Choosing the right marketing policy should be a priority and that is usually the fastest way to create a successful business. When developing a good marketing strategy, depending on the business and budget, it’s wise to decide where to invest: in traditional or online marketing tools.
Numerous brands turned to traditional marketing to promote their businesses as a tried-and-true formula for promoting products or a company. So, what exactly are the advantages of internet marketing over traditional marketing? In today’s marketing landscape, most publishers and indeed any B2B business endeavors shape their strategies around online marketing (or Internet marketing).
When developing a good #marketingstrategy, depending on the business and budget, it’s wise to decide where to invest: in traditional or online marketing tools. Click To Tweet
The Benefits of Online Marketing
Online marketing (commonly referred to as ‘digital marketing’) is a type of marketing that can be extremely effective and can branch out into several key areas. Relying on online marketing includes the following services:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- SEO copywriting
- Email marketing
- Web development
- Banner advertising
- Pay per click advertising
- Directory submission
- Blog writing
The Benefits of Traditional Marketing
Traditional marketing has been around for quite a while. Traditional marketing encompasses the following areas:
- Newspaper Ads
- Direct Mail
These are all traditional marketing methods, which have been utilized by companies for decades. A majority of these companies continue to use traditional marketing as part of their strategies. They set aside a budget, sometimes spending millions on advertising during, say, the Super Bowl. With such schemes one ad can reach thousands or millions of viewers – it’s a very expensive, yet incredibly effective move, often used when companies target wider audiences (companies like Gillette, Coca-Cola, etc.). Assuming you have a large budget, the advantages of traditional marketing can be huge, albeit it is also a bit slow paced and can limit your business in terms of growth, as opposed to digital marketing.
Digital Marketing is the Right Road
With digital marketing, you can target audiences more easily and connect them to your products and services. Unlike traditional marketing, digital marketing frequently leads to higher ROI. Digital marketing campaigns can target consumers on social media platforms Facebook, Twitter, LinkedIn and Pinterest. In addition, using email marketing and blogging, your business can retarget and engage consumers regularly. Establishing proper SEO can have your customers looking for your products and services online, as opposed to the other way around.
When Traditional and Digital Marketing Efforts Collide
Sure, it’s also possible to amalgamate traditional marketing with digital marketing. With enough effort and a good strategy in place, some amazing results can be achieved. Check out this awesome and well-thought-out Super Bowl commercial for Budweiser:
In addition to prime time TV appearance, YouTube video earned a staggering 20 million views up to date allowing Budweiser to additionally brand and engage their audience with a single piece of content. Social stir like Facebook, Twitter etc shares/likes just added up to its popularity.
Mobile Advertising and Video Monetization
Digital marketing gives you the ability to monetize your content on top of promotion; an easily overlooked angle, and it’s something you are not able to do with traditional media. Having a reliable tech behind your content nowadays is more important than ever. For example, having a reliable hosting solution with secure servers for your website, bulletproof security for your website logins, fast and easy way to communicate with your team via secure aps etc.
Finally, content (banner advertising) and video content monetization (video ads) have become a priority for most publishers nowadays. This means that having a video player able to play on multiple screens and in multiple browsers without a glitch is an absolute must.
What’s more, in terms of advertising and promotion, mobile has already surpassed desktop. In fact, mobile will account for 72% of digital ad spend by 2019, according to eMarketer. Other cool innovations are available in this particular area, such as video player bidding and stuff like in-stream and outstream video ads, publishers can increase ad revenue and grab audience’s attention via social sites, mobile web, in-app, through desktop channels.
Though we already live in a digital era, incorporating both strategies in your marketing endeavors is the best way to be sure your words will be heard.
Want to know how can BridTV turbocharge your video ad business? Let’s talk.