According to comScore’s stats, video content is serving and will serve as an important tool in marketing strategy and with connecting to consumers. Video content currently accounts for 87% of online content such as blogs, articles and images. At least 96% of viewers click on links given, while 90% make decisions after they watch videos. The study also revealed that ⅓ of online activities involves video watching. Around 80% of people watch video while only 20% read articles on blogs.