Video marketing has become the center of attention of all popular social networking websites ever since Facebook began selling autoplay video advertising in 2014. People are spending a great amount of their free time on social networks, which is the main reason why marketers are looking that way.
After 2014, Twitter, Snapchat and Instagram have started to do everything in their power to adjust their platform to video marketers needs, and marketers have started to invest a significant part of their budget in social video. Here are fresh trends marketers need to follow if they want to successfully promote their business online through social video.
12% of US #marketers have bought autoplay video ads on #Facebook and around 57% plan to do it in the following months Click To Tweet
Among all social media channels, Facebook remains number one when we are talking about video marketing campaign. The survey done by RBC Capital Markets and Advertising Age conducted in February showed that 12% of US marketers have bought autoplay video ads on Facebook and around 57% plan to do it in the following months. Only 7% have stated they don’t want to purchase Facebook autoplay ads. Advertiser Perceptions study done in December 2015 shows that Facebook was highly ranked in the list properties that marketers said they planned to use for digital video advertising. Google and YouTube were the only two competitors that surpassed Facebook in the list.
More and more people consume their content on mobile phones. Marketers are aware of that trend and are trying to adapt their content to mobile devices. Currently, 79% of B2B marketers stated they had a mobile-friendly site in 2016. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
To sum it all up, if you want to successfully run your social marketing campaign, you need to create quality video content, socially share it and enable its consumption on all devices, especially mobile.
We from BridTv are trying to keep in touch with the latest trends, allowing our publishers to fully enjoy all the benefits of consuming and sharing video content around the globe. There are two hottest Facebook video features we would like to mention that are created to improve your social marketing options:
Brid.Tv Supports AMP project – BridTV has a lot to offer when it comes to fast and quality online mobile video experience. Supporting the AMP HTML (Google Accelerated Mobile Pages (AMP) project) which improves the performance of the mobile web, we have improved mobile video experience. AMP project enables SEO benefits with the Google search engine.