Facebook is launching third-party viewability verification for display ads
by | Nov 18, 2016 | Social, Video Industry News | No Comments

facebooklivevid76% of companies who have used video in the past 12 months report a direct business impact, and more than 60% plan to increase their investments in video next year. Just how huge video has become for anyone’s business just got another confirmation from one of the big guns, FaceBook, announcing changes to their measurement.

Besides overhauling metrics, Facebook is launching third-party viewability verification for display ads as well and Organic Reach counts are also shifting to viewable impressions.

Read more: http://marketingland.com/facebook-measurement-update-metrics-viewability-verification-198304

Tagged: display ads, Facebook