According to a study done by Eye View Digital, videos on a landing page can increase conversions by up to 86%. Videos combine four elements that humans are wired to pay attention to: faces, voices, body language and movement. That’s why landing page videos can be a perfect way for demonstrating the benefits of your product or service in a brief, effective, and informative way. Videos can increase the length of time people stay on your web page, and if you place a video on your product page, people will be more interested in watching that video than reading a long text instead. Stats show that only 28% of the words on an average page of a website are actually read. Latest studies on web use have shown that humans have an attention span of 8.25 seconds, and as we already know that web attention spans are short, videos can serve you as a great way to say everything you want about you and your your product benefits and still keep your audience’s attention.
Consumers are 4X more interested in watching a product video than reading about that same product https://goo.gl/MJjCC8 #BridTv Click To Tweet
We’ve made a short list what to keep in mind while creating a landing page video content that will help your business blossom.
According to an Animoto study, 56% of consumers said that if a company has a website, it should feature some video content. The result of the study shows consumers were 4X more interested in watching a product video than reading about that same product. So stick a video on your homepage or landing page and you will engage your audience and make them stay longer on your website. Using Brid.tv, you can embed your videos on your website’s landing page, and once you sign up to our platform, you get the chance to activate the autoplay option as a great way of promoting your video content.
You can setup a player to autoplay by doing the following:
Playback of all videos displayed in HTML5 on mobile devices must be user initiated. You can also override the players autoplay setting when grabbing embed code for any video or playlist.