Even though the main concern of advertisers today is how to incorporate video ads into their campaigns, which boils down to choosing the appropriate type of video ad that would give the desired results, it’s the tech behind ad serving that has to work flawlessly in order to be sure your monetization is done right.
Two things influence your video ad monetization: video player/platform and ad tags you use.
Test Your VAST Ad Response with #BridTV VAST Inspector Tool Click To Tweet
Not all video players are created equal. The efficiency of video player depends on a video platform behind it. In terms of video ads it depends on ability of your video platform to play your publisher VPAID/VAST ad tags.
If you want to run video ads, it is important for you to understand the basics ie the difference between VPAID and VAST ad tags and have a valid ad tag for your video player (read more on video technology terms).
VPAID (Video Player-Ad Interface Definition) helps you understand how individual ads are performing and devise improved ways of engaging your audiences and increasing the level of interaction with your ad.
VAST (Video Ad Serving Template) provides a generic framework for embedding in-stream video ads and it standardizes the communication between video players and video ad server.
Even though VAST 4.0 standard is already in play (and BridTv supports it) many publishers are still on VAST 2.0 standard. With so many differences it’s easy to get lost. This is where BridTV VAST Inspector Tool comes into play.
Our inspector tool is designed to give you quick response to simple, yet crucial, question: is VAST ad tag you are using supported by BridTV video player? Our video player will attempt to interpret the response, play the ad, and ping the tracking URLs. (FAQ for our inspector tool is here)
The following are just few of the ad partners which provided VPAID 1.0/2.0 and VAST creatives that have being validated in our video player.
Maximizing revenue and views for our publishers has always been our goal. On our side, a big part of it is watching closely and work with ad partners to ensure their creatives function correctly with BridTV video player. On your side, being familiar with VPAID and VAST gives you the ability to know, and plan ahead, what the ads you are using can do and where they can be placed so that they are used in the best possible way.