Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. 10-15% of internet users in the US are already actively blocking digital ads. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.
Mobile ad blockers are gaining momentum and publishers are faced with an unsustainable situation. #ADIQ can help! Click To Tweet
For us, unblocking VPAID 2.0 is huge. The fact remains that a great majority of video ads today are served through VPAID 2.0 ads managers. This in turns allows BridIQ to have a far wider support for video ad unblocking than any other similar solution on the market. The key is not just being the first, it’s being the first at regaining back the true bulk of the video ad inventory.
Easily deployable ADIQ is a cost-effective and sustainable business model where you pay for unblocked and delivered impressions only. It comes as a part of BridTV online video platform PREMIUM plan, free of charge, but it also works with other industry top video players.