A quick overview of the stories that matter in the world of video content marketing during the last week from November 30th to December 7th, 2015. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out.Video Content Marketing Roundup Nov 30 – Dec 07, 2015 Click To Tweet
Meet the New Rising Star: Video Marketing Has Taken Center Stage
Read more: http://www.business.com/video-marketing/meet-the-new-rising-star-video-marketing-has-taken-center-stage/
Short summary: On how content marketing industry is nowadays trending towards more visual and less textual content. The post includes examples of effective video marketing and tips how to create one. Post done by Anna Johansson.
How We Overcame 2015’s Top Content Marketing Challenges
Read more: http://www.komarketingassociates.com/blog/how-we-overcame-2015s-top-content-marketing-challenges/
Short summary: On integrating video into your content marketing work and coming up with new fresh ideas while making your content. Post done by Ryan Young.
Why the Evolution of Content Marketing Affects your Global Marketing Efforts
Read more: http://www.matinee.co.uk/blog/how-does-the-evolution-of-web-content-affect-your-global-marketing-efforts/
Short summary: On how video is the right content to engage the audience.
Content marketing and SEO: the questions B2B marketers should ask
Read more: http://www.clickz.com/clickz/column/2436921/content-marketing-and-seo-the-questions-b2b-marketers-should-ask
Short summary: Imperative questions specific to SEO and content marketing that you should be asking yourself as you review your marketing plans for 2016. Post done by Som Puangladda.
Facebook Tweaks News Feed To Serve Only The Best Viral Stories
Read more: http://marketingland.com/facebook-tweaks-news-feed-to-serve-only-the-best-viral-stories-154741
Short summary: Facebook announced an algorithm update that will rank viral stories lower if enough people indicate that they are not interested in seeing them. Post done by Martin Beck.
How Marketers Can Blend Video & Shopping This Holiday Season
Read more: http://www.reelseo.com/video-shopping-holiday-season/
Short summary: On how promoting holiday season via Instagram and offering personalized product recommendations are one of the greatest trends this holiday season. Post done by Anish Patel.
6 ways content marketing will change in 2016
Read more: http://www.imediaconnection.com/content/39574.asp
Short summary: On how marketers will finally embrace the new mobile consumer dynamic and get out of the browser mentality in the upcoming year.
How To Spruce Up Your Content Marketing Strategy In 2016
Read more: http://www.inc.com/rahul-varshneya/how-to-spruce-up-your-content-marketing-strategy-in-2016.html
Short summary: While creating your content identify what your brand or startup stands for and what is the perception you want to drive and what value can you offer. Albeit something that’s unique or offers a completely unique point of view, and what your audience will remember you for. Post done by Rahul Varshneya.
7 Ways to Integrate Content Marketing into Your Social Media
Read more: http://www.socialmediatoday.com/marketing/7-ways-integrate-content-marketing-your-social-media
Short summary: On methods you can use to enhance your social media channels with content marketing. Post done by Daniel Faggella.
2016 Year in Preview: The year publishers get smarter about platforms
Read more: http://digiday.com/publishers/2016yearinpreview-year-publishers-get-smarter-platforms/
Short summary: On how publishing on platforms will move from the shiny-object phase into the realm of hard-headed business decisions and how publishers will begin to get choosier with platforms. Post done by Lucia Moses.