November 30, 2016

10 Rules for Effective Facebook Marketing [Infographic]

Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion). With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
November 22, 2016

Favor Viewability Over Fill Rate with BridTV Outstream Unit

Serving video ads within editorial content has quickly become one of the most used features BridTV has. When you what to reach out and engage to your audience in a meaningful non-intrusive way our innovative outstream unit servers the purpose. With our latest update outstream feature is now able to favor viewability over fill rate. If you find that your ad tags are having issues with viewability statistics, consider enabling this option. By default, all BridTV outstream units have this feature disabled.
November 4, 2016

Making a Video? How Well Do You Know Your Audience!?

Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering. There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? […]
November 2, 2016

Worldwide Mobile Internet Use Surpasses Desktop for the First Time Ever

Word just in. According to StatCounter Global Stats, mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop. To put it another way, mobile internet use has now surpassed the popularity of desktop worldwide.
October 27, 2016

Why Your Video Marketing Strategy Needs YouTube, Facebook And A Third Party Video Platform? (Infographic)

We’ve spoken at length about how important video is to forming your ultimate digital strategy. It is also a vital component to almost every aspect of modern-day business, whether you’re looking to make a mark in a very competitive B2B environment, or simply seeking to make an impact with your personal content.
October 25, 2016

Why WordPress is the Best CMS for Your Website?

Trying to be a blogger these days takes skill, determination and hard work. To be fair, you won’t be able to get far without the appropriate tools and WordPress is really the best place to start. You may find it hard to believe, but WordPress was an unknown tool utilized by very few developers across the Web. These days it powers over 26.4% of the Web, according to WordPress.com.
October 19, 2016

Brid Platform Release – Version 2.8

The Brid team have been busy bees once more, having incorporated a ton of new features both to the CMS and video player, adding a wide range of overall improvements.
October 13, 2016

Online Marketing Tactics: What Works Best for Your Business

Nowadays, if you’re running your own e-business — big or small — you’re no doubt going to be overwhelmed with possibilities when it comes to exposing your brand. This also begs the question: what exactly are your best moves to ensure that you get your product out the door? In order to answer that we have to take a look at traditional marketing tactics. Each business has to think about search engines, social media channels, email, video, paid advertising, blogging and so on. Having talked to several people in the industry, we’ve begun to explore exactly which online marketing strategy brings the most to […]
October 12, 2016

Programmatic Advertising is the Future and It's Already Here

These days it seems, programmatic advertising is very much a dominating force when it comes to ad spending. For those of you who are unaware, programmatic advertising denotes utilizing software and algorithms to automatically purchase data-based and highly targeted digital ads.
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