Today it’s easier than ever to produce and deliver video content, and considering its ability to increase brand engagement and enhance customer loyalty, it should be every marketers number one tool occupation while creating its marketing plan. No wonder that over 70% of marketing professionals claim that video converts better than any other medium online.
When you’re developing your digital plans, you should be thinking about various options you can integrate video into your content marketing, on your web page, share it across all major digital and social media channels, utilize it while creating your SEO strategy.70% of marketing professionals claim that video converts better than any other medium online Click To Tweet
Video content in 2015 differs considerably compared to the content created only a couple of years ago. Traditional corporate videos are replaced by innovative, fresh and inspiring content created by the “size” of it’s target audience and delivered across various platforms. Facebook claims to serve 3 billion video views per day and on Youtube, over one billion unique users visit the site globally each month. But brands shouldn’t be limiting themselves to these platform only.
Create and share cut downs of your video
Create different versions or cut downs of your video which can add value for different audiences, and share them on all major social networks. The impact social networks have on our everyday life is getting bigger. Images, videos and other rich media have been proven to receive more views, clicks and shares than plain text tweets. Videos on Facebook are shared 12 times more than text posts and links combined according to these stats. “Images and videos drive three to four more clicks on Twitter. claims John Lee a digital marketing solutions provider”. Integrating video content into the content you post on Facebook will increase consumer interaction, even if your target audience is short on time, and cut downs of your video could do just fine in that case.
Optimise all videos for mobile devices
Mobile video is the hottest trend in the video industry today. Stats show that in 2014. 91% of U.S. adults owned a mobile phone, and 61% of those were smartphones. Since mobile usage has become a part of the everyday routine of an average American, and more mobile users are and will spend time consuming videos on their mobile devices, think about adjusting your videos to handheld devices. Video sharing is growing in popularity, that’s why social media marketers need to start putting mobile video at the top of their web video production when creating successful social media campaign strategies for their clients.
Deliver a strong call to action
While creating your video content, deliver simple, strong and clear calls to action so your videos drive the action you require.Through your video content, you can also get feedback from your customers about your product or service, making them comment and eventually spread your marketing message across.
Brand your video content
Your brand is the way your audience perceives you, and your target viewership should be able to easily recognize and differentiate your brand from others. In order to create a strong presence, you need to start implementing branding strategies. Online video presents a huge opportunity for you to add value to your brand, whether you goal is increasing conversions, improving brand confidence or simply to show you care. Post your videos on your webpage. Many businesses usually just embed their YouTube videos onto their website, but using third party video hosting services could serve as a better and more effective solution, with branded looks of your video content and custom player implementations, and yes, it can be affordable to.
Measure your success
Adopting video into a marketing strategy can now be both affordable and feasible, even for businesses with a modest budget. By carefully planning and analyzing your future marketing actions, and incorporate some of these steps above, you might get the perfect year in 2015 from an online marketing perspective.