There’s no denying it — video is the king of content. This medium has taken the internet by storm, changing the way users interact with each other. It has especially been beneficial for brands as it enables them to present their products or services in a more engaging and digestible way.
Live video, in particular, has revolutionized the marketing world. Businesses are now able to reach their target audience in real-time on their selected platform. But recent advances in technology have made it possible for brands to expand the reach of their broadcast and deliver their video to more people.
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Indeed, simulcasting is becoming increasingly popular because it allows publishers and content creators to target a larger audience. Why only stick to your video player when you can bring your live video to various popular platforms? Think Facebook, Twitter, YouTube, and other major social media networks where your viewers spend a good part of their free time.
In this blog post, we are going to delve deeper into simulcast streaming, what it is, its benefits, and more! In addition to that, we will mention a video platform that can help you bring your video content to some of the most popular platforms on the internet.
The term “simulcast” (also known as “multicast”) is a portmanteau of “simultaneous broadcast.” It refers to the practice of broadcasting your live stream to multiple channels at once. The reason to do this is to receive maximum exposure. So, simulcast streaming is simply an attempt to get wider coverage which means that more people will hear your message in real-time.
New to the live streaming scene? Fear not! We’ve prepared tips and tricks that will help you with your first stream here.
According to Livestream, 82% of customers prefer live video to social media posts. Nevertheless, internet users spent an average of 144 minutes on these networks every day in 2019. One of the most popular mediums there is, of course, video. And simulcasting or multicasting enables you to stream your live videos to these platforms at the same time.
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Not so long ago, broadcasting to different places simultaneously would have only been possible with big media corporations that had enormous budgets and technical know-how. However, advanced technology has allowed businesses, no matter how large or small they are, to try multicast streaming and expand their reach beyond one platform.
Most publishers and content creators are present on different networks so they can connect with a diverse audience and achieve various goals. For instance:
Although live streaming on your website is enough if you have a loyal viewer base, simulcasting will help you reach consumers who might have not heard about your brand before. If you unite live videos and social media networks, you will surely increase your views and ensure more users are interacting with your content, either by commenting, liking, or sharing it.
Are you ready to gain wider exposure for your broadcasts? Then simulcast streaming is just what you need to present your brand to more people on the internet! But how can you multicast to several platforms at once? Well, there are several options for this:
Of course, each of these three methods differs in nature and functionality. The one you use will depend on platforms and audience you want to target.
A share code is similar to those links you post on social media. After adding a share code to a post on Facebook, Twitter, or LinkedIn, you will go live on these platforms.
Then, you have a choice to stream to various channels at the same time with the help of a software encoder. However, this is the most complicated option, as we previously said, and it might take time to grasp it.
Furthermore, the option we would recommend for multicast streaming is the use of a software solution. Relying on a software to simulcast comes with a lot of benefits. It gives you more freedom and control over your live streams. Plus, you would be able to focus on your content and allow your selected software to take care of any technicalities that are a part of the simulcast streaming process.
Now that we know what multicast is and how you can stream to multiple destinations, let’s have a look at the benefits of this technology!
More and more brands are turning towards simulcasting at a time when 55% of people watch video content every day. The need for this content is at an all-time high, with 80% of internet users saying that they would rather watch a live video than read a blog post. Social media users, in particular, are fans of online videos. As a result, these platforms have become video-oriented, developing many features that help business and customers record this medium.
Want to introduce your brand to more customers? Then you should go live on social media! Check out our advice for social media live streaming here.
Here is what’s attracting marketers to multicast streaming:
Now that you know the major benefits of multicast streaming, let us introduce a video platform that can help you broadcast your videos on Facebook and YouTube at the same time!
Publishers and content creators need to have a reliable and powerful video platform on their side. The competition is fierce and viewers won’t put up with poor video quality, lagging, or other issues that might ruin the user experience. That’s why you should select Brid.TV as it offers a top-of-the-line video platform that enables you to customize your player, analyze your video content, earn a steady profit with the help of our extensive monetization options, and more.
Most importantly, if you’re in the live streaming industry, our player ensures your broadcasts are delivered with maximum video quality and your viewers can interact with your content. Not only this, but Brid.TV also enables you to simulcast your streams, maximizing the reach of your online videos.
Setting up multicasting to Facebook and YouTube is easy. You won’t need to have any technical know-how to deliver your live streams to more than one platform! So, reap the benefits of our video platform and get your broadcasts in front of a diverse audience!
For more on Brid.TV’s multicast feature, we suggest you visit this article.