Last summer Facebook rolled out its live stream function, Facebook Live. Commercial publishers have already received a taste of it, and are now seeking ways to monetize their content. This practically clears the path for Facebook live streaming video ads.
#VideoAds Coming to @Facebook #LiveStreaming Click To Tweet
YouTube has been doing the same thing for quite some time, so it’s only natural to expect such a course of action. Meanwhile Facebook and users who have been live streaming have concluded that live streams last longer than the usual recorded video. As a result Live streams are the perfect ground for short ads.