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What to Look for in an Enterprise Video Platform for Your Business

enterprise video platform

Video content has seen unprecedented growth over the past few fears — so much that experts predict that 82% of all online traffic will consist of video by 2022. This massive surge in the popularity of online video has led to many brands worldwide realizing its potential and jumping onto the bandwagon. Nowadays, businesses rely on videos for training, onboarding, sales, advertising, and much more. But with such a significant increase in demand for corporate video content came the need for safe and reliable online video solutions. That is where many businesses turn toward enterprise video platforms.

But how do you choose the right platform? What are the features and characteristics of a reliable enterprise video solution? And why choose an enterprise video platform in the first place? All of these are questions we’re going to answer in this article to help you make the right decision.

But first, let’s start with the basics.

What Is an Enterprise Video Platform?

An enterprise video platform is a video content management system designed to help enterprise-level businesses host, manage, and distribute their extensive video libraries. Some other common uses of enterprise video platforms are for corporate learning, customer support, or even live streaming.

An enterprise video platform (EVP) most commonly offers cloud or on-premise video hosting, high-end security, privacy protection, and a variety of 3rd-party integrations. These are all features oriented toward meeting various businesses’ needs, which is what sets EVPs apart from regular video platforms.

EVP vs. OVP

There are significant distinctions between EVPs and consumer-grade OVPs that make the former a superior choice for businesses. Consumer-grade OVPs like YouTube, Facebook, or Instagram have massive audiences, that is true. But that incredible reach also comes with many downsides for businesses. Here are some of the most notable downsides of consumer-grade OVPs:

  • These platforms focus on wider audiences, not business solutions — Because these platforms are tailored for the masses, most of the content consumed on them is commercial. Although B2C businesses could use them, B2B businesses will have a hard time finding an audience.
  • Security and privacy leave a lot to be desired — Businesses lose the rights to their content once they publish it via these consumer-grade OVPs, which can lead to piracy issues. Also, due to these platforms’ large scopes, security features companies need are often lacking.
  • Consumer-grade OVPs are some of the most blocked websites globally — Many companies and universities block these websites to boost worker/student productivity, just to name a few examples.
  • Lack of advertising control and monetization options — Most consumer-grade OVPs leave publishers with little to no control over what ads appear on their videos, and video monetization features are generally lacking.
  • Technical support is often underwhelming — Due to the sheer number of users these platforms have, support is often sluggish or leaves a lot to be desired. Being unable to resolve an issue quickly can be devastating for major publishers, so this downside can be a deal-breaker. 

Enterprise video platforms solve all the above problems since their products are tailored toward large businesses and publishers. Unfortunately, not all EVPs are born equal, so choosing the best one might be tricky. But don’t worry; here’s how you could start.

7 Features to Look for in an Enterprise Video Platform

features to look for in an enterprise video platform

The best way to start your search for an enterprise video platform is to learn what features are surefire signs of a quality solution. Here are some of the most useful features you should look for in an enterprise video platform:

  1. Reliable Video Solution
  2. Powerful CDN to Streamline Video Delivery
  3. State-Of-The-Art Security Features
  4. Intuitive Video Content Management System
  5. Platform API for Custom Integrations
  6. White-Label Solution for Branding
  7. Advanced Video Monetization Features

Let’s learn about each of these in more detail.

1. Reliable Video Solution

Many factors come into determining whether a platform offers a reliable video solution, but here are some of the most notable ones to look out for:

  • HTML5 Player
  • Video Hosting
  • Encoding & Transcoding
  • Adaptive Bitrate Streaming
  • DVR Support
  • Live Streaming

The benefits of having an HTML5 player at your disposal should be self-explanatory since HTML5 is widely regarded as the future of online video content.

When it comes to video hosting, you’d be hard-pressed to find an EVP that doesn’t offer it. Having off-site video hosting at your disposal is essential, especially for large publishers, as it significantly lowers maintenance costs and reduces the strain on your website. So ensure your EVP of choice includes video hosting services too!

Video encoding and transcoding are must-have features. Luckily, they are an industry standard, so all EVPs should already have them included. These features will help compress and optimize your videos for uninterrupted playback and optimal user experience.

Another excellent addition to any video platform repertoire would be adaptive bitrate streaming. This feature will allow you to adapt your videos’ quality renditions based on your user and the device they’re using. For instance, it will allow you to serve lower-quality videos to users with lower bandwidth. That will help prevent any buffering and loading issues.

Last but not least, having the option to live stream can be massive for any business. The live streaming industry has grown by 99% between April 2019 and 2020 alone, meaning that more and more businesses are experimenting with streaming. Even if you don’t plan to engage in any streaming right now, that doesn’t mean you won’t want to do it eventually. Having options is always wise!

2. Powerful CDN to Streamline Video Delivery

If your EVP lacks a content delivery network (CDN), you’ll be at a significant loss. This feature is a distribution model that allows you to transport multimedia content over the internet quickly and efficiently across the globe. In other words, this service makes your content accessible to users all around the world.

Here are a few of the most significant benefits of having a CDN at your disposal:

  • Having a CDN minimizes latency — Without a CDN, users from geographically distant places would face significant latency issues. Content delivery networks store your content on multiple servers across the globe. When users request to view a video, CDNs deliver the content from the server nearest to them, minimizing lag.
  • It streamlines the video delivery process — CDNs take care of the entire video delivery process, making publishers’ lives easier.
  • It allows scaling — CDNs allow for incredibly easy scaling. That means you can go from a few hundred viewers to several million overnight without having to upgrade any hardware or software.

Not having a CDN means taking a huge toll on the quality of user experience. That is why we wouldn’t recommend even considering a platform without one, as the downsides of not having a CDN would be too detrimental to your business.

3. State-Of-The-Art Security Features

It’s no secret that large corporations deal with vast amounts of confidential or private information daily. That is why operating in a safe environment is most of these business’s number-one priority.

Luckily, most enterprise video platforms offer some outstanding security features built to help publishers protect their (and their users’) confidential data. Here are just some of these features you should look for:

  • Password Protection — Lets publishers lock their content behind a specific keyphrase or password.
  • Geo and Domain Restrictions — Allows publishers to narrow down their target audience by restricting their content to specific geographical regions or domains.
  • Secure Payments — Ensures the safety of the payment process for publishers who opt to monetize their videos.
  • HTTPS Encryption — An additional layer of security that protects publishers from MITM (man-in-the-middle) attacks.

Data safety should be every brand’s top priority, so settling for anything less than the most secure platform is just asking for trouble. So don’t disregard these features when choosing!

4. Intuitive Video Content Management System

No video platform is complete without an intuitive video content management system (CMS). Its primary purpose is to allow publishers to upload, manage, and organize their video libraries. Aside from that, these systems should offer insight into your videos’ performance and be easily navigable to ease the management process. Some of the most useful features of enterprise video content management systems you should look for are:

  • Video Library Organization Tools — These should allow you to filter and organize your extensive video library into categories to make navigating it easier.
  • Playlists — Your video CMS should have the option to group your videos into custom playlists that you can use to organize and recommend related content to your users.
  • Real-Time Video Analytics— Data analysis is the backbone of any successful business. That is why having insight into metrics like view time, number of plays, and similar is essential to optimizing your video marketing strategy.
  • VOD Support — Allowing users to access your previous broadcasts at will is an excellent feature to have, especially if you’re targeting a global audience.

Having a user-friendly and intuitive video CMS is an excellent addition to an enterprise video platform because it will let you streamline your daily tasks and better organize your content. Don’t underestimate the power of organization! 

5. Platform API for Custom Integrations

Every serious business knows the value of custom integrations and streamlining workflow. That is where having access to your video platform’s API can help you! 

If you find an EVP that offers this feature, you can seamlessly integrate all sorts of databases or even create custom apps for or around your content. If this flexibility is something you value, look for an enterprise video platform that offers this option.

6. White-Label Solution for Branding

We’d be remiss not to emphasize the importance of branding. If you’re an enterprise-level publisher, you likely already have a well-established brand name and image. That is why having the option to customize your video player to reflect your brand’s image is essential!

That is where white-label video platforms come in. You will have to ensure that your EVP of choice offers a degree of customization. Here are some of the customization options you should actively look for:

  • Custom HTML5 Player Skins
  • Custom Player Buttons
  • Video Player Branding

Having these options can help you incorporate your brand’s spirit in all your videos and build brand awareness.

7. Advanced Video Monetization Features

The last thing most publishers will want in an enterprise video platform is an abundance of monetization options. After all, what’s the point of having a massive video library if not to make money from it? We’re sure most publishers would agree!

With that in mind, here are some excellent video monetization features to look for in an EVP:

The above features provide plenty of monetization flexibility, offer publishers full control over their advertising efforts, and serve to maximize fill rates. That is something commercial online video platforms don’t provide!

How to Choose the Best Enterprise Video Platform

As you have likely realized from the above, choosing the best enterprise video platform can be quite challenging. There are plenty of factors that will influence your choice, such as the features the platform offers, the quality of its privacy protection, whether or not the platform includes a CDN, the degree of customization it offers, the number of monetization features you’ll have at your disposal, and more.

Now that you’re equipped with all the knowledge you need to make an informed decision, it’s time to do some research. Luckily for you, we’ve already conducted extensive market research into some of the best premium online video platforms out there. We have compiled our findings into an all-encompassing side-by-side comparison of the ten best OVPs on the market. If you need help finding the best enterprise video platform for your business, we invite you to check our article below. It has everything you’ll need to make an informed decision!

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