because they actually manage to get into the mindset of consumer video content, providing, of course, you’ve done the appropriate targeting strategy.
Let’s shed some light on a few things. Here are the current most common in-stream ad formats:
All these formats are incorporated to befit marketplace needs, and they allow for more efficient operations via a set of creative submission guidelines, more efficient creation of ads and players through minimum common creative guidelines, including click functionality and duration definitions, streamlined digital video ad buying across multiple sites through minimum common ad sizes for overlay and companion ads. And finally, these formats allow better consumer understanding of ad interactions and environments. As you can see, we at BridTV support all these formats.
There are a few downsides regarding instream that you should bear in mind. Instream can be somewhat limiting. For example, you may only run ads on channels with a video you can join, and it can be an issue if any of those channels are not where the target audience is active or if the videos are not popular. Also, you need to think constantly about the ad fitting your target audience, without being intrusive or upsetting in any way.
Outstream denotes video that appears in non-video environments, like social feeds, text-based editorial content, etc. It’s very simple – the video appears when the user scrolls, thus the content opens up and triggers the video (click here to see it in action). Outstream is a somewhat new addition to the world of video, but it has a tremendous advantage which is that your ads can appear anywhere and everywhere. In other words, there are no limits to placements within existing video content. It is also considerably easier to obtain relevant audiences based on surrounding content.
Outstream ads also pause when the user scrolls away and then kicks off again when they scroll back, so there’s less worry about whether or not users are watching your videos. Of course, the only thing you ought to worry about is organizing your ad tech so that it does not disrupt the user experience.
Fair enough this is a little self promotion, but I’m sure you wouldn’t mind. The brand-new format has hit the market recently. It paves the road for new monetization options for publishers. It is designed to significantly improve fill rate for your video ad inventory. The cool part is that this runs across all devices, browsers and operating systems without any limitations. BridTV Any-Ad™ grants you fallback ad support for 300×250 display banners. That’s a huge leap for your ad strategy. Any publisher who focused on steady ad-based income should welcome this feature with open arms.
In a nutshell, these innovative video ad formats will no doubt clear a path towards a steady revenue stream. To learn how you can turbocharge your video ad business, feel free to get in touch.