For many publishers video already plays a central role in their digital marketing strategy boosting audience engagement and conversion. Growing consumer demand for original video content, particularly among desirable, hard-to-reach audiences, is turning many businesses into video-first publishers willing to spend more than $10 million annually for their brand’s digital and mobile video this year. Being a video-first publisher means that no matter what your priorities are, you’ve already taken your business in the right direction. Having a professionally crafted HTML5 video player is the next step.
We have seen what the future holds for video advertising and digital marketing trends. Meanwhile, online ad revenue in the US totaled $57.9 billion – with $29.9 billion generated during Q2 2019 and around $28.0 billion in Q1 2019 (according to IAB).
However, the obvious question to ask when seeking to accomplish their video-first strategy is: what are the must-have features of a bulletproof video player nowadays?
It’s not an easy task to single out which of today’s top video players is the best fit for your business. Besides tech features, your budget plays a key role in making the right decision. However, before you decide, don’t forget that an HTML5 video player is only good as the video platform behind it.
Having a technically sound HTML5-ready video player means that you have already started your journey on the road to more engaging customers and quick and easy monetization.