You’re undoubtedly already aware of the importance of video content for your business, but just in case you were living under a rock, it’s worth repeating it. Cisco even predicts that by 2021, 82% of internet traffic will consist of video. But how do you get your content out there, and how do you get it noticed? That’s where video content syndication comes into play — it is one of the surefire ways of increasing your videos’ visibility and reach.
But what is video content syndication? How does it help your business? What are the best places for content syndication? These are just some of the questions we’re going to address in this article. So let’s get right to it!
Content syndication, in general, is when existing digital content gets republished (or syndicated) on a third-party website. Now, syndication isn’t only limited to videos, but it can be applied to all types of content, including blog posts, news articles, infographics, etc.
The practice of syndication has been gaining popularity in the content marketing industry because of its numerous benefits for all parties involved. Namely, content syndication gives websites easy access to relevant content without much investment on their end.
OK, that sounds fantastic and all, but what’s in it for the original publisher? Well, content creators also have sufficient reasons to want to get their content syndicated, so let’s see what these are.
The benefits of video syndication are multiple, but the primary and the most prominent of them is getting your content in front of a new set of eyes. In other words, by syndicating their content, video publishers and content creators get an opportunity to expand their audience and get free publicity and exposure. Here are a few examples of excellent places to start with video content syndication:
For most digital video publishers out there, these social media platforms will be the best way to get content out there and drive traffic to their websites. And since these giants have such massive user bases, your content is sure to gain some traction quickly.
These aren’t just speculations, mind you; there is tangible evidence that content syndication is a highly effective online marketing strategy. According to a survey by Salesbox, 65% of B2B marketers reported that they utilized content syndication as a highly effective lead generation strategy in 2017.
As you can see, video content syndication is a potent way to grow your website traffic and expand your audience. So why not use it?
Are you saying it might hurt your site’s SEO? Well, if that is what you’re worried about, let us address that point as well.
What you might be worried about regarding content syndication is its effect on your SEO. After all, syndicated content is duplicate content, and we all know that Google penalizes websites for that, right?
Well, yes and no. Namely, having duplicate content can impair your search engine rankings, but it doesn’t have to. For starters, Google only penalizes duplicate content whose purpose is to trick search engines. Here’s a direct quote from Google support that addresses this:
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.Google Support
The purpose of syndicated content is not to trick the users or search engines since its primary goal is to promote high-quality, helpful content. And that is where the fundamental difference between syndicated and duplicate content lies.
Aside from that, when looking to syndicate content, you should make sure the syndicated piece links to your original, and the same goes for videos. That way, you will further signal to Google the purpose of what you did. So instead of getting penalized for duplicate content, this course of action will instead help your link building endeavors, and, consequently, will up your rankings.
We at Brid.TV understand the importance of video content syndication, but we also know how tedious it can be to reupload your videos to other outlets manually. That is why we offer all our publishers an easy and straightforward way to syndicate their videos to YouTube, Facebook, and Twitter. By doing so, all of our users can seamlessly get their content on multiple social networks when uploading videos to their website using our platform. The process is straightforward — just follow these steps:
And that’s it! Just make sure to allow pop-ups in your browser so that the syndication window appears for you, and you’ll be done.
So what are you waiting for? Are you ready to begin with video content syndication? Or are you perhaps still in two minds where to start? Why not check out what our white-label video platform has to offer? Aside from making your syndication process seamless, we at Brid.TV strive to streamline your video monetization process, allow you to fully customize your video player to your needs, and much more. Feel free to contact us with any questions you might have or if you wish to get started! We’d be happy to help you, and we can offer you a custom deal specifically tailored to your business needs.
We hope our article was insightful and that you’ll find success in your video content syndication endeavors. We wish you the best of luck!
Until next time!