With the slow but steady decline of traditional advertising, many brands worldwide have been turning toward online promotion methods. But out of all the digital marketing options out there, none has proven as effective as video advertising. Although promoting your brand through video can be quite costly, there is a way for brands on a tight budget to use this medium’s popularity to grow their businesses. They can do that by making the most of overlay ads.
But why would you even use video in the first place? There are a few excellent reasons.
First, video is one of the most engaging mediums out there, which makes it a consumer-favorite. That means your ads on videos will have higher engagement rates than on other types of content.
Second, experts estimate that 80% of global internet traffic will consist of video by 2021. That shouldn’t be surprising, considering that YouTube alone has over 2 billion monthly users. But what does that mean for advertisers? That means video is the content format with the highest reach nowadays, which can translate into incredible amounts of exposure for your brand!
Last but not least, there are ways to advertise on videos without breaking the bank. That means brands of all sizes can use this medium to grow their business.
Now let’s take an in-depth look at one of the most cost-effective ways of promoting your brand through video — overlay ads.
Even if you’re here wondering what an overlay ad is, we’re sure you’ve come across them before if you’ve ever watched an online video. An overlay ad is a small banner-like ad that takes up the bottom 20% of a video’s screen without obstructing the user’s view. These ads can contain images or text, and users can interact with them or turn them off at will. Clicking on one of these ads will take users to a landing page assigned by the advertiser.
Note: Publishers only get paid for user interactions with the ad.
Here’s a quick example of an overlay ad:
These in-video overlay ads are excellent at grabbing your viewers’ attention without disrupting the user experience. That makes them one of the least-intrusive video ad formats out there.
Publishers that don’t feel overlay ads are effective enough and want to maximize their exposure can pair them with another useful ad type — companion ads.
Companion ads are optional banner ads that publishers can opt to display alongside their in-video overlay ads and appear on the right side of their video player. These ads will increase the likelihood of inciting user interaction. Here’s an example of what a companion ad looks like:
As you can see, these ads will appear above the recommended section and are significantly larger than overlay ads.
Here are YouTube’s specifications for overlay and companion ad sizes and formats. Do keep in mind that these specifications are widely used across the industry, even by platforms other than YouTube. So if you are using an online video platform other than YouTube, you should aim to make your overlay ads within these parameters even if it enforces no strict limits.
Now that you know what overlay ads are and their recommended ad specifications, let’s illustrate why overlay ads are such a potent advertising tool and when you should use them. Overlay ads excel in multiple regards:
If the above benefits were enough to convince you to give overlay advertising a shot, let’s go over a few tips to help you get started.
If you want to boost the impact of your overlay ads, here’s what you can do to maximize their performance:
As you can see, overlay advertising can be incredibly potent. And the best part is that you don’t need much to get started!
If you’re looking to get into overlay advertising, YouTube will likely be the first place to come to mind. Although we cannot argue that YouTube is a video sharing platform with incredible reach potential, it doesn’t offer the best ROI. That is particularly true for large publishers who have large followings and favor security above all else.
That is why settling for an enterprise video platform like Brid.TV is a better solution if you have a website and wish to maximize your ad revenue. Besides having access to all the industry-standard video advertising features, you can set up in-video overlay ads in just a few steps at Brid.TV.
Our user-friendly video content management system (CMS) lets publishers set up overlay ads quickly and seamlessly. Here’s how you can do it in just three steps:
Step 1. Select your website in Brid.TV CMS, click the PLAYERS tab in the left navigation bar, and create a new or select one of your existing video players.
Step 2. Navigate to the Monetization section.
Step 3. Click on the Overlay section in the top-right to open its window. From there, all you have to do is insert your ad tags and ensure your monetization is on, and you’re all set!
If you don’t have a Brid.TV account yet, you can sign up for one of our plans and make one immediately! We have multiple plans in place for publishers with various needs, so you’re sure to find one that suits you.
If you’d like to try out our platform and all of its features first, send us an email and start your free premium trial today!