Welcome to the post-text world, says the New York Times. It’s glaringly obvious that reading is going out of style. However, don’t let this discourage you. People still read blog posts and want to hear your take on different topics, but they also want to be engaged. Thus, if you want to drive more traffic to your website and get them to pay attention, there’s one medium that can help you achieve your goal. You’ve guessed it, we’re talking about videos.
Every day 55% of Internet users watch online videos, proving that their popularity won’t decline anytime soon. So, video content is in fact your answer if your objective is to attract more visitors to your website. Indeed, people spend 88% more time on sites that include videos than on those that don’t. And if you adopt the right approach to making videos, you can even increase click-through rates, shares on social networks, and brand awareness.
Of course, you need to remember that video is versatile, giving you a chance to create different types of video content. Therefore, if you play your cards right, consumers will think about your brand with a smile on their face.
To help you start your own success story, we’ve delved deeper into those formats people love the most. So, without further ado, let’s go over popular video content types!
You’ve probably already heard that human attention span has decreased. According to Microsoft, the average person today has an attention span of only eight seconds. Now, marketers around the world need to constantly ask themselves “How do I encourage people to keep paying attention?” Well, if you want to hook customers, then start using explainer videos.
Use explainer videos if you want to articulate your company’s story in a more memorable way. Many brands can sometimes find it difficult to express what their companies are actually doing, especially in a way that their customers can understand. When a prospect visits your website, are you sure that they can grasp what services you provide? Well, if you aren’t, you might want to create videos to ensure they do.
In the end, a good explainer video lets your sales team focus on other aspects rather than repeating the same pitch over and over again to different clients.
As many as 72% of consumers would rather get acquainted with a product or service by watching a video, one research shows. Therefore, we could easily say that product reviews have become paramount in today’s digital marketing world. Nothing is more effective than enabling the wider audience to see just how your product works.
Think of these reviews as short commercials which aim to reveal the best features of a given product. You should rely on them when a customer wants to learn more about what you’re offering. As a matter of fact, you can add “learn more” links to your website to introduce this video type. The benefit of a product review is that it can encourage your prospects to feel more confident about your brand.
At the end of the day, it’s crucial to infer that few consumers will actually purchase products without previously consulting the Internet. Thus, this is where product reviews come in handy. Nothing persuades customers more to buy a product than watching a person give their honest take about it.
Nothing makes your potential customers go “Maybe I do need that product in my life” than hearing from people who have already tried it. In a nutshell, a video testimonial depicts a customer praising your company. Basically, they discuss how your product has assisted them in solving a particular problem. Of course, they might also disclose their name, how they use that product, or what attracted them to your brand.
You might be wondering why you need to use video testimonials. Well, to put it simply, because they are remarkable marketing tools. Yes, you can still post video ads that emphasize the benefits of your product. However, your prospects react better when they hear how that product has improved a customer’s life.
Nowadays, consumers take everything companies say with a grain of salt. They don’t trust businesses. However, they do trust people and listening to customer testimonials can move them down the sales funnel quicker than you expect.
Almost 50% of internet users search for product-related videos before visiting a store. So, having a video testimonial can actually make a difference and increase traffic to your website. With 88% of people trusting online reviews by other customers, it’s no surprise why this video type is so popular among marketers.
Just by taking a look at any platform, every user can tell you that videos are an integral part of content marketing. In fact, consumers want to see them, be it on blog posts, Facebook, or YouTube. To prove this, one research concluded that videos were customers’ favorite type of content. And what better way to promote your products or services than by posting a short video on social media during the time when an astonishing 8 billion videos are viewed per day on Facebook alone (Facebook, 2015).
On social media, every picture, status, and video are only one-click away from being shared with millions of users. This makes it that much easier for your business to gain traction. If you create a video that will deliver a strong message, your “only” job will be to share it. After that, use a little social promotion to spread the message and soon others will be sharing it on their profiles as well.
To prove just how influential social media is in this day and age, the 2018 State of Social Video Marketer Trends report revealed that 93% of businesses attracted a new customer after posting their videos. So, if you want to reach your target audience, allocate your marketing efforts to social media videos.
Live streaming can help you strike a chord with your customers. People love live videos because they can watch them in real-time. You can go live to discuss breaking news regarding your brand, prompting your customers to feel closer to you. Alternatively, you might decide to do a Q&A session with your followers and engage with them.
Today, live videos are available on every major social network — from Facebook to Instagram, everyone wants a piece of the live streaming industry. These platforms allow your customers to react, post comments, or join your live video! In fact, live videos get 6x more interaction compared to regular Facebook videos. Not only that, but social media encourages users to watch live streams by sending notifications to them.
You can even use live streams to broadcast a range of different video types, including interviews, announcements, and tutorials.
This blog post only scratches the surface of different video content types. The above-mentioned methods are the ones which have proven to be effective for content creators in their quest to drive more traffic to their websites. However, there are many more video types which can help you reach your goal!
For now, we have to say that it is undeniable – video content marketing is here to stay. Being both eye-catching and profitable, video presents the future. And the future is up for grabs right now, if you want it.