Right at this moment, internet users are posting over 50,000 photos on Instagram. They are busy bees on Twitter as well. Namely, users send more than 500,000 tweets every minute on this platform. So, it’s safe to say that social media is now a major part of our daily lives. Owing to this fact, brands have joined social networks to present the human side of their business. One of the best ways for them (and you) to keep up with trends is to read social media marketing blogs.
After all, these blogs allow you to get insights and learn new skills from people who know a thing or two about the world of social media. Of course, chances are you already have several favorite blogs (and you’re reading one of them now), but it’s wise to discover those that deal specifically with social platforms. Today, there are over 600 million blogs around the world, but we did the hard job of highlighting only five that can be helpful for your business.
So, in this article, we’ll show you the best social media marketing blogs of 2020. These blogs will broaden your horizons all from the comfort of your smartphone or computer.
Here are the blogs we’ll cover:
Without further ado, let’s begin!
At its core, Buffer is a software application aimed at brands that want to manage their social media accounts. While on the app, brands can schedule posts to major platforms, including Facebook and LinkedIn. Not only that, but they can also analyze their performance to plan any future step. Therefore, we think it’s obvious why we’ve selected Buffer as one of the best social media marketing blogs in the business — after all, its main focus are these platforms.
Buffer’s blog has been around for years now, cementing its status as one of the most informative sources of tips, tricks, and advice for social media. You go to Buffer to get crash courses, creative ideas, how-tos, and many other valuable content. In fact, the writers publish lists full of useful tools, detailed guides, and social media news that you need to be aware of. This can all help to shape your strategy and make your posts more engaging.
Of course, Buffer stands out because of the usefulness of its tips, but another thing makes it great. To be specific, all articles are well-written and easy to read. Not only that, but writers also use visuals and screenshots to explain their point. Regardless of whether you’re a beginner or an expert, there’s something for everybody on Buffer.
Frequency: Buffer doesn’t frequently post new content. The blog is updated weekly.
Although primarily a content marketing blog, Convince & Convert also taps into social media. Written by Jay Baer and a range of other social media experts, this blog is updated regularly, so you can expect new content every week. The writers publish valuable articles, focusing on how-to guides, case studies, useful tips and statistics, and opinion pieces. This diversity of topics has made Convince & Convert one of the most popular social media marketing blogs in the industry.
Furthermore, the blog delivers good on its promise to teach you the WHY and WHETHER of digital marketing. The contributors are strategists and practitioners of social media, so they understand these networks inside out.
While newcomers can learn a lot from this blog, it’s primarily targeted at experienced social media managers. Namely, Convince & Convert doesn’t have many articles written for beginners. As you’ll see, it posts specific topics for which you need to have some existing knowledge. For instance, one article informs readers what the best practices for influencer marketing agreements are, while another one teaches them what psychology strategies to use on social media.
Frequency: Convince & Convert is updated regularly, but it publishes social media articles at least once a week. However, the frequency oscillates at times.
Let’s move on to a blog whose main focus is social media (as its name would suggest). Social Media Examiner is one of the best known social media marketing blogs in the world. And this isn’t surprising at all — its content always provides value. Although it mostly tackles topics relating to Facebook, Instagram, and LinkedIn, you can also expect articles about TikTok and other platforms of the day.
What’s more, social media experts and specialists contribute regularly to Social Media Examiner. So, beginner and veteran marketers can gain a better understanding of social media marketing strategies from the best in the game.
If you’re a beginner, use this blog to learn how to grow your social media presence or how to leverage different social networks and increase brand awareness. On the other hand, if you’re a veteran marketer, use this blog to discover new strategies and expand your existing knowledge.
Regardless of the group you belong in, Social Media Examiner will tell you all about the latest features and developments in the social media scene. Also, it will keep you up to date on the most recent findings that you mustn’t miss.
Frequency: Social Media Examiner usually publishers one article per day (excluding weekends).
We have to say, all social media marketing blogs on our list deserve to be bookmarked, this includes Social Media Today as well. The blog is immensely popular because of its valuable library of social media news and tips. And there’s also a “Trending” section which delivers the hottest and latest updates from the social media landscape.
Social Media Today relies on a vast number of regular contributors who shed light on a variety of social media topics. Want to learn more about Facebook pixel or video ads? Or is effective brand messaging more your thing? Social Media Today has you covered!
The blog is a good source of social media content for novice and experienced marketers. The contributors are constantly writing about the latest news, features, and developments in social media. Therefore, you’ll always stay abreast of all information that can help you plan your social media strategy.
Furthermore, you can look forward to other useful content, including tips from experts, recommendations for social media marketing tools, and opinion articles from specialists. Even if you’re a beginner, Social Media Today will help you understand these competitive platforms in no time.
Frequency: Social Media Today usually publishes new content several times per day.
Founded by Donna Moritz, Socially Sorted is an award-winning blog. In fact, Social Media Examiner names it as one of the top social media marketing blogs in the world. So, you have something to look forward to!
Moritz writes most of the articles, but she occasionally invites industry experts to contribute and bring their experience to the table. Socially Sorted differs a bit from our other recommendations in terms of its content. Namely, it mainly focuses on visual platforms such as Instagram and Pinterest. You can find articles that even suggest what videos or GIFs you can post on these two platforms.
However, marketers and brands get valuable content even if they aren’t using Instagram or Pinterest. Read Socially Sorted to find out what tools you can use, how to create engaging content, or to download useful resources. At the end of the day, this blog can help you work on your strategy and tactics for social media.
Although it sheds light on the visual aspect, the blog also posts content that is relevant to those brands that use other marketing mediums (e.g. blogs, Facebook, etc.).
Frequency: Socially Sorted publishes one article per week.
Social media marketing requires complete dedication and willingness to learn and improve. It’s not enough to just keep up to date with new types of content or changes to the Facebook algorithm. Quite the contrary, you also need to know what tools you can use, what digital marketing trends you should follow, and what strategies will bring the best results.
We suggest that you subscribe to several social media marketing blogs and follow their content regularly. After all, knowledge is the best tool that can help your brand grow and evolve over time.