We live in an age when the electronic entertainment industry is at its peak, while the Internet is predominantly about online videos. Using the Internet, people have begun to express and share their thoughts almost entirely through online video form. Making video content has become straightforward and fun for users worldwide. The same thing is happening with B2B (business-to-business) and e-commerce, where more and more publishers are utilizing video as a means of growing their businesses — be they large or small.
Have you jumped into video content marketing bandwagon already? If not this might be your last chance to enhance your audience engagement by making video content simply because people are already overwhelmed with video. 300 hours of new material is uploaded to YouTube alone every minute!
In this day and age, video games are more prosperous than ever. There are several reasons why you should consider using video platforms as the means to expand your video game businesses. After all, we’re talking about one of the most profitable industries out there. Currently, video games generate considerably more income than the Hollywood movie business. For example, major publishers such as Activision Blizzard are projecting peaks in revenue of up to $1.46 billion, compared with $759 million a year earlier.
There are a number of ways to get into the business of online video marketing, but the first steps are crucial. Online video marketing is on the rise to say the least, and more and more publishers are utilizing video marketing for sales. For that reason, if you’re eager to get into the business, there are a few things you should know before you kick off.
You have no doubt noticed that there is something out there called Pokemon GO. The game launched on July 6 this year and here’s how the stats breakdown now: 4.3 million (iOS) + 5.25 million (Android) = 9.55 million total daily U.S. users for Pokémon GO. Anyway, here’s why we think are the most useful marketing formulas utilized by the creators of the game, and marketing lessons that can be learned from this global phenomenon.
In the world of content marketing, it is vital to have the right tools to ensure the growth of your online business endeavors. As part of our ongoing project to compile a choice of the most effective tools you need to achieve success with your business, we present the following:
One of the biggest things that will most certainly drive the video market is the inclusion of outstream video ads. These particular ads work as self-contained units, as opposed to being a prelude to another video, which seems to be the common system nowadays. A variety of publishers, including Mashable and Rolling Stone, are already utilizing outstream ads via so-called “in-read” formats. What that denotes is if a someone is reading an article on, (for example) Slate, that person will be able to watch an auto-play video. Scroll down stops the video and as it leaves your field of vision. There’s also an option to unmute the video should you wish to listen.
Where to Start is What People Want Video is the new medium to reach people. According to research, Internet video to TV has risen 50% during 2015, and will continue to grow rapidly, increasing 3.6-fold by the year 2020. But what makes an individual video so good, that it becomes viral? Well, there are a few explanations for that. Before making and uploading any video, it’s crucial to understand what your audience is after and to have some idea of how they might respond to it. What’s more, the subject matter must appear to be useful for users, and for […]