A quick overview of the stories that matter in the world of video content marketing during the last week from May 09th to May 16th, 2016. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out!
Video #ContentMarketing #Roundup May 09 – May 16, 2016 Click To Tweet
4 Ways to Save Time With Social Media Marketing Tools
Read more: http://www.socialmediaexaminer.com/4-ways-to-save-time-with-social-media-marketing-tools/
Short summary: Describes four ways on how to integrate automated tools into your social media marketing. Post done by Cynthia Johnson.
Mashable Expands on Video Strategy at NewFronts
Short summary: On how, last month, Mashable announced a “strategic shift” to video, the initial result of which was the layoff of two dozen members of its editorial staff. Post done by Todd Longwell.
Three tips to help charity marketing videos flourish
Short summary: Describes few factors which help to create a really impactful campaign video. Post done by Andrew Chrysostom.
The Constant Evolution of eCommerce
Read more: http://www.business2community.com/ecommerce/constant-evolution-ecommerce-01539784
Short summary: Describes we should all keep in mind on core perspectives when deciding how best to build and operate an eCommerce business. Post done by Mike Pierce.
Smart Content Marketers Are Succeeding With These 5 Proven Strategies
Read more: https://www.entrepreneur.com/article/273594
Short summary: On how articles with an image on every 75 to 100 words double the number of shares, that is why you need to keep your content visual. Post done by Sam Oh.
Here’s a new content marketing strategy documentation map
Read more: https://searchenginewatch.com/2016/05/11/heres-a-new-content-marketing-strategy-documentation-map/
Short summary: On how content marketing has evolved to the point where it’s really easy to lose focus. The post highlights areas that could be a chapter heading in a handy reference guide for the team that wants to document their strategy. Post done by Chris Lake.
Why Small Businesses Should Focus on Scaling Their Content Marketing
Read more: http://smallbiztrends.com/2016/05/scale-content-marketing.html
Short summary: On how small businesses should create content that’s difficult to replicate. Post done by Amie Marse.
Your Step By Step Content Marketing Strategy
Read more: http://www.forbes.com/sites/miketempleman/2016/05/10/your-step-by-step-content-marketing-strategy/#2172a684913e
Short summary: On how before you outline a single blog or conceptualize a video, you’ll want to start by grabbing a whiteboard, sitting down with your team, and drawing a simple funnel. Post done by Mike Templeman.
B2B Tech Content Marketing: Which Content, When?
Read more: http://www.marketingcharts.com/traditional/b2b-tech-content-marketing-which-content-when-67722/
Short summary: On how the main drivers continue to be access to content that can help the buyer make more informed buying decisions (53%) and access to research-based content (50%).
3 Uses for Video in Digital Marketing
Read more: http://www.bka.co.nz/blog/2016/05/09/3-uses-for-video-in-digital-marketing/
Short summary: On how your website will benefit from video content in these three facets: brand storytelling, reach and information. Post done by Liz Lorigan.
How to Fix the 4 Biggest Problems With Content Writers
Read more: http://contentmarketinginstitute.com/2016/05/problems-content-writers/
Short summary: On how content writers lack experience with the topic, and as a result to that they can’t create in-depth and informative articles. Post done by Neil Patel.