In today’s marketing world, it’s almost impossible to do business without video content. This tool is used to facilitate communication, especially between remote team members, and convey complex messages. It is also useful for brands looking to attract a wider audience. In fact, 85% of consumers want to see more videos from brands and businesses they love. That’s one way to get them interested!
Over the years, video has been universally accepted by marketers. Its benefits were difficult to ignore even by those who were reluctant to embrace it at first. Indeed, the fact that video marketers earn 66% more qualified leads per year is enough to get anyone on the video bandwagon. Add that to a 54% increase in brand awareness that companies experience because of this medium and you’ve got yourself a force to be reckoned with.
Therefore, it doesn’t take a rocket scientist to figure out that video marketing is the future. And what’s a major part of that future? Product demo videos! Brands have recognized how significant this video type is if they want to introduce what they offer to their customers. After all, no better way to see if something is worth purchasing than this one!
If you’re new to the business, product videos might appear hard to make at first. However, when you have your finger on the pulse of your industry, this content type will be a piece of cake to create. It’s also helpful, we believe, to see how others go about producing product demos. That’s why we’ve decided to show you some of the best product video examples to help you get started.
Check them out below!
More and more consumers are researching products or services on the internet before making a purchase. During this stage, the majority of them watches videos to decide whether or not to move down the sales funnel. For instance, 96% of people have watched an explainer video to learn more about a product or service.
Moreover, product videos are especially important in today’s B2B marketing. They focus on a product and show what its benefits are in a way that answers all questions a viewer may have. However, with so many B2B product videos out there, it might be difficult to catch the dwindling attention of your customers. That’s why we suggest you take a look at the below famous product video examples and get some inspiration from them.
But before that, here are a number of statistics that show how important product videos are for brands:
With the above in mind, it’s easy to see why creating a video to introduce your product or service is crucial.
Now, let’s see which product video examples we’ve prepared for you!
Don’t get discouraged if you can’t seem to hit it big with your first product demo video! Practice makes perfect and just as long as you focus on your customers and make a video they want to see, you’ll do alright. Of course, checking out what your competition is doing won’t hurt you one bit. Analyze their product videos and consider how you can offer better content to your existing and potential customers!
To help you along the way, we’ve selected our four favorite product video examples that teach marketers how they can communicate their products’ benefits clearly. Learn how you can improve your marketing campaigns through these examples!
Adobe hit it out of the park with this commercial that advertises their Adobe Marketing Cloud, a platform that helps marketers get insight into their customers. Instead of doing things the old-fashioned way, i.e. bore their viewers and potential customers with a data-heavy sales pitch, Adobe decided to convey the product’s value in a hilarious and fun way.
The video shows a business that seems to be going through a rough patch. However, all of a sudden, they experience a boom in orders and are trying their best to fulfill them. Not everything is as it seems, though, and we see that this business would have been better off with the Adobe Marketing Cloud. Well, we won’t spoil the details to you — we want you to enjoy the ad!
What’s more, the commercial is attention-grabbing because it does something others don’t do — reveal to customers what might happen when they don’t use the product. The scenario in the video is extreme and we certainly wouldn’t wish it upon anyone! When the punchline becomes apparent, and we realize what’s happening behind the scenes, we can’t help but laugh! At the same time, we see how beneficial the Adobe Marketing Cloud platform is.
Watch the ad and you’ll realize why we’ve added it to our list of product video examples!
See? You don’t always need to tell customers how the product works for them to get interested in what you’re offering.
Okay, sometimes putting facts first can be alluring and eye-catching. Case in point? Duoliongo’s commercial that highlights the usefulness of the app. It certainly differs from Adobe’s ad, yet it is still effective and succeeds at showing us why we need Duolingo. This can teach you that you just need to know when you should present data, and when you should go with something new and different.
In this animated video, Duolingo kicks things off with a review. But it’s not just any review — it comes from The Wall Street Journal. The renowned newspaper wrote, “Far and away the best free language-learning app.” What better review do you need? But one of our product video examples didn’t stop there.
After this powerful start, Duolingo goes into detail to help new clients understand how the platform works, highlighting the fun parts of this popular app. For instance, customers can learn a new language with the help of games where they lose a life if they get something wrong or earn points when they complete a lesson.
Additionally, all of this is backed with more data that show how effective this language-learning app is. Who would be able to ignore a platform that claims you can receive a semester of knowledge in just 34 hours? No one!
If you want to help your customers see that your product actually works, sometimes facts and data are enough and you don’t need a software product demo.
From this app we move to social media in our article on product video examples.
Hootsuite, a social media management platform, knows how to lure new customers with their engaging and informative content. The company deserves to be mentioned with other product video examples because of an animated video that touches upon social media marketing.
We all know that not everyone can do social media marketing right. Some brands succeed, some dabble, while others fail. Hootsuite is aware of that as well, and it offers a solution to those businesses that don’t have success on these popular platforms. The video describes how Hootsuite can help brands find their way around the social landscape. Without even researching too much about Hootsuite, experts know what kind of help they can expect from the platform.
In addition to that, the animated product video features a voiceover and pairs it with brightly colored graphics. The illustrations you see on the screen serve to reinforce the message of the video. And what’s the message? Well, you’re missing many opportunities if your business isn’t present on social media.
What are other product video examples? Let’s find out!
Nike is famous for engaging videos in the industry. In most cases, their videos motivate viewers to take some action and do good. But sometimes Nike likes to focus on their products and shed light on their story. Those who are passionate about sneakers certainly appreciate this kind of content. For instance, “The Origins of Nike Free” is really relevant to all customers who love these shoes.
Like most of our product video examples, Nike’s video shows you don’t need to make a sales pitch to engage your audience. You can do something out of the ordinary that will attract more attention than a mere “Buy this now” video. Take a cue from Nike and learn how you can show viewers why they should choose your brand.
In particular, this product demo focuses on the origin story of the Nike Free running shoes. The company invited the shoe creators to talk about the design process, enabling us to get a behind-the-scenes glimpse. Additionally, they were able to mention the benefits of their product like, “More natural movement.”
Your brand might need to devote a bit of time to creating and planning your product videos. However, once you show them to the world, they can be effective and succeed at attracting new customers to your business.
We hope our product video examples can help you produce your next piece of content!