Whether you’re an up-and-coming live streamer or a brand looking to take the digital world by storm, you’re probably facing a life-changing decision. With so many video hosting services available, which one should you choose?
Sure, you might say YouTube off the top of your head, prompted merely by the fact that this is the most popular video hosting site. However, being well-known shouldn’t exactly be the only characteristic you look for in your video platform.
After all, you spend a lot of time on your live streams or video content. So, it would be a shame to host them on a website that doesn’t boast features that are beneficial for your business. And this is where YouTube comes up short compared to some other competitors. Namely, some people fail to realize that this video hosting platform is prone to account closures and search indexing issues.
Now, with 6 out of 10 people saying they would rather watch online videos than television, it’s obvious that this medium has won our hearts. With this in mind, we’re sure it’s paramount for you to avoid above-mentioned issues and reach as many people as you can.
So, before you opt for one website and start uploading your videos, we’ve compiled a list of top 6 key features every video hosting service should have. Here’s what we’ll cover:
You ready? Let’s go!
This might not seem as important to some, but it’s helpful if a video hosting site offers a variety of plans to their prospective clients. Namely, with more plans, you’ll be able to determine which one fits your business goals the most. Of course, there’s nothing more helpful than a platform that provides a free plan so you can check whether it is to your taste or not.
Once you use that free plan, you can upgrade to a paid one that will surely provide more features. For instance, Brid.TV paid plans start at $25 a month and, unlike the free one, they offer many more valuable features that will assist you in your path to success.
Sure, a free hosting platform that allows you to post your online videos sounds great. But we can’t help but wonder, is there a catch? Well, in most cases, there is. The first one would be the lack of customer support.
Of course, the mere fact that you want to set foot in the digital world and video marketing means that you’re probably tech-savvy. But we’ve all experienced some technical issues that we couldn’t resolve no matter how experienced we are.
Just imagine working on your explainer videos and trying to post them only to be met with certain problems. Without proper customer support, you’d be left to your own devices. However, if your video hosting site has one, they’ll resolve the problems for you and you’ll have time to focus on other areas of your business.
Let’s say that you learn that 72% of customers love finding out about a product or service by watching videos. After this information, you decide to present what you offer with the help of this marketing tool. You upload video on your website and wait to see how it will resonate among your target audience.
However, as they’re watching, that annoying buffering icon keeps showing up. Trust us, they don’t like seeing this icon. And we’re sure you don’t either. So, you should do whatever it takes to prevent this from happening.
To avoid this, you should choose a video hosting platform that offers a superfast HTML5 video player. With this, your online videos will be optimized and delivered more efficiently. Not only that, but your videos will also be compatible with most devices, including smartphones and tablets. And with 75% of all video plays happening on mobile devices, you should ensure your video can be seen across multiple devices.
With customizable settings, you’ll have a chance to give your video player a unique look. In fact, it’s important to stand out from the crowd. And what better way to achieve this than by using highly detailed customization that offers a broad range of colors so you can find that special look you’re after!
For instance, you might select your business colors or go with a theme that suits your website or social media to a tee. So, you shouldn’t hesitate to add that finishing touch.
And if you want to take things to the next level, you can even customize your play button or toggle button! In the end, every detail matters! This is especially true when it comes to visual appeal.
A recent study revealed that 92% of users who watched an online video on their mobiles would share it with others. This means that the number of views can go through the roof if your online video strikes a chord with your target audience.
Given that people want to share a good video with others, your video player should include the sharing option. In this way, your video content can reach users on Facebook, Twitter, and other popular social media platforms. It goes without saying that this social sharing will do wonders for your business. After all, the more views and exposure, the more your client base can expand.
Video analytics have made every marketer’s life easier. They now have a software that identifies attributes or patterns of specific behavior instead of them. Of course, most video hosting services offer basic analytics to their clients. This means that you’ll have a chance to measure the impact of your online videos from a higher level.
So, you’ll see who’s watching your video content, thus identifying your target audience. Then you’ll also be aware of how long they’ve watched it. This is a paramount piece of information to have because it can tell you whether your videos are engaging and captivating to your audience.
Also, video analytics will tell you where they were the most engaged and whether they reached your call to action or not. With this information, you can plan your video marketing strategy accordingly.
Honestly, this level of detail is more than impressive, allowing you to tailor your content to your customers’ preferences. In turn, you’ll have a much greater impact on the market.
So, there you have it — we’ve mentioned the top 6 key features to consider when choosing your video hosting service. Now, it might seem that it won’t be easy to find a platform that meets all these requirements, but trust us — it will.
In fact, we at Brid.TV are proud to say that we offer a video platform that has been made with you in mind. Do you need analytics to maximize the effectiveness of your business? No worries — our powerful in-house analytics engine will help you with this. Namely, you can keep track of everything with our video platform, including viewer engagement.
Also, you’ll have the option to customize your video player and use the design that best fits your brand. We know that you want your brand to shine, thus explore our customizable settings to achieve this!