Video sharing on the web has imprinted itself into modern culture as one of the most basic needs of today’s society, much like the Internet connection speed and the air we breathe. It is the basic right of every person in the world to be able to upload their videos.
Content creators, brands, and business owners are becoming increasingly aware that in order to gain any traction with video, it’s imperative to adapt to the ever-changing climate in the violent world of video sharing websites.
Content creators, brands & business owners are becoming increasingly aware that in order to gain any traction with video, it’s imperative to adapt to the ever-changing climate in the violent world of video sharing websites. Click To Tweet
Numerous video sharing platforms are dominating the market for video creation and video promotion. Every year, however, the market goes through some major changes, and while these changes bring new challenges they also bring new opportunities. In terms of video ad revenue, ROI and generally making your business succeed, video sharing websites are just the ticket.
That being said, here is an overview of how the current scene of top video sharing sites looks like:
Let’s take a closer look at these, shall we.
YouTube is still the top dog in the video business. No doubt about it. The biggest video platform on the web remains a free video service to its current user base of 1.52 billion, in addition to having over 30 million active daily users. Also, the platform now boasts 500 million mobile YouTube views per day. And for some age groups, it is even more popular than TV.
In case you don’t know where to start your video publishing adventure YouTube is the most obvious place to start. It is also great a complementary source of views/traffic/revenue to whichever model you choose.
Many people may not realize this yet, but Twitch is the web’s top platform for live video streaming. Acquired by Amazon back in 2014 for $970 million, Twitch has reported steady growth ever since. Today, Twitch has 2 million broadcasters monthly and 15 million daily active users. More importantly, Twitch is currently the number one place where people stream their playthroughs of some of the most popular video games.
In case you wish to make your own video game walkthroughs, personal live video streams, esports comments, and gaming-related talk shows this is the place to start.
Boasting with 800 million monthly users Instagram is the most popular video-sharing service for mobile devices. Facebook purchased Instagram for $1 billion back in 2012 and the purchase propelled its use to current numbers. What’s even more astonishing is that, as of 2017, there are 25 million businesses on Instagram.
Wildly adopted by the celebrities, Instagram is a playground for those interested in reaching influencer heights. If you want to establish your own personality as a brand, then give it a try.
Next up is Snapchat, with 187 million daily active users, who watch and engage with 10 billion videos a day. There is an ongoing sparring match between Instagram and Snapchat and right now it looks like Snapchat is losing. It has fewer users, some say a more confusing interface, inferior features, and bad ad experience. To understand the difference and benefits for your business between these two take a look at this Hubspot article.
A lot of professional video creators nowadays go for Dailymotion. In addition to a revenue sharing program, the video service offers solid analytics for your video-creation endeavors. Currently getting 131 billion video views a month across all devices. The Dailymotion mobile app has been downloaded 30 million times, while there are 215 million views on the app.
If you want to monetize your professionally made videos and don’t have much traction yet, this might be the best place to start with. However, there are a few more solutions out there worth checking.
For content creators who prefer a more artistic approach and, in a way bigger security for their videos, Vimeo is one of the best video platforms out there. 70 million people trust Vimeo right now. Videos are targeting niche audiences and it focuses on short films and movies sold with Vimeo On Demand option. And right there we have a problem with Vimeo.
While it is great for a niche audience, having a paid membership option is a huge turn off for many. But unlike YouTube, they never put ads before, during, or after your videos.
The last couple of years video is hitting Facebook in a big way. This aspect of one of the biggest social networking websites (if not the biggest) generates approximately 8 million views per day. The Facebook video has a revenue sharing program and is currently one of the biggest contenders to dominate online video.
However, keep in mind that going for YouTube or Facebook is like taming two completely different animals. Take a look at this post from Wirebuzz in regards to the difference between the two.
9Gag TV is definitely the place to be these days if you’re looking for diverse GIFs, memes, and hilarious videos. Unlike other more regular video services, 9Gag TV is strictly focused on humor. While a lot of the content isn’t suitable for children, the service keeps thriving.
They already have a huge fan base, but we’re yet to see what will they do with it.
The last one in our list is Veoh, a solid US based video service where users can watch a full list of videos of the TV series and the Movies. The service also features music content from a huge assortment of genres and allows its users to upload videos as well.
No matter which one of these services you choose, you simply can’t go wrong, whether you are uploading videos or streaming. And no matter if your choice boils down to the most popular service or the least popular one, there are always questions that need to be asked before you decide to make, promote, monetize or simply share diverse video content.
For today’s businesses, you need YouTube as much as you need Facebook or your own native video platforms like BridTV that offers hosting, encoding and a speedy delivery of your next top video on desktop and mobile.