A quick overview of the stories that matter in the world of video content marketing during the last week from March 14th to March 21st, 2016. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out.Video #ContentMarketing #Roundup Mar 14– Mar 21, 2016 Click To Tweet
6 Surprising Content Marketing Trends That Are Skyrocketing In 2016, And What You Need To Do In Response
Read more: http://blog.crazyegg.com/2016/03/16/6-surprising-content-marketing-trends/
Short summary: The list of predictions, hunches, educated guesses, and flat-out facts about the future of content marketing. Post done by Neil Patel.
Content Marketing at Massive Scale: The 5 Ps of IBM’s Content Strategy
Read more: http://www.acrolinx.com/blog/content-marketing-at-massive-scale-the-5-ps-of-ibms-content-strategy/
Short summary: On how personalization, personas, path, process, and performance are what form the basis of content strategy at IBM.
Why You Shouldn’t Miss Out on Video Content Marketing
Read more: http://www.hingemarketing.com/blog/story/why-you-shouldnt-miss-out-on-video-content-marketing
Short summary: Few statistics you shouldn’t miss out on video content marketing. Post done by Elizabeth Kiken.
What’s the Secret of the Most Powerful Content Marketing Strategy? Simplicity
Read more: http://www.toprankblog.com/2016/03/how-to-be-the-best-answer/
Short summary: On how creating great content starts with finding out what questions your customers are asking. Post done by Joshua Nite.
Content Marketing: Choosing Channels That Work
Read more: http://www.business2community.com/content-marketing/content-marketing-choosing-channels-work-01485629#HBw7LRAPpzxoDRra.97
Short summary: With so many methods available, from traditional direct mail to the latest social media platforms, the choice of choosing the right channels depends on content strategy overall goals, the nuances of your company and the nature of each individual piece of content. Post done by Sandra Gudat.
5 Video Marketing Predictions To Guide Your Content Strategy
Read more: http://www.forbes.com/sites/jaysondemers/2016/03/17/5-video-marketing-predictions-to-guide-your-content-strategy/#3abbf4c13feb
Short summary: Describes the future of video marketing. What technologies will become available, how will consumer interests change and how can you start preparing for these developments. Post done by Jayson DeMers.
Content Marketers: Don’t Ask Them to Sign Up. Tell Them to.
Read more: http://www.entrepreneur.com/article/271779
Short summary: Describes four surprising reasons why your content campaign isn’t converting customers. Post done by Aaron Agius.
Content marketing and personal branding go hand-in-hand
Read more: http://marketingland.com/content-marketing-personal-branding-167779
Short summary: On how a personal content strategy must strike the often delicate balance between who a person is, professionally, and what that person is like — often revealed on more personal social platforms. Post done by Rebecca Lieb.
17 Tips for Creating a Content Marketing Plan in 2016
Read more: http://sproutsocial.com/insights/content-marketing-plan/
Short summary: Describes 17 useful tips to help you draw up a successful content marketing plan this year. Post done by Shane Barker.
SEO Page Titles: 15-Point Checklist for B2B and B2C Brands
Read more: http://contentmarketinginstitute.com/2016/03/seo-page-titles-checklist/
Short summary: Checklist of 15 key facts, variables, and best practices to help you make the most of SEO page titles. Post done by Mike Murray.
Content Marketing vs. Native Advertising: What’s a Better Value?
Read more: http://blog.crazyegg.com/2016/03/16/content-marketing-vs-native-advertising/
Short summary: On how, although native advertising and content marketing look similar, there are key differences between the two.