Video Ad Strategies: Desktop vs Mobile
by | Nov 15, 2018 | How To..., Monetization | No Comments

Video Ad Strategies: Desktop vs Mobile

For several years, no matter how much the global online business scene shifts, the focus is always on video. Video quite simply beats all other formats. People use it to share ideas and projects and to express themselves creatively and artistically, while businesses (small, medium and large) continue down the path of growth by utilizing video. It has indeed become a powerful tool for marketers, an essential element for content creators and an invaluable component in almost every digital marketing strategy.

80% of #B2B buyers are using mobile at work, rather than desktop. Fine-tuning your #digitalmarketing strategy around mobile is not something you should do in the near future, it’s something you should have done yesterday. Click To Tweet

Desktop vs Mobile Statistics 2018

That’s right, video continues to dominate the world of B2B marketing and it remains abundantly clear where the trends are. In other words, your digital marketing strategy shouldn’t be optimized just for video, it should also be focused on current trends. The latest figures have shown that 80% of B2B buyers are using mobile at work, rather than desktop.  

It’s futile to even mention how much your business should be aimed at the mobile market, so at this stage fine-tuning your digital marketing strategy around mobile is not something you should do in the near future, it’s something you should have done yesterday. This was the situation in 2017, but now, in 2018, it’s an even bigger priority for any business. Today, 80% of people who are using the Web own a smartphone.

Desktop vs Mobile Statistics 2018

During 2018, 52.2% of all global online traffic was generated via mobile phones, up from 50.3% during 2017. What’s more, all eyes are constantly turned towards the US market and 57% of all U.S. online traffic smartphones and tablets. It must also be said that that in 2018 mobile bounce rate dropped from 52% to 47%. The details are in the charts below.

Those businesses that keep advertising via Google AdWords and/or Facebook, are probably well aware of the fact that mobile search traffic, as well as mobile ad impressions, significantly surpassed their desktop equivalents. That’s not saying you should restrict your digital marketing strategies and online business efforts strictly around mobile advertising. It simply means that mobile device behavior indicates just how effective mobile ads are (and mobile ad tags for that matter). Analytics and various data have shown that mobile users are two times more likely to make a purchase in the range of $250 (or more) as opposed to desktop buyers.

Turning the Gaze Towards Mobile-First

As strategy and trend mobile-first started to catch some years ago, with Google utilizing their mobile-first strategy as far back as 2010. To explain the basics here, mobile first simply signifies designing and developing online experience primarily for mobile, with desktop and other devices being less of a priority. Initially, mobile was considered as a secondary step when optimizing for the Web, while the desktop was the main goal.

Mobile first simply signifies designing and developing online experience primarily for mobile, with desktop and other devices being less of a priority. Click To Tweet

The global growth of mobile tech and the significant rise in the use of mobile devices, whether it’s for online shopping or social networking, it’s simply no surprise that so many businesses are centering their efforts on mobile. So the digital scene is not changing. It has already changed, dramatically.

Mobile Ad From the Consumer’s Perspective

Mobile tech and mobile-oriented web content is quite simply the bulk of the global user base. Web experiences are now geared towards mobile. However, there are other relevant stats that have to be brought to attention. For instance, it has to be pointed out that mobile ads are becoming increasingly aggressive, drastically changing the user experience. Consumers are enraged by ad campaigns that interrupt their online experiences, especially with things like pop-up ads that are currently getting a 73% disapproval rating. In fact, mobile ad blocking has increased 90% year-over-year.

Desktop vs. Mobile Ad Tags Implementation and Use

In terms of impressions and general monetization data, our stats have shown a significant increase in mobile usage as of late. Check it out below:

Desktop vs. Mobile Ad Tags Implementation and Use

When using a video platform such as BridTV, you can conveniently input different ad tags for both Desktop and Mobile traffic, depending on your business needs, of course. The process and integration is handled smoothly so that if you have a single ad tag that has ads for both mobile and desktop just enter it in this slot shown and save your player. The ad tag entered in this slot will get called on both mobile and desktop.

For mobile advertising, there’s the priority of relying on a few things that have to be handled on the server side. Putting certain aspects aside such as device type, OS, etc. there’s singling out precise location info or something like GEO Targeting to help publishers determine the needs of audiences or potential buyers. The ads in question have to work without a hitch on mobile applications while adhering to the VAST and VPAID standards for video ads.

It’s Easier When You Know Your Options  

The bottom line is that you can always opt for more, regardless of whether you’re business is relying on desktop traffic or mobile traffic. With the BridTV partnership program all you need to do is apply, wait for validation (the only prerequisite being that you have at least 5k daily ad calls) and that’s about it. As soon as monetization kicks off, the publisher gets 60% while Brid takes a 40% cut. To learn more about this, check out the BridTV partner program.  

Meanwhile, BirdTV also offers publishers a substantial choice of revenue options, and as soon as you join as a partner a selection of top ad networks awaits. It’s a pretty good great deal, especially if you’re a publisher eager to move away from the highly competitive realms of advertising on platforms like Google or Facebook.  

Tagged: Video Ad Strategies