These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. To help publishers realize their full potential earrings, we have compiled some practical tips on how to serve more ads efficiently on your website.
Create Additional Ad Inventory
One of the best ways to increase ad yield is to incorporate additional dynamic ad units. Here are some ways in which you can enable more space for ad placements and, in doing so, boost your revenue.
Sticky Ad Units
Sticky ad units stick to a part of the user’s screen and permanently follow them while they scroll through a webpage. They have become a staple in the industry due to having higher ad viewability. With better ad viewability come higher CPMs.
Since they are available for both desktop and mobile, publishers gain excellent advertising flexibility. They are also flexible in terms of customization options. For instance, TargetVideo’s highly-optimized floating video player comes with adjustable positioning, size, autoplay option, and more.
Playlists
Playlists are a great way to serve more instream ads on your website. This feature allows publishers to deliver their audience multiple videos (matched by topic, theme, and category) in sequential or curated order. With continuous playback and longer duration time, playlists offer more space for ad placement (e.g. pre-roll, mid-roll, and post-roll ads).
Ad Looping
Ad looping refers to serving multiple consecutive ads in a loop, meaning that publishers can continue making ad calls even after their first ad ends. This new feature is available for TargetVideo’s in-slide outstream units, more precisely the floating in-slide player. When enabled, the outstream player will reload with new ad calls and keep serving outstream ads indefinitely or until the user closes the player. A similar practice that publishers should apply would be ad podding — playing multiple instream ads consecutively. But do note that ad podding allows you to cluster only a limited number of ads.
Optimize Your Header Bidding
Header bidding is an advanced method of ad inventory trading that allows publishers to simultaneously offer their ad inventory to multiple ad exchanges and ad networks. This means that numerous ad sources compete for ad placements, and as a result, the publishers receive higher bids. With well-optimized header bidding, publishers increase their fill rate as well. This is why improving the performance of your bidding setup is crucial for serving more ads on your website. You can better optimize your header bidding with the following solutions.
Price Floor Optimization
To make sure you’re getting the most out of your ad inventory, price floor optimization is a must. A poorly set price floor can significantly decrease your revenue. So to ease your troubles, TargetVideo offers the Prebid Price Floor Optimizer that does the work for you and ensures the best possible outcomes for your prebid auctions. The optimizer relies on advanced algorithms and real-time data to calculate the optimal price floor for each of your auctions.
Choose DSPs Carefully
Keep track of DSP trends, which ones give you the highest paying ads, how frequently, and so on. This can help you optimize your ad inventory, better understand auction dynamics, and decide which DSP to include in your auctions based on previous patterns. To help you gather information for better optimization, you should employ real-time header bidding analytics that give detailed insight into the performance of your auctions.
Serve More Ads with TargetVideo
Our end-to-end video management and monetization solution will streamline the monetization process for you. Make the most out of your ad inventory with numerous practical features such as our Managed Ads Service and Yield Optimization Engine, and utilize our Premium Demand to get high-quality creatives. Reach your full potential ROI with TargetVideo.
