A quick overview of the stories that matter in the world of video content marketing during the last week from May 30th to June 06th, 2016. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out!
Video #ContentMarketing #Roundup May 30 – Jun 06, 2016 Click To Tweet
This Week in Content Marketing: Content Marketing Now Scientifically Proven
Read more: http://contentmarketinginstitute.com/2016/06/content-marketing-proven/
Short summary: On how research conducted by the Stockholm School of Economics demonstrates that brands that continuously offer value to consumers in how they communicate — for instance, by being useful, interesting, fun, or creative — will over time build a kind of trust capital called “advertising equity.”Post done by Joe Pulizzi.
Understanding The True Cost Of Content In B2B Organisation
Short summary: On how, if you can’t accurately capture your cost, and you can’t clearly attribute content impact on business results, content ROI will continue to be a frustrating illusion. Post done by Jim Burns.
10 Simple Steps for Adding Videos To Your Content Strategy
Read more: http://www.forbes.com/sites/jaysondemers/2016/06/01/10-simple-steps-for-adding-videos-to-your-content-strategy/#44727ff92168
Short summary: Describes how, if you want to include more video content in your campaign, but aren’t sure how to go about it, you should try following 10 simple steps. Post done by Jayson DeMers.
2016 Social Media Marketing Benefits
Read more: http://heidicohen.com/2016-social-media-marketing-benefits/#more-30941
Short summary: On how, 2016 Social media marketing benefits follow into 3 major categories: reach, influence, and conversions. Post done by Heidi Cohen.
15 Experts Reveal the Content Marketing Tool They Can’t Live Without
Short summary: On how, when it comes to content marketing, the more you know about your audience and what they want to read, the better you can execute your marketing strategy. Post done by Anna Wickham
3 Things Marcus Sheridan Doesn’t Like About Your Website
Read more: https://www.impactbnd.com/blog/marcus-sheridan-website-throwdown-feedback
Short summary: On how video appears in 70% of the top 100 search results, while websites that incorporate it tend to see two more minutes of on-screen time than those that don’t. Post done by Ramona Sukhraj .
7 Top Secret Ways To Connect With Influencers and A-Listers
Read more: http://www.jeffbullas.com/2016/06/01/7-top-secret-ways-connect-influencers-listers/
Short summary: On how It’s better to get even amounts of traffic from several different sources, than one huge source. It diversifies the risk and helps your traffic levels stay consistent. Post done by Jeff Bullas.
6 Simple Tricks To Make More Money From Your Blog
Read more: http://www.jeffbullas.com/2016/05/31/6-simple-tricks-make-money-blog/
Short summary: Describes six marketing tips to make more money from your blog. Post done by Harsh Agrawal.