Visual content, videos especially, will definitely continue as main trend in 2016. Brands will create more videos, utilize live streaming apps, invest into video ads and really embrace interactive features within content. It’s not just our view of the trends that will dominate 2016 but most of the industry people we’ve talked to said the same. In fact internet was buzzing about videos in 2016 for most of December last year as you can see in our weekly December roundups part 1, part 2 and part 3.
Video ads are certainly nothing new. In 2016, digital display ad spending will eclipse search ad spending in the US for the first time and big chunk of that will go to video ads. So, 2016 is set to be different: FaceBook, Twitter and Bing are already offering advertisers video options; YouTube is gonna get even stronger and Google is finally getting on board with in-SERP video advertising.
It’s a clear sign that not only users are becoming more accepting of video ads online but the platforms are more open to it as well. To help you stay on top of things, check out the following infographic. This visual guide points out all the elements of why are video ads the best advertising choice nowadays (download link is at the end).
You can download full sized Why Are Video Ads The Best Advertising Choice Nowadays infographic here!