For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
VAST vs. VPAID
VAST (Video Ad Serving Template) is the industry’s standard when it comes to advertising your video content. It tells the video player how to handle and display an ad. It is designed to facilitate and standardize the communication between video players and video ad server.
VPAID (Video Player-Ad Interface Definition) ads allow compliant video players to display rich interactive media ads. Thanks to the VPAID standard you can see how individual ads are performing.
To put it simply, with VAST and VPAID support implemented in your video platform and video player, you will be able to run a variety of video ads (including third-party video ads).
Thanks to acceptance of VAST/VPAID standards in the industry, publishers are now able to serve video ads across multiple platforms and devices with the video player of their choice.
Standards Support At BridTV
The BridTV video player is powered by Google for both desktop and mobile web to deliver ads across all major devices, with full support for VAST (up to version 3.0) and VPAID (up to version 2.0) standards including support for Flash (interactive VPAID) and HTML5 ads.
Our monetizing options are available for both our standard and premium partners. We support all major video ad formats:
Linear ads: Pre-Roll; Mid-Roll; Post-Roll
They are commonly served as a video but may include static images, that play for a set duration at linear points along the video timeline. Played before (pre-roll), during the (mid-roll) or after (post-roll) the video content. A linear ad’s duration may be extended upon viewer interaction.
Non-Linear ads: Overlays
Non-linear ads are displayed on top of the video, along with video playback. Typically, the display time is about 10-20 seconds – they cover the top or bottom third of the video – usually as text or static images. The Ad may be interactive and capable of stopping the video (only user-initiated) to play additional ad content. With the BridTV video platform you can display any kind of combination of linear and non-linear ads in a single player.
The Brid player also has full support for companion slot ads and has no restriction to which sizes are supported.
Companion ads (all sizes supported e.g. 300×250)
Served with Linear or Non-Linear ads, companion ads are displayed outside from the video player but are served through the same ad tag. Usually displayed as standard banners or rich media ads that accompany a pre-roll.
Our player is fully integrated with DoubleClick for Publishers (DFP) Video, offering support for advanced features like content targeting and Ad Rules for video. Most importantly, setting up your ads and monetizing your content takes seconds and it’s free!