Content creators are looking for more and more ways to express their ideas and share them with the public. Consequently, video is now the most powerful medium on the B2C and B2B scene. Meanwhile, web publishers are proactively navigating the contemporary digital landscape by relying mostly on video as their primary source of monetization and digital marketing. This is something BridTV is well aware of and we stand behind publishers, fully supporting their business efforts with our latest, groundbreaking video tech. In addition, we have now implemented a brand new analytics engine that massively improves your video data and focuses greatly on useability.
Did you know that by 2022, over 82% of all consumer Internet traffic will consist of online videos? That’s 15 times more than how things were during 2017. At the same time, 78% of people watch online videos every week, and 55% view online videos every day. So, it’s pretty obvious that videos aren’t just limited to the entertainment industry. Videos also extend to the B2B market, effectively becoming the main driving force for branding and promotion. It was noted recently that 54% of consumers wish to watch additional videos from a brand/business they support.
The latest update incorporated into our video tech features a streamlined version of the BridTV Video Analytics, which allows web publishers to gain access to analytics per video, which in turn denotes plays vs impressions, ad requests vs impressions, fill rate (fill rate by ad slot – preroll, midroll, postroll, overlay, banner, etc.). The whole engine gives you a chance to zero in on ad performance and ad opportunities. For example, one of the most valuable stats for video is VCR (Video Completion Rate); this is something that works smoothly with BridTV Video Analytics, thanks to the improved ad-specific metrics that’s now fully integrated into the CMS as you work. This valuable data can also be filtered to check out ad performance on both desktop and mobile.
As you examine vital data in your video analytics, you will be able to locate certain friction points beforehand. Our slick analytics segmentation can help you track ad performance according to specific categories:
The main objective of our revised in-house ad metrics tech is to ensure your the performance of your ads improves, thus leading you to better ROI and an overall revenue jump. With the new BridTV Analytics API web publishers are welcome to integrate all the facets of the BridTV Analytics Engine into their development process. The advanced programmatic method API enables you migrate your analytics and data from the BridTV CMS. This is going to be an immense time saver and it will also allow you to create custom reports. Translate relevant data and key infrastructure into code in order to integrate your Brid Analytics with other business applications.