Viewability and Audibility Are Key to Video Ad Effectiveness
by | Mar 30, 2017 | Video Industry News | No Comments

If you run video ads on your website you know how important it is to have an effective ad. Sight, sound and motion is always associated to ad performance but besides the creatives what makes an ad effective? And are video ads effective even with sound on auto-mute (standard practice for many websites these days)? Who better to ask than YouTube.
Brainiacs from Google did a YouTube data research from over 1,000 ads to see how sight and sound are associated with YouTube ad effectiveness. Check out their findings below and apply it to your business model.

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Tagged: YouTube, youtube video