If you’re not aware of the importance of video content for your business, you’ve likely been living under a rock. Cisco predicts that by 2021, 82% of internet traffic will consist of video, so it shouldn’t be surprising that more and more marketers are using this medium to promote their businesses to wide audiences. But how do you get your content out there, and how do you get it noticed? That’s where video content syndication comes into play — it is one of the most effective ways of increasing your videos’ visibility and reach.
But what is video content syndication? How does it help your business? What are the best content syndication sites for video? These are just some of the questions we’re going to address in this article, so let’s get right to it!
What Is Video Content Syndication?
Content syndication is when you republish (or syndicate) existing digital content on a third-party website. Syndication isn’t only limited to videos, meaning you can apply it to all types of content, including blog posts, news articles, infographics, etc.
The practice of syndication has been gaining popularity in the content marketing industry because of its numerous benefits for all parties involved. The primary reason is that content syndication gives websites easy access to relevant content without much investment on their end.
OK, that sounds fantastic and all, but what’s in it for the original publisher? Well, content creators also have strong reasons to want to get their content syndicated. Let’s see what these are!
Benefits of Content Syndication
There are many benefits of video syndication for your video content marketing strategy, which is why so many brands are practicing it. Here are some of the most notable ones:
- You get your content in front of a new set of eyes — Syndicating your videos to multiple sites helps you get your content in front of new, diverse audiences.
- Brands get increased online exposure — The more websites have your videos on them, the more online exposure you will get.
- It’s an excellent way to build links — Link building is one of the most effective strategies for improving your site’s Google ranking, and syndicating your videos can help with that. The more sites you syndicate your content to, the more links you are likely to receive organically.
- Syndication helps generate traffic — The more sites you have your video on, the more traffic you can funnel to your website.
Content syndication perhaps shines the brightest in the PR department as it is one of the best ways to promote or highlight new products while boosting your site’s authority organically. Content syndication is regarded as one of the most effective online marketing strategies for a reason!
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These aren’t just speculations; there is tangible evidence to support that. According to a survey by Salesbox, 65% of B2B marketers reported that they utilized content syndication as an effective lead generation strategy in 2017. So with all of that in mind, you’d be remiss not to take advantage of it!
As potent as video syndication may be, some of you might be worried about its effects on your site’s SEO, though. If that’s the case, let us reassure you that there’s nothing to worry about! Let’s see why.
How Does Syndication Affect Your SEO?
What you might be worried about regarding content syndication is its effect on your SEO. After all, syndicated content is duplicate content, and we all know that Google penalizes websites for that, right?
Well, yes and no. Having duplicate content can impair your search engine rankings, but it doesn’t have to. That is because Google only penalizes duplicate content whose purpose is to trick search engines. Here’s a direct quote from Google support that addresses this:
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
Google Support
The purpose of syndicated content is not to trick the users or search engines since its primary goal is to promote high-quality, helpful content. And that is where the fundamental difference between syndicated and duplicate content lies.
Aside from that, you should make sure your syndicated content links to the original, and the same goes for videos. That way, you will signal your intent to Google and spare yourself the headache of potential penalties. So instead of getting penalized for duplicate content, this course of action will help your link-building endeavors and boost your rankings.
Best Video Syndication Sites
When starting with video syndication, one of the toughest challenges you’ll face is finding where to syndicate your videos. Luckily, there are plenty of content syndication sites for videos out there, so you’re unlikely to have trouble finding some. The best places to start are video-sharing websites and social video platforms. These have massive audiences of various demographics and interests, so picking the most suitable ones for your business needs is essential.
Not sure where to begin? We’ve prepared a short list of some of the best video syndication sites to help you in your search:
- YouTube — With over two billion monthly users, YouTube is an essential platform for everyone trying to market their brand through video.
- Facebook — Facebook is currently the largest social media site with an entire section dedicated to videos (Facebook Watch). If you’re looking for additional exposure, syndication on Facebook is a must!
- Twitter — Although Twitter’s main focus isn’t video content, videos are the content type that receives the most engagement on the platform, so it’s quite potent as a video syndication platform.
- TikTok — If you are marketing to millennials, and you’re full of entertaining and creative video ideas, TikTok is the perfect platform for you!
- LinkedIn — LinkedIn video has been on the rise recently, making this social network an excellent choice for B2B brands looking to reach thousands of professionals from all global industries.
For most digital video publishers out there, these social media platforms will be the best way to get your videos out there and drive traffic to your website. And since these giants have such massive user bases, your content is sure to gain some traction quickly.
Just make sure your selected platform’s user base matches your target demographic. For instance, TikTok shouldn’t be your go-to choice if you’re targeting business owners due to the platform’s predominantly young audience. But as long as you avoid this pitfall, you’re sure to get an excellent ROI on your syndication efforts.
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How to Syndicate Video Content at TargetVideo
We at TargetVideo understand the importance of video content syndication, but we also know how tedious it can be to reupload your videos to other outlets manually. That is why we offer all our publishers an easy and straightforward way to syndicate their videos to YouTube, Facebook, and Twitter. By doing so, all of our users can seamlessly get their content on multiple social networks when uploading videos to their website using our platform. The process is straightforward — just follow these steps:
- Go to your TargetVideo CMS and select your website.
- Upload your video to the platform and select it in the Videos tab.
- Scroll down to the Social Syndication tab and select the platforms you wish to syndicate to.
And that’s it! Just make sure to allow pop-ups in your browser so that the syndication window appears for you, and you’re all set.
So what are you waiting for? Are you ready to begin your online video journey? Or do you still need an online video solution for your website? Why not check out what our white-label video platform has to offer? Aside from making your syndication process seamless, we at TargetVideo help businesses host, manage, and monetize videos through our user-friendly video CMS and HTML5 player. If you need a secure and reliable online video platform for your business or video advertising needs you’re in the right place!
