We don’t need to tell you that videos are popular nowadays. The numbers are staggering. Hubspot reports that 85% of businesses make videos. A whopping 78% of people watch online videos every week. And mobile video consumption increases by 100% every year. So, this is probably why you’re wondering how to implement videos on your website.
After all, you must follow the latest trends in order to gain traction. And nothing screams future like video marketing. It is all the rage today.
With dwindling attention spans, people are more likely to choose visual marketing over text-based content. They need to be engaged, moved, and entertained in order not to scroll down when they find your posts.
Just take a look at social media. You can barely spend one minute on these platforms without coming across videos. They usually start playing as you’re checking your feed, making it difficult not to notice them. And, if you play it right, your target audience won’t be able to ignore videos on your website.
So, how can you implement videos on your website? We have some ideas in our articles that can help you increase your conversion rates in no time!
Get ready to transform your website into a video-viewing platform!
Videos have proven to be the most effective way to catch consumer’s attention. They are digestible, engaging, and fun to watch. You can post different video types on any major platform, and people will notice them. So, investing in video production will pay off in the long run.
As you’re looking to implement videos on your website, you need to do this tastefully and effectively. Too many clips on your site will disrupt the user experience. As a result, they will leave your website without purchasing anything or completing the goal you’ve set in your marketing strategy.
So, here’s how you can add videos to your brand’s website and get people to click play!
By far the quickest and easiest way to implement videos on your website is to embed a link to your clip. You can do this through Brid.TV’s content management system (CMS) in just a few steps. Don’t worry, you don’t need to be a computer wiz to do this. Just copy an embed link into your site’s HTML code. The video will appear on your website in a matter of seconds.
If you’re running an online business, chances are you’re already making videos. That’s why you need a reliable video platform to host, manage, and monetize your content. Brid.TV can help you grow your business and leave an impact with your videos. Not only will you be able to easily embed a video, but you will also start earning a steady revenue thanks to our extensive monetization options.
Pop-up banners are successful at catching your customer’s attention. Every single site visitor will see the window and receive your offer, making it a win-win situation for both your brand and your consumers. Of course, internet users can close the pop-up window, but they still get to see the content. And if that content is engaging, they are more likely to check it out.
That’s why you should include videos on pop-up banners. Your audience will feel compelled to press play and see what you’ve prepared for them. As a result, you can increase your conversion rates.
There are many plugins for WordPress that can help you add videos on pop-ups. Some of them even have options for targeting audiences.
Let’s see some other ways to implement videos on your website.
A video gallery is a perfect choice if you want to showcase your library of video content. It makes it easy for visitors to find specific videos, related clips, or search for different topics. Plus, seeing a huge collection of videos might encourage them to continue watching even after finishing the first clip.
For instance, perhaps you’re making a video series consisting of three parts. Help your viewers by adding these clips to your video gallery, allowing them to quickly find the next part without having to go over your whole website.
In most cases, you just need to embed a link to your playlist in order to implement videos on your website and add them to a gallery.
A product page is the most important part of your website. It’s where you display your products and explain how they can solve your customer’s specific problem. And this is probably the most visited page of your website. That’s why you need to make it as engaging as possible. One way is to add videos that focus on a particular product.
These days, consumers would rather avoid reading an article when they’re researching a product. In fact, 72% of customers want to learn about a product or service by way of video. So, use a video to showcase your offer. You’ll be able to communicate a lot of information in a quick and engaging way.
And here’s our last tip on how to implement videos on your website.
Sometimes you may feel that a video might clash with the overall design of your website. Perhaps you may think that the video sticks out like a sore thumb compared to the rest of the content on the page. In that case, you can use a button that shows a video when clicked. This solution is more aesthetically pleasing, plus it will elicit a video click.
Videos grab attention, engage, and educate your audience like no other content type today. We highly doubt that the popularity of videos will decrease anytime soon. That’s why you should invest in them and promote them both on your website and major social media platforms. So, check out our tips on how to implement videos on your website, and start attracting more visitors!