We at Brid.TV probably aren’t the only ones wondering what the future of work will look like. As the global pandemic changed our habits and made remote work our new normal, the world won’t ever be the same. This transition to working from home made one thing clear to companies — although having an office is a plus, it is redundant at the same time. Whether or not this is a new revelation, it’s obvious that it has had an effect on businesses around the world.
Twitter made a huge splash in May when it revealed its permanent work-from-home policy. Other companies soon followed in the tech giant’s footsteps. It was official — even once the novel coronavirus ended, work would be forever affected. To prepare for this changing world, companies will probably need to invest in:
Furthermore, as you’ll see, there is one medium that will play a central role in the future of work. We’re talking about videos. Whether you’re video conferencing with your employees or making employee training videos, it’s clear just how important this medium is for companies. Although some debates revolve around the use of artificial intelligence and robots for work, these things aren’t likely to become our reality soon. Video, on the other hand, indicates that our future of work will be filled with it.
Let’s delve deeper into this topic!
Although it’s never easy to make predictions, experts agree on some possibilities. Most of them concern remote work, security, and privacy. Because of the pandemic, companies had a chance to see how they would fare while working from home. And the majority of them passed this test with flying colors.
What’s more, this work-from-home model, which companies used to denounce, has now been accepted. Employees want workplace flexibility and their superiors are finally listening to them. We now have this much needed flexibility. But we can’t help but wonder — will it last? This is one prediction that we can’t make. But what we can do is see what the future of work will look like.
Let’s check it out below!
Now that employees got a taste of remote work, most of them have become fans of this arrangement. When you take out commuting and traffic jams, you have a win-win situation for your staff. But employees aren’t the only ones leaning towards working from home. Namely, many organizations realize that a part of their workforce can function outside of offices. According to Gartner, 74% of businesses plan to shift their employees to remote work.
Moreover, 42% of remote employees plan to work remotely more frequently in the next five years. This proves that remote work is prevalent nowadays. However, it is also extremely popular. In fact, Americans are 57% more likely to be satisfied with their jobs if they are working remotely. These employees emphasize the following benefits of remote work:
Given the above, it’s no wonder that Buffer revealed that 98% of people would like to work remotely at least some of the time. So, a shift to working from home is imminent even without the pandemic. This means that businesses will need to plan a budget for tools, software, systems, and training. The investment will pay off as the employees will feel at ease and remain in the company.
Okay, so the future of work will be remote, what else? Let’s find out!
This is undeniable. The digital framework is increasingly becoming popular among companies. In fact, apart from Twitter, Square also revealed that its employees can choose between working from home and in an office setting. It’s likely that many other businesses will follow suit. We’ll certainly pay attention to these trends.
Admittedly, remote work was always there. But companies were reluctant to embrace it. In the end, it seems that they needed a test case to get rid of their insecurities. Now that they have, working from home has become the hottest buzzword in the world. By going digital, businesses can attract more employees who crave workplace flexibility.
Today, internal communication in most companies is happening online. Employers have to find video conferencing apps and other software that will bridge the gap between the employees and themselves. This shift to the digital world means that security and privacy will be highly emphasized in the future. Zoom, the biggest video conferencing app right now, has certainly realized this. In June, the company updated its software to enable end-to-end encryption of calls.
So, the future of work will be secure and private. This will pressure tech companies to come up with solutions that store sensitive information and minimize the risk of data breaches.
To embrace this new reality, companies will need to rely on one marketing medium the most — video.
In recent years, most companies have realized what online videos can do for them. That’s why 81% of marketers use this tool to grow their business. But videos aren’t only popular among publishers and content creators. Consumers love them as well. In fact, 78% of them watch videos every week. To remain relevant on the market, companies need to turn towards this medium. But videos don’t only come in handy if you want to attract new customers.
Quite the contrary, they can help you create your dream workplace… regardless of whether you’re working from home or not. But why are videos such a good solution for the future of work? Well, there are a number of characteristics this tool possesses that make it a good fit for businesses. Not convinced? Wait until you read these characteristics!
Video is the ultimate content type. If the choice is between video and text-based content, most people will choose the former. So, it’s not surprising that it’s everywhere nowadays. You can’t open any major social network or website without seeing some viral video. In addition to this, it’s also popular in personal communication, advertising, and internal communications. More and more companies are using it to share information with their employees.
There’s a reason why employees love video. Namely, it’s an engaging format that basically begs you to continue watching. So, using it to communicate within your organization is a must. In fact, employees are 75% more likely to watch a video than read text. If you have anything important to announce to your staff, video is there for you!
Contrary to popular belief, video is fast and easy to make. The information it presents are digestible and clear, making it easier for employees to get your message. Another plus is that you can record videos wherever you want — be it in your living room or office. Not only that, but you can also watch it on the go or from the comfort of your home.
What’s more, videos aren’t only flexible. They can save you time as well. You don’t need to type long blocks of text to share some information with your team. Just record a short video and you’ll be good to go.
Have a new message you wish to convey to your employees? Videos can help you. You can deliver any kind of message quickly and easily. There are many resources you can use to get your point across. For instance, you can share your screen to show visuals that further explain the topic to your employees.
However, video isn’t only a good format to clear up misunderstandings. It’s also quite effective at making sure your employees don’t forget your message. In fact, they’ll retain 95% of a message when they see it in a video.
Online video platforms pull out all the stops to ensure your content is seen by the right people. This is especially important if you’re using video for internal communications. After all, it can contain sensitive and/or confidential information. As you want this information to be available to specific individuals, rely on video platforms to help you. They employ safety measures that protect your videos online.
Overall, video is a critical component of remote work. And, as you can guess, remote work is the future of work. So, start using videos as soon as possible!
The future of work looks bright from this perspective. Employees will likely get what they’ve been craving for — workplace flexibility. To give them what they want, employers will need to rely on technology, especially videos.
Regardless of whether you’re already using videos or are planning to, Brid.TV can help you host and manage videos in a few easy steps. Our platform is user-friendly and doesn’t require any technical know-how. Be safe in the knowledge that your corporate videos are secure with us and make things easier for your employees!
Why wait for the future when you can start making videos now? For more, don’t hesitate to contact us!