Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content:
Identify specific target audiences you’re trying to reach. Consider the demographics: location, age, gender, income level, education level, occupation) and the psychographics of your target group (personality, attitudes, values, interests, lifestyles, behavior). When we are speaking about B2B video content, numbers are not as relevant as the audience demographics that engage with your video content which trigger a call to action button. Content marketers need to concentrate on creating a content strategy that will deliver video content to the right address at the right time.
Think about what kind of video content will best engage, nurture and convert your targeted audience. What type of content marketing strategy do you need to develop to achieve the desired outcome of your content marketing efforts? This includes increased traffic rates, leads, and/or sales. The content should be engaging, informative and interesting. Your content’s purpose should be to provide your potential customers with the enough details that will make them want to become your permanent customers.
When creating video content, try to define and clarify to your potential customers what problems you are trying to solve, and try to answer these questions in your video.
When it comes to making a video that will both fit into your budget and have an impact on your sales and marketing goals, the trick is to make it interesting and compatible with your strategy and the other components in your campaign. Original and innovative ideas may be convenient if they fit your current campaign topic and your brand’s style.
A great place to start distributing your video content is your website. Embedding your video content to your homepage, blog, and to your landing pages will help with SEO and encourage prospective customers to convert. Afterwards, consider sharing your video content to your social channels, such as YouTube, Twitter, Facebook, LinkedIn… This is the best way to get fans, keep in touch with your old fans, engaging with them and get them to share your content.
Try to identify search result opportunities through keyword research that could be improved through content being developed.
Those are the questions you should think about when creating your B2B video content marketing strategy, hope some of these questions are helpful and maybe some sparked questions of your own to ask.