Video has increased in popularity over the years. 55% of people now watch this medium every day. In fact, we’ve become so attached to videos that millennials and Gen Z-ers literally can’t imagine their lives without them. These two generations spend most of the time on social media where various recordings take center stage. As a marketer, you need to accept this and start developing a social media video marketing strategy.
With over 3.6 billion users, social networks provide a space where your business can thrive. And, with a little help from videos, you’ll reach success in no time. Luckily, videos are so versatile that they can be used in many ways on social media platforms. You’re not limited to always using the same style or type. Plus, there are also live streaming videos, easy-to-use platforms, and editing apps, so it’s way easier to tap into the video marketing world than it was years ago.
You don’t have any excuses not to be on the video bandwagon today. In this article, we’ll help you devise a successful social media video marketing strategy. By merging these two effective tools, you’ll reach a wider audience and leave a lasting impression.
And here’s what you need to do…
There are many major social media networks, so we don’t blame you if you feel a bit overwhelmed. But you need to pull yourself back up and start working on your social media marketing. This means researching your consumers and determining where they spend time the most. It might come as a shocker, but the answer is — on social media.
They are either posting Instagram Stories or making short Boomerangs. Or they are coming up with a new dance routine to a TikTok video. Therefore, you need to establish a strong online presence to ensure your target audience is aware of your brand. And videos can help you along the way.
Let’s see what you need to have in mind when developing a social media video marketing strategy.
Don’t start thinking about which types of video to post on social media without setting a goal. What do you want the video to achieve? How will it help your brand thrive?
If you’re a novice marketer, we suggest that you start with only a few goals to avoid feeling overwhelmed. For instance, one of your goals could be increasing brand awareness. Or perhaps you want your viewers to subscribe to your newsletter.
Regardless of your choice, you need to see a clear objective in front of you. Once you do, you can move to the next step.
Every major social media platform is aware that their users want to see videos. That’s why most of them have become video-centered. Take Instagram for example. It used to be primarily a photo-sharing app, but now you can’t scroll down your feed without seeing a viral video. Other platforms, like Snapchat and TikTok, rely heavily on videos. This is exactly why you need a social media video marketing strategy.
If you’ve never published a video on any network, start with the one where you already have followers. According to Statista, internet users on Facebook, Instagram, and Snapchat spend about half of their time on these networks just watching video content. So, we suggest that you start with one of these platforms.
Another thing to consider is whether you want to repurpose your videos or not. If you want, then try to choose networks that complement each other. In that way, you’ll be able to share your videos across different platforms.
Apart from being engaging and captivating, video is also versatile. This means that your audience won’t ever get tired of seeing your creations because you’ll be able to surprise them. Social media videos can be used for different purposes to support your content strategy.
Deciding on which video type is suitable for your brand is one of the most important steps. After all, not all videos are the same.
We’ve narrowed down a number of different formats and their benefits that can improve your social media video marketing strategy:
Planning out your social media video marketing strategy will save you time and money. Before yelling “Action,” it’s important that you know how you want your video to look. Most marketers resort to creating videos themselves. If you plan to follow in their footsteps, here’s what you need to do:
Now, that doesn’t seem that hard, does it?
The last step in your social media video marketing strategy is the most important of them all. Once you’re done sharing the video, you need to keep a close eye on its performance. You won’t know whether the video has achieved your goals if you don’t examine the statistics. How many video views do you have? What’s the watch time? Is it getting likes and shares?
This is what you’ll need to find out to determine whether your video is successful or not. Thankfully, most social media platforms offer detailed analytics and insights, informing you how the world is reacting to your clip. So, make use of this as it will help you develop a successful social media video marketing strategy in the future.