A quick overview of the stories that matter in the world of video content marketing during the last week from January 11th to January 18th, 2016. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out.Video Content Marketing Roundup Jan 11 – Jan 18, 2016 Click To Tweet
Google Analytics Health Check: Is Your Configuration Broken?
Read more: http://conversionxl.com/google-analytics-health-check/
Short summary: Describes what’s a Google Analytics health check and how it works. Post done by Shanelle Mullin.
Why You Need to Prepare for the Video Marketing Flood
Read more: http://www.skeletonproductions.com/insights/video-marketing-flood
Short summary: On how you need to create great, thought-out video content that’s spot-on for your target audience and that stands out from the crowd. Post done by Lydia Cockerham.
Making Video Apps Even More Engaging with Chat
Read more: http://blog.sendbird.com/making-video-apps-even-more-engaging-with-chat/
Short summary: If you are building a video app and would like to increase users’ participation and engagement, try to build a chat into your app’s video sections.
The Ultimate List: 70+ Best Tools For Skyrocketing Business Growth In 2016
Read more: http://www.leadchat.com/blog/business-growth-tools/
Short summary: In order to scale the progress you’ve already made, or to experience real growth for the first time, you have to standardize processes, and use the right tools.
The Anatomy of a Perfect Blog Post [Infographic]
Read more: http://blog.hubspot.com/marketing/anatomy-perfect-blog-post
Short summary: On visual guide that points out all the elements of an excellent blog post, making it a great source to reference when you’re writing a post. Post done by Carly Stec.
Are Video Advertisers Targeting the Right Audience on YouTube?
Read more: http://www.reelseo.com/video-marketers-targeting-right-audiences/
Short summary: On how to get right with targeted video advertising. Post done by Greg Jarboe.
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016
Read more: http://www.emarketer.com/Article/US-Digital-Display-Ad-Spending-Surpass-Search-Ad-Spending-2016/1013442
Short summary: On how this year digital display ad spending will eclipse search ad spending in the US for the first time.
8+ Tips to Create a Great Script for Successful Videos
Read more: http://contentmarketinginstitute.com/2016/01/create-script-videos/
Short summary: On how by following a few simple rules you can write scripts that will allow your talent to get your message across more clearly, concisely, and creatively. Post done by Cyd Casados.
How To Uncover SEO Content Marketing Ideas With Google Search Analytics
Read more: http://marketingland.com/uncover-seo-content-marketing-ideas-google-search-analytics-159289
Short summary: On three tactical applications of Search Analytics data analysis that can be applied to make more meaningful, SEO-centric content marketing decisions. Post done by Derek Edmond.