Many businesses are slowly beginning to get a grasp on the true power of videos. And, naturally, many are looking for ways to incorporate them into their marketing strategies. Unfortunately, unless they have a substantial marketing budget, some businesses (particularly startups) might find it challenging to afford the luxury of videos. That is why we wanted to assist them in their plight by compiling this list of six best free video hosting services.
By cutting the costs on hosting fees, even up-and-coming publishers will be able to use video marketing to its fullest to increase their conversions, user engagement, and ensure a strong ROI.
“But how can videos do that?” you may ask. Just take the fact that one in four shoppers tend to watch a review video before going to purchase a product! In this particular example, if you were to put positive video reviews of your brand out there, you’d get an increase in conversion rates.
If that’s not enough to convince you, how about the fact laid out by Biteable that sites with a video on their landing page up conversion rates by an astonishing 80%?
Yeah, that’s what we thought.
Now, without further ado, here are our choices for the best free video hosting services out there (in no particular order):
But before we get into the thick of things, there’s one more question we must address.
It’s only natural you ask yourself this question. After all, why not upload your video to your website directly? Well, you undoubtedly can, but you shouldn’t. There are multiple reasons for that.
Different browsers accept only particular video formats. If you opt for a video hosting platform, they will take care of all the format compatibility issues since they support all of them, and you won’t have to upload multiple different video format versions on your website.
Most website hosting providers provide you with limited storage space. And, as you probably already know, videos files can prove quite a substantial burden on your storage. That is where embedding comes in to save the day — you can embed videos from a video hosting provider to your website directly to avoid unnecessarily burdening your storage space.
By embedding videos instead of directly uploading them, you reduce your web page size and, consequently, improve your site’s loading speed. According to Google research in 2018, over half of mobile users leave a web page that needs more than three seconds to load. And every lost visitor means a loss of a potential customer, right?
Video hosting providers support HQ uploads, and these will attract more viewers.
Now that we’ve illustrated why you’d be better off with a video hosting service than directly uploading to your site, let’s get right into our picks!
Vimeo is an all-around excellent video hosting site with over 90 million users as of today. Its reputation of a video platform for those serious about video precedes it, which made it a fan-favorite among animators and film-makers.
The same high quality and reliability that true video enthusiasts look for in a platform are what makes Vimeo particularly suitable for businesses. On top of that, entirely ad-free experience, as well as unlimited bandwidth for all payment plans, further complement that statement.
What Vimeo also offers is plenty of customization options, extensive analytics, and an active and engaged community. And, as of recently, they’ve introduced 4k HD video and streaming into their offer. However, not all payment plans are eligible for all of these features.
Even though the real power of Vimeo lies in its paid plans, free users can still enjoy no bandwidth limits and up to 500 MB of uploads weekly, with the storage capacity of 5 GB. The yearly limit for Vimeo Basic users is 25 GB.
Wistia is a video hosting platform that is primarily tailored to business owners, with more than 500,000 businesses already on it. Full HD videos and a highly customizable video player, alongside in-depth analytics and free tools for video creation are just some of the reasons this platform is so appealing. Wistia even features easy integration with HubSpot, MailChimp, WordPress, and Marketo, making the embedding process seamless.
Unfortunately, this platform has strict limits for free users and some significant downsides, which might make you look elsewhere. Free Wistia plan only allows for three video uploads, and they’ll have Wistia branding on them. Aside from that, bandwidth limits across all plans make this platform not suitable for businesses expecting large amounts of traffic.
So if you have modest video needs, Wistia is probably a fantastic choice for you. However, if you’re looking for unlimited bandwidth and higher upload limits, you’ll have to keep looking.
YouTube is by far the most popular video sharing platform on the planet, with over 1.5 billion monthly active users. What makes this site particularly attractive for businesses is the potential SEO value of its content. On top of that, by joining the YouTube Partners program, you get an opportunity to monetize your content by using ads. YouTube also allows unlimited uploads and bandwidth, but video files can’t be longer than 15 minutes. Last but not least, you’ll also get access to basic analytics, live streaming with YouTubeLive, and various social sharing options.
Unfortunately, all of these upsides are stained by low security on the platform and an abusable content flagging system. And if you ever become unfortunate enough to become a victim of a false copyright strike, you can expect the appeal process to take a while, especially if you’re a small channel.
Vidyard is a video hosting site that allows businesses to host ad-free video not linked to a platform. Sales-driven companies find this platform particularly attractive since it’s primarily focused on lead marketing and sales videos. Vidyard gives all of its users unlimited bandwidth, as well as an easily navigable dashboard with a plethora of features.
But the biggest drawback to Vidyard is the limitation on its free plan. Unless you want to subscribe to one of their paid packages, you’ll only be able to embed up to five videos a month. And even their premium plans are quite costly.
Brid.TV might be a newcomer to the online video platform world, but what it lacks in the legacy department, it makes up for in functionality. Unlike most other entries on our list, this video player focuses on content monetization, utilizing a state-of-the-art content-matching system to fulfill all your monetization needs. That is what makes it particularly suitable for businesses looking to earn revenue from their content.
Brid.TV platform fully supports both VAST and VPAID, as well as pre-roll, mid-roll, and post-roll video ads. Aside from that, Ad GEO targeting is in place to help you increase your fill and click-through rates. And to top it all off, Brid.TV’s extensive real-time analytics allow you to keep detailed track of everything a marketer might need.
Unfortunately, Brid.TV’s biggest downside is the limit on the Free Plan. With 250k ad plays and 150k ad calls a month and some locked features, larger publishers might not find all their advertising needs met with that kind of deal. However, the paid subscription plans still give the best bang for your buck on the market.
Overall, businesses looking to monetize their video content won’t find a better solution out there, even if it means investing a bit of extra money into a premium plan. But if monetization isn’t your primary criterium out there, there are more accessible options out there.
Dailymotion was one of the largest YouTube’s competitors for a long time, with its 237 million active monthly users. Overall, this video hosting platform offers many possibilities, even with a free subscription plan, such as unlimited storage and bandwidth. It shares YouTube’s channel features, which allow you to establish your brand on their platform. You can also monetize your video content, feature a select choice of videos, and even add links to your site and socials.
Dailymotion’s free Partner account allows 96 uploads daily, and you can even upload multiple videos simultaneously. The player’s interface is reminiscent of YouTube’s, making it beginner-friendly and quite straightforward. You can easily add descriptions, enable comments, add titles and tags, or even select your desired privacy settings.
However, Dailymotion limits your file sizes to 2 GB at most, and the video length to no more than an hour. The basic analytics that this player provides will turn away any marketers looking for in-depth data tracking.
Whether you are a business looking to get their brand out there or want to monetize your content, there are plenty of free options for you out there. We hope you found this list of best free video hosting services insightful. Did you like our picks? Let us know!
Good luck on your journey.