Content creators working to conquer the digital market, are in for one hell of a ride. Proving yourself as a content creator requires a bit of brainstorming and a lot of effort, especially if you are on the creative side of the spectrum. The year 2019 has definitely shown that there’s absolutely no limits when it comes to content creation. Now everyone’s wondering whether the market is about to change. Well, things are certainly evolving. The digital marketing scene is always dynamic and ever-changing.
You’re about to find out exactly what kind of content marketing trends are expected in the coming months. Content creators, analysts and marketers have already set the scene for the year ahead. Numerous crucial factors are certain to dominate the great content race of 2020. However, it is your job to discern what’s best for your businesses.
Let’s see what content trends await us in 2020:
If you are indeed faced with an ongoing challenge to making new and original content, I’m sure you’ve already realized how tough things have become. The competition is huge and everyone gets their say. Consequently, users are having a tough time determining what kind of content/product/tech suits their needs. On the other hand, this kind of situation has pushed marketers and business owners to think outside the box. The more unique an idea is, the more likely it is to seize the user’s attention. In an industry that’s growing more vast by the day, content creators are ready to move mountains just to stay ahead of the curve.
Of course, let’s be absolutely clear about one thing. All of these content creation trends are yet to come and are based on successful content strategies used in the past. Content trends in 2020 are based on experiences of content creators and diverse businesses. These are the trends that show the most promise for content marketing and business promotion.
What are the challenges of making good video content (or content in general)? It’s simple. There are two main challenges:
1. Grabbing the user’s attention: user attention span is getting shorter every year; that’s according to recent reports. It’s vital for brands and companies to grab the audience’s attention straight away. But that’s only the first challenge.
2. Keep the user engaged throughout the video: the second challenge is to keep the viewer constantly engaged and that’s not easy at all.
Sure, you’d think this is the simplest thing in the world, but it really isn’t. Creating innovative content, particularly the kind of content that keeps people watching is the toughest thing to accomplish. This is the kind of content that will continue to grow in 2020. If you want to learn more about what makes quality content, check out our extensive content creation guide.
As for images in general, well, it’s a common misconception that images are an outdated means of content marketing. Nothing can be further from the truth. One of the most popular types of images on the Web right now are infographics, and considering how much they’ve been used in the past, it’s fairly certain they’ll continue to be used in 2020.
If you’re still creating written content or indeed video content, image optimization and image design should be one of your priorities. Through well-optimized images you stand to gain tremendous impact with your content. So, you need to think about the following:
Remember, images, infographics are never outdated and are still one of the most powerful content marketing tools. Use them to your advantage and you’ll surely be able to create some ripples with your content / brand.
2020 will see continued proliferation of messaging apps, as well as chatbots automation. Many have regarded this method of marketing a bit invasive, but nonetheless highly effective. Research has shown that 95% of consumers expect to see ‘customer service’ improvement with the use of chatbots. It was noted that 80% of businesses are more than likely going to include a variant of chatbot automation by 2020. Well, here we are. It’s 2020, and a majority of businesses have already hopped on the chatbot bandwagon. Opus Research pointed out that by 2021 4.5 billion dollars is going to be invested in chatbots.
But wait, here comes the “scary” part. Chatbots are expected to become ‘more human’ and more AI-driven, so as to enhance the customer experience. Okay, don’t worry. Chatbot AIs are not going to start a world war. But they show quite a lot of potential in regards to customer reach.
Let’s face it, when people ask questions online, they prefer straight and direct answers. They also prefer to be informed visually or as briefly as possible. So, content is often optimized to be simple, but educational; informative, but entertaining. This is going to be the king of content trends in 2020.
There has been an increase in demand for informative and helpful content. This is something you can easily determine on your own. Just remember the last time you’ve typed ‘how-to..’ into Google. Quite simply, Google and other search engines have noted an increase in How-To, What-is, and similar queries. The same thing goes for the world’s biggest public video service, YouTube. People prefer friendly, easy-to-understand explainer content, according to recently gathered statistics and data. Check out these vital marketing statistics to learn more.
Voice-activated content has become more important to a majority of companies. This particular way of delivering and optimizing content unlocks huge potential in terms of engagement, product promotion and branding. Websites and social media serve their purpose, sure, but voice-optimized content is the new and fast way to reach customers. This, naturally, correlates to the surge of devices such as Amazon Echo and Google Home. People are becoming used to the advantages of technologies such as smart speakers and so on. The world has seen a steady rise in the use of digital voice assistants and projections show that voice activation and voice tech will be a big content trend in 2020.
Not too long ago, Google revealed that over 20 percent of mobile queries were voice searches.
Now in terms of audiences, the previous year has shown some interesting stats. While younger audiences are avid users of voice search, Thrive Analytics determined that folks from all age groups use mobile personal assistants. Still, millennials remain the most dominant age group. In fact, it was uncovered that 66% of millennials use voice-based search in their homes
Be aware that if you are a content creator looking to cash in on voice-optimized content, you’re gonna need to think about SEO as well. Voice-based SEO is swiftly evolving, so make sure you stay up-to-date on what’s best for your business.
User-generated content is the key attention-grabber. Content trends in 2020 will be dominated by user-generated texts, videos, galleries, social media posts and so on. People prefer seeing creative and original content – something that nails the topic and was made from scratch. The moment content creators start copy-pasting an idea that’s when they start to lose audiences. Originality in that sense is usually hard to maintain, especially for huge corporations and business, where everything functions around a strict time-table.
In such environments, it’s tough to get the creative juices flowing. Businesses have, therefore, turned to outside help. This is one of the reasons why influencer marketing has flourished. For the past year or so, considerable investments were made towards influencer marketing, and similar user-generated content. Why? It’s really fairly obvious. People prefer content they can relate to, and usually influencers have a better idea of what their specific audiences are after. They can, in fact, be a shortcut to just the right target audiences for businesses.
These days 56% of consumers expect to see user-generated photos from brands. A lot of businesses now prefer influencer marketers, especially when it comes to social media promotion. For example, it must be said that approximately 60 million images are uploaded to Instagram every day. Quite a huge chunk of these are, naturally, user-generated.
User-driven content is at the heart of the industry. Let’s take a look at the facts, shall we. The influencer platform TikTok has seen massive growth during the year 2019 and now boasts over 1 billion active users. That’s saying a lot. As you can see, video is very much in the crosshairs for marketers and business owners. This is no coincidence, since video is still one of the most powerful mediums out there.
Also, we already mentioned millennials as a highly influential and important age group. As it turns out, millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media.
AR has proved to be a powerful and surprisingly popular tool for marketers, both on mobile and desktop. Audiences have seen a jump in AR awareness. That’s correct, 70-75% of people aged 16-44 are aware of AR. This is impressive to say the least. The technology dominated the digital marketing landscape and is more than likely to dominate content trends in 2020. AR-driven marketing and advertising campaigns have blossomed in the past year. That’s why AR-optimized content can be one of your most valuable ways to reach audiences. According to recently gathered data, companies and various businesses will continue to invest into AR, AR-related tech and AR-powered content.
Surely you’ve noticed that we’ve only scratched the surface here. These are only a few methods that have proved to be more than effective for content marketing purposes and customer reach. They are predicted to thrive in the years to come. There’s absolutely no question that the year 2020 will see more and more of the aforementioned AI-powered technologies, and other techs that rely on machine learning. Of course, beyond machine learning it’s all down to your own creativity to come up with a kick-ass content marketing strategy. Sure, modern-day technology helps, but you have to make the most and tailor it to your own business.
Be bold, smart, creative, and let the technology do the rest.