76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.
As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.
Working with video beyond #YouTube! Click To Tweet
Start With YouTube? Sure.
Now if you happen to be looking to start a business that’s focused on video, then YouTube is certainly a place you should consider. And why is that important? Well, for one thing, YouTube it is a good way to get reach audiences, seeing is it’s a constantly growing public service that allows everyone to upload and share video content. It is also the second largest search engine. Hence business tend to focus proper keyword optimization. For example, when you’re focusing on a particular keyword you should start by typing this keyword into YouTube’s and see what suggestions you get from the auto-complete feature. That way you’ll get a clearer picture of what people are after when search for the keyword in question. Still, even with that YouTube strategy in place, most people get approximately 15-25% of their video traffic from search.
There’s A Flipside to YouTube
Okay, one of the major problems when you go with video platforms like YouTube is gaining that audience and gaining the attention and traffic your business so desperately needs when you’re starting out. Not to mention the fact that getting a larger subscriber base takes a long time – in most cases months upon months, and years even. On top of that Google (i.e. YouTube) are known for having a set of rather rigid and strict policies towards channel owners. A lot of these policies are being altered constantly, and some of these changes and alterations can have a dramatic effect on your own business.
Working With Video Beyond YouTube
For the past few years, the ever-growing digital marketing scene has proved time and again that consumers are more likely to purchase products when watching videos that are part of their purchasing process. What’s more, a consumer is more likely to make a step that’s brand-focused after watching an onsite video, as opposed to looking at the same branded YouTube channel. These brand-focused steps denote things like searching for detailed product information or downloading a step-by-step guide, or indeed looking for any products related to the brand.Utilizing a specific #videoplatform & incorporating it on Ur website is massive leap for Ur business… Click To Tweet
That’s where platforms like Brid come in. Utilizing a specific video platform and incorporating it on your website is massive leap for your business and it’s a leap in the right direction. One of the major benefits is getting a better price than with other enterprise level platforms. More importantly, you get a monetization system that’s a lot faster and easier than YouTube. While using such a platform may not be the best way to get audiences, there’s still an incredible choice of features that are at your disposal, including AdIQ ad deblocker, more customization options and social sharing, Facebook Instant Articles video support, adaptive live streaming etc.
Control Over Videos and Other Benefits
Another crucial benefit is actually getting yourself a powerful tool for driving traffic to your own website, because custom video players get more clicks in addition to increasing engagement and improve conversions. Simply put, more clicks are your way to bigger traffic and video SEO is another integral part of this. Moreover, business owners get full and complete control of their own videos, and that relates to ads as well. The customization allows you all sorts of things like, changing the player color to suit your brand and similar features.