Wondering what are the benefits of live streaming your events? There are many! You don’t need to postpone your conference if you can’t make it work in person. Broadcast the event and you can hit it big on the internet!
Live streaming has made life easier for marketers and publishers. Something tells us that they are grateful for this media now more than ever before.
Learn how you can embed live streaming videos on your website here.
The current global pandemic has changed the way we interact with brands, influencers, and celebrities. With social distancing being practiced worldwide, people are spending more time on their devices. Indeed, eMarketer reports that the average US adult will spend 23 more minutes per day on their phones in 2020. This is a big increase from the company’s pre-pandemic estimates.
2020 is a huge year for content. In fact, global online consumption is soaring this year. Average daily time spent consuming content is now six hours and 59 minutes! This includes TV, smartphones, tablets, and other devices. So, no time like the present to go live with your next event!
Making your events available for remote viewers is one of the best ways to expand your business’ reach. With the help of a powerful video platform and live streaming service, you can host your virtual events without any hitch.
If you’re on the fence, discover the benefits of live streaming your events in our article. Let’s get your mind set on broadcasting!
Top 7 Benefits of Live Streaming Your Events
Live streaming has become enormously popular in recent years. Major social media networks, including Facebook and Instagram, have enabled anyone to broadcast videos to the world. Facebook Live and Instagram IGTV are two of the most used features on these two platforms, both enabling content creators to go live.
Live streaming has proved to be useful for education as well.
However, live streaming isn’t only suitable for personal videos. Quite the contrary, event planners are warming up to the idea of broadcasting corporate events, conferences, and other to their virtual attendees.
Discover the benefits of live streaming your events below!
Generate a Bigger Audience
Physical events are usually restricted to the place you previously selected. Typically, the visitors live near the chosen venue and the number of attendees depends on the seating capacity. One of the major benefits of live streaming your events is that your content becomes accessible to a worldwide audience.
That’s right, you don’t need to worry about capacity limitations while broadcasting a video. You can invite as many people as you want to join your virtual event!
Sometimes people are interested in a particular event, but they are not able to visit it due to work commitments or other obligations. By going live, you give these people a chance to learn something new and listen to expert advice.
Create a Sense of Urgency
Some marketers will tell you that their most effective method has its basis in psychology. Namely, what the industry picked up from this field is urgency. In the marketing context, a sense of urgency refers to communicating to an individual that it’s imperative they act quickly because you are making a limited-time offer.
What is the cost of live streaming? Find out here.
Live streaming adds a sense of urgency that your prospective and existing customers cannot ignore. If your brand is broadcasting something only once a year, then your event is a rare and urgent entity. Internet users are passive when they come across content they can access whenever they want. However, if your event is available only once, its urgency can help it become a huge hit on the internet.
So, create a sense of urgency and reap the benefits of live streaming your events!
Boost Interaction With Viewers
Nothing establishes a personal connection like live video. That’s probably one of the reasons why internet users watched 1.1 billion hours of live video in 2019! After all, live streaming enables them to post comments and ask questions in real time while an event is taking place. Once your speakers finish their presentations, you can start a Q&A session!
Opportunity to Use Different Content Forms
Video is one of the most versatile content types and you should take advantage of this! You have a chance to use a variety of video formats and surprise your audience members with each new event. There is also multimedia which you can include in your broadcast, including pictures and text.
But if you need more convincing, here are other benefits of live streaming your events!
Ease and Convenience
A common and persistent myth about live streaming is that it is too difficult to pull it off. Some marketers might not feel comfortable in front of a camera and their expertise might not shine through because of their discomfort. Others feel that broadcasting content requires too much time and effort.
However, live streaming is actually much simpler than it looks. It doesn’t require any advanced technical know-how, so the average person can pull it off. All you need is the right equipment, strong internet connection, and a trusty streaming platform.
Ability to Track the Performance of Events
The benefits of live streaming your events override all possible drawbacks of this media. 55% of people watch online videos every week, so it’s obvious what consumers want to see from brands. And if you host an exclusive event, why not use customers’ love of this medium to generate excitement and increase views of your broadcast?
Another advantage of live streaming is that you can track the success of every broadcast. Once your event is over, check out relevant metrics to see what kind of impact it had. You can go over viewer numbers, engagement, and behavior to maximize the effectiveness of your next live event. This will help you identify who your audience is and what they might expect from you!
TargetVideo helps you keep track of your live videos’ performance through our analytics engine. You can monitor viewer engagement, browser device insights, traffic sources, and more. Use the data to improve your next live event and ensure your online audience leaves the broadcast satisfied.
New Revenue Opportunities
Live streaming your events creates new revenue opportunities that can help you cover any costs you may incur. In order to make money from broadcasting, you should leverage video monetization.
For instance, you may decide to charge viewers to watch your virtual events, creating an even bigger sense of urgency. After paying a fee, they get access to your content, just like they would for a concert or movie ticket. You can offer either a pay-per-view model or a monthly subscription. Choose the plan that is most suitable for your business!
Another option are, of course, sponsored ads. TargetVideo offers extensive monetization options that can help you maximize your ad revenue. We offer all known ad formats, enabling you to fully monetize your video content.
Now that you know the benefits of live streaming your events, let’s check out some important statistics!
Live Streaming Your Events: Stats Don’t Lie
There is no reason why the current global pandemic should cancel your company’s planned event. Perhaps people can’t interact in a venue and listen to marketers share their expertise in front of a crowd. But that doesn’t mean they can’t get a similar experience online.
The time and money you put in your live event will be worth it. Here’s why:
- Live streaming is expected to account for 82% of all internet traffic by the end of 2020. (Go-Global)
- The video streaming market is estimated to be worth $184.3 billion by 2027. (Grand View Research)
- In 2018, 44% of video viewers stated they watched less TV because of live streaming. (IAB)
- Over 60% of consumers were streaming live videos by the end of 2018. (IAB)
Live Stream Your Events With TargetVideo
Reap all the benefits of live streaming your events with TargetVideo! You can host, manage, and monetize your video content on our platform without having any advanced technical know-how. Our player will transform your virtual events, helping you stand out and overshadow your competition.
Enjoy the following features that will take your streams to the next level:
- DVR Support (the ability to play, pause, and rewind live events)
- Multiple Streaming Quality Renditions (including HD)
- Mobile Live Streaming
- Live Stream Monetization
- Premium Customer Support
Join the TargetVideo family today!
