There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video.
We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited.
With so many marketing and advertising channels to choose from today it’s hard to stay on top of things, keep up with the trends and manage multiple channels for your business. Then again not all businesses should follow all the trends. So, how do you tell which marketing road should you take/create for your business?
Video plays the most important role in B2B sales and marketing plans in all business spheres today Click To Tweet
Get back to the basics! That means understanding your audience, their hangouts, their needs and what can you do to help them out. That also means you should be asking few questions yourself in order to understand your business goals and the best way to reach them before you actually start.
To help you out with it check out the following infographic. This visual guide points out all questions marketers should be asking themselves before they start generating their video marketing content (download link is at the end).
You can download full sized Top Questions B2B’s Should Be Asking When Creating a Video Marketing Strategy infographic here!