The Share Of Mobile Online Video Viewing Threatening To Overtake Desktop Viewing By Q4 2016
by | May 28, 2015 | Video Industry News | No Comments

During the past year, 26% of online video views were on a mobile device, which is a 63% year-over-year growth rate, shows the latest Adobe’s study (U.S. Digital Video 2014 Inaugural Report). If this rate continues, mobile viewing will overtake desktop viewing by Q4 2016. Those stats refer to video starts, however, viewers prefer watching far longer videos on desktops than on mobile devices. In Q4 2014, viewers spent an average of 5 hours and 49 minutes watching media and entertainment video on desktops – that’s 16 times longer compared to the time they spend watching the same content on smartphones.

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Tagged: mobile, Mobile video, online video views, video content