The year 2019 is going to be remembered as a turning point for video content marketing and advertising. Most of the current online market hinges on the power of video. As it stands, video is indeed the most popular form of content. B2C and B2B communities have seen a significant increase of video usage, particularly for marketers. Vital video marketing statistics are shown below, giving you an excellent idea of what actually happened in the past year. It will also give you a chance to formulate a proper video marketing strategy for the year ahead. Whether you’re a marketer, business owner, advertiser, sales rep or web developer, you’re going to want to keep an eye on all relevant video data for 2019.
Mobile Takes the Lead in Video Marketing Statistics
That’s right, videos are conquering the online realm. In addition, mobile is becoming the main device of choice for video consumption. For the past year or so, in the United States, 85% of Internet users watched video content monthly on any of their devices. But what kind of video platforms are people using? Let’s take Facebook as the first example. In a single year daily views on Facebook have jumped from 1 billion to 8 billion; whereas text posts are in a massive decline. It was also noted that social media website Facebook could be ‘all video’ in roughly five years from now. It would be a logical move on Facebook’s part.
YouTube Video Statistics 2019
YouTube is still without a doubt the most influential public service for videos on the market. Despite Google’s questionable decisions regarding video policies for YouTube channels, the video platform grows every year. It’s getting more traffic and more exposure than ever before. Here are several key video marketing statistics for YT in 2019:
- Massive User Base: YouTube remains the second largest search engine on the planet, with 1.5 billion users every month, playing over 1 billion hours of video daily.
- Social Media Power: the YouTube users share 400 hours of new video a minute. In addition, 87% of video marketers share videos on YouTube.
- Content Uploaded: YouTube sees 72 hours of video uploaded every 60 seconds.
- Consumer-Oriented: 1 in 4 shoppers claim they rely on watching YouTube content before they go to the store to make a purchase.
- Mobile-Friendly: Over 50% of videos on YouTube are watched on mobile devices (an average YouTube mobile-viewing session is longer than 40 minutes).
So, why is all of this important? Why are YouTube user analytics so important? Well, YouTube has been dictating the state of the online video market for the past 10 years. The situation has not changed in that regard. So, all of these stats are going to be utilized by marketers and businesses when they start formulating strategies for video content. On the other hand, it is true that people are seeking out YouTube alternatives for video monetization.
Content Trends That Await in 2020
The video marketing statistics for 2019 are effectively preparing us for the trends and challenges that await in 2020. From the user’s perspective, of course, the situation is pretty clear. A huge bulk of online data has demonstrated that unlike written text, video is king of engagement. It keeps the user’s attention more than any other type of content. People simply want original content. Statistically, organic content is what matters to users the most. The online market is now focusing on highly engaging visual storytelling. As a result, powerful visual content will see an even bigger jump next year.
- Explainer Videos and How-To Videos: this year marks a 70% growth of “How To” searches on YouTube year over year. According to a recent survey that examined video content consumption in 2019, consumers are sticking to certain types of videos, both for entertainment and education. However, 39% to be exact prefer explainer videos, while 20% voted for entertaining ‘viral’ type videos.
- AR (Augmented Reality): AR was also a big deal this year and will continue to grow in 2020. It has been projected that the AR market is going to be worth $120 billion by the year 2020. Also, it’s quite possible that AR revenues might easily overtake VR revenues. Yep, 70% of tech leaders see this as the future, saying that AR is going to beat VR. The same study shows that spending on AR host devices will increase as well.
- Testimonial Videos and Case Studies: video marketing statistics aside, case studies and testimonial videos are said to have dominated in the past year. Digital marketing thrives on testimonial videos. The B2B community especially relies on this particular video content. The fact is that if you want to spread the word about your business, brand or product, case studies and testimonial vids are the best way to do it. You’re basically informing consumers/customers/clients about the quality of your service or product.
- Live Streaming is Getting Bigger: live streaming, live events and broadcasting is a huge thing and will continue to grow in 2020. Check out these vital live Streaming Stats.
- Overall Internet Content and Consumer Data: no matter what the trends are, traffic data shows a steady growth of video. All this data is pushing marketers and business owners to rely on video more and more. Another forecast suggests that online videos will make up more than 82% of all consumer internet traffic by the year 2022. Advertisers plan a 25% investment increase for digital video when compared to the previous year.
- Mobile Content Consumption: that’s right, YouTube is not the only platform that proves mobile is taking over. In fact, it was officially stated that mobile video consumption is doubling every year. So, the use of mobile devices is more than likely to rise considerably.
- Oh yeah, and there’s TikTok… you can read about that below.
Video Generates Success on Twitter, Snapchat, Instagram and LinkedIn
The power of social media is not to be underestimated. Sure, trends change every year. Videos, however, are always being used and people love to share them.
- Alrighty, let’s start with Instagram. Time spent watching video on Instagram has seen a 80% increase year over year. That’s right, all those uploaded makeup tutorials, holiday videos and Instagram wedding stories are clearly making a difference. Instagram remains the second-most downloaded free app in Apple store.
- LinkedIn is a potential gold mine when videos are concerned. Only half of the marketers are using videos to spread their message across the business-oriented platform. As a matter of fact, 84% of those same marketers made an impact with videos. Okay, it’s high time to jump on that bandwagon if you haven’t done so already.
- Twitter has seen a massive rise of video usage. In addition to being one of the best place for quick posts and viral content, the social media site is growing. It was noted that 82% of users on Twitter watch video content, which is amazing seeing as people still prefer using text on the same social media site.
- Snapchat is very much in social media race. One of the most impressive video marketing statistics is that the platform has 2,100,000 videos created by users every minute.
- TikTok, the hot, new iOS and Android media app, is used for creating and sharing short videos (similarly to the once popular video sharing side, Vine). The latest scoop is that TikTok is getting bigger and bigger, with an average of 500 million monthly users. Another fact is that users spend approximately 52 minutes every day on TikTok.
Catching Up With The Future
All the relevant data shown here indicates just how dynamic the digital market is. Thankfully, you can utilize these incredibly valuable stats to adjust your business strategy for 2020. Use them to rethink and recalculate. If necessary, modify your monetization strategy, try out new tech solutions, try out new tools etc. Be that as it may, you have a clearer picture of how things are on the market. Video is your key to a bright and successful future. All trends in 2020 will be pointing in that direction.