What is the never-changing goal for publishers? Well, getting the message across to a desired audience would be one of the primary goals. That goal is getting more and more difficult to achieve. Services like Google and Facebook are the main advertising platforms for pushing paid ads out the door. Reaching customers is getting tougher. Lately, however, quite a lot of businesses are simply turning to other platforms for their advertising needs. At present, there are numerous video ad networks out there. Each one can bring you closer to your business goals, so you can avoid the competitive advertising race on Google or Facebook.
Moving away from these two giants and switching to other advertising networks eliminates having to deal with heaps of other companies who are competing in the same market. With services like Twitter, Facebook and Google you can connect with audiences easily and to get the ball rolling so to speak. Let’s face it, if you want brand recognition, it’s highly advisable to establish some sort of presence on social media; whether it’s Facebook, Twitter, Google and, of course, YouTube. Organically or with paid ads. As far as paid advertising goes, financially, these may not be the best solutions.
As we continue down the road of digital advertising, we have singled out a whole range of ad networks out there that have proven to be effective for publishers. Quite a lot of these ad networks were tailored to suit the climate in a vibrant modern-day B2B scene.Grab your opportunity to conquer the #B2B market. To achieve #BrandAwareness you need powerful social media presence with #OrganicContent or with #PaidAds. Click To Tweet
Dealing with the pressures of swimming in the murky and competitive waters of advertising on platforms such as Google or Facebook. Luckily, video ad networks can easily give digital business endeavors the kind of exposure and growth you’re looking for.
SpringServe is certainly one of the top picks when it comes to delivering top-notch ads. In addition, their services include a vast assortment of very effective ad serving tools. They also focus a lot on allowing publishers and advertisers to fine-tune their ad serving experience. You can also expect a speedy and intuitive user interface with the brand new SpringServe release, they cover services that include improved Header Bidding and macros for GDPR compliance.
Also, SpringServe features auto optimization that helps you with other aspects of ad serving such as waterfall optimization. The option is extremely useful as it allows you to adjust parameters and run the optimization ever 20 minutes, so it’s possible to specify and reprioritize demand tags, getting you closer to that perfect fill rate.
If you’ve been a publisher for quite some time, you’ll most definitely know the name, AppNexus. One of their primary services is Video for Publishers. AppNexus allows you to opt for the kind of advertiser that best suits them. In addition they can go for a direct deal or, if they prefer, programmatic exchange. Diverse video units are on offer as well, such as in-stream and out-stream. They also provide video header bidding, which is always a publisher favorite.
With the option to package and sell inventory, publishers may fine-tune their ad strategy any way they see fit. The service has other cool products, in addition to features such real-time reporting and more.
One of the most sought-after networks on the market today. They are serving nearly 3 billion video ads each month. There is an excellent reason for that. SpotX brings highly advanced publisher solutions to the table. They have a broad set of features on their platform including price floor optimization, bid activity reporting, multi-currency reporting, and more. The SpotX network sees CPMs that go up to $10. They focus on pushing the max fill and max yield, and that’s more than enough to lure any publisher.
While pushing programmatic ads and programmatic solutions, they are also marching into enterprise OTT territory.
The Oath-Yahoo-AOL ad tech combo provides real bang for your buck in terms of ad demand. Combining Verizon with other services can unlock the door for publishers towards a self-servable platform to run video ads.
You can run outstream video ads on your site via a JS. This is where you get yield higher CPMs and has the ability to leverage your first-party data. Brand safety tools are included, on top of other benefits unique to this ad platform. For example, out of all platforms on the market you could say that this one is pretty well-optimized for mid-sized and premium publishers. Discover more.
Focusing on ad networks, or Google AdX is all fine and well. However, SSPs (Server Side Platforms) such as OpenX utilize an ad exchange that’s connected to hundreds of demand-side platforms. As an SSP, OpenX has pushed forward nailing clients like Vice and similar, boosting their revenue.
Bear in mind, that for solutions and services like OpenX there are certain traffic requirements – in this case, over 10 million monthly page views. They offer, OpenX Ad Exchange, Mobile App Monetization, Programmatic Direct Deals and more.
Google Network serves automatic text, image, video or interactive media ads. Simple enough. The only drawback is that it requires your domain or site to already have a significant history and consistency in quality content that connects with audiences. There are no minimum traffic requirements. AdSense for content features numerous monetization solutions for publishers and, naturally, you can utilize “AdSense for video.” Mind you, this involves the implementation of a sample video player through IMA SDK. After that, there’s an approval period and once that kicks in, you’ll be able to get solid CPM rates from AdSense for video (reportedly getting up to around $15 CPM if you have tier one traffic).
And a lot will depend on whether or not you have an established domain and if you are reaching the right audiences. Again, it is necessary for your 40% of your video content to have over 2 million video impressions per month. Another important fact is that your video content mustn’t be present or hosted on YouTube because YouTube isn’t eligible for AdSense for video (as you probably know the video service has the YouTube partner program allowing you to monetize video content – but that also has a list of requirements).
Google has also rocked the online video advertising marketing with Google Ad Manager. The benefits of this particular service are vast. Features include Google ADX demand, superior ad quality, smooth ad optimization, top monetization on mobile and desktop, customizable in-house ad analytics and more. To discover more about Google Ad Manager you can head over right this way.
This particular mobile advertising network stands out gives advertisers a chance to reach viewers utilizing over 150,000 applications. The company provides various ad formats that are geared to ensure better engagement with users, and basically serving ads that establish a better connection with audiences in general.
Airpush is also known for pushing the boundaries, which is something few advertisers can claim these days. For example, they’ve introduced new formats for banner video and video ads such as Abstract Banners. They cover various formats, such as push notification, video, overlay, rich media, landing page (mobile web), in-app banners, abstract and more.
Being a publisher today means you have to be ready to make compromises and test new things all at the same time. It also means you should diversify your revenue options. Utilizing one, or more, of these video ad networks listed here, together with the big guns like Facebook and Google is your best course of action in expanding and evolving your business.