When it comes to promoting your company or service on Twitter, it can be really challenging to find the time to get through everything, and get the most out of Twitter. The most convenient thing about using Twitter as a marketing tool gives you the opportunity to look at, retweet, favorite, or comment on anything you want at anytime. By using a Twitter business account, you get a chance to follow your target customer, their activities, and work on building a closer relationship with them.
Posting on Twitter is different from every other social media. There are many theories about how to use visually those 140-character increments on Twitter to drive more traffic to your business or website and effectively use Twitter as a marketing tool. Here’s some tips that can help you out with that:
Complete your Twitter account
People need to clearly understand who you are and what you do, and to have access to your company’s identity. Each feature must give more details about your business. There are three important features that you need to pay attention to:
a) bio – Your Twitter bio is a great chance to tell a business story to your Twitter community. Choose your account username and profile picture so it can fully express what your company is about. You only get 160 characters to tell people who you are and what you do
b) location – give your followers enough information so they can find you easily.
c) website – Share a web address with your twitter community.
Find your target group
Use Twitter search to find experts, customers and influencers in your target area by searching keywords that relate to your industry. Make a list of some of the most influential people in your target area — journalists, important bloggers, competitors or peers, trade organizations or professional organizations for your industry, businesses in your neighborhood, potential important customers and interact with them on a regular basis.
I recommend daily postings so that you are top of mind on a consistent basis, and be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet or favorite. Some experts recommend to tweet every hour so people can see you frequently.
Track mentions — and respond
Track brand mentions and keywords. Respond in a professional manner. Nowadays, customer service is considered to be a new marketing and as many customers now post their product complaints on Twitter, it’s important to be polite and respond to their complaints.
Retweet and favorite tweets
Don’t be afraid to retweet as this will help you become more recognizable, and create your brand image in your industry. Amy Marshall, COO in Fathom, says that favoriting tweets can get someone’s attention more than a retweet or a mention.
Search through trending topics and hashtags
By searching through trending topics, you can find a way to make a relevant connection to your brand and follow them. By putting your business among trending topics, your brand name will be seen when people search tweets regarding that particular hashtag.
Use images and videos
Images, videos and other rich media have been proven to receive more views, clicks and shares than plain text tweets. John Lee, manager, a digital marketing solutions provider has stated that “Images and videos drive three to four more clicks on Twitter.” Let me remind you that BridTv now enables you to embed your videos in a tweet via Twitter Player Cards and TWEET your video worldwide. That way, you can play and share your video inside of Twitter, so why not give Brid a go and try out the new social share options!