YouTube and Google have been at the very epicenter of video content creation, as well as video content marketing, for the past several years. In short, a virtually endless number of rather creative folk have congregated on this one public video service, to try and share their ideas with the rest of the world. It turned out to be the easiest and most efficient way to reach target audiences. Businesses, small and large, have utilized this one platform to launch their projects , make their brands more popular, and even cash in on some of their creations.
Lately, however, the whole video marketing scene is shifting towards live videos, live feeds, streaming and so on.
If you run video ads on your website you know how important it is to have an effective ad. Sight, sound and motion is always associated to ad performance but besides the creatives what makes an ad effective? And are video ads effective even with sound on auto-mute (standard practice for many websites these days)? Who better to ask than YouTube.
Brainiacs from Google did a YouTube data research from over 1,000 ads to see how sight and sound are associated with YouTube ad effectiveness. Check out their findings below and apply it to your business model.
76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.
As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.
When users habits change markets, and marketing strategies for that matter, change as well. Today businesses are heavily influenced by the mobile internet consumption and, if you haven’t already, now might be the final hour to catch on and adapt your business for mobile visits. Understanding your audience has never been this important as it is today.
Back in November StatCounter Global Stats reported worldwide mobile internet use surpasses desktop for the first time ever. And this month YouTube reported that the majority of watch time on YouTube comes from mobile. And unlike many of us believe the world watches YouTube on mobile, at home, during prime time, and on horizontally oriented screens. (more…)
We’ve spoken at length about how important video is to forming your ultimate digital strategy. It is also a vital component to almost every aspect of modern-day business, whether you’re looking to make a mark in a very competitive B2B environment, or simply seeking to make an impact with your personal content.
These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.
According to the Real SEO’s data from the past 30 days, videos on YouTube are about 10X longer than on Facebook. Facebook tends to host short type content into the feed, in opposite to YouTube, which prefers serving you longer and higher quality content. Stas show the average duration of a Facebook video is 81.22 seconds, and for YouTube is 870.89 seconds. Video posted natively to Facebook usually generates more engagement, while YouTube has a lower views to engagement. The average of viewer engagement for Facebook is 31.12 and for Youtube is 22.42. Videos posted natively to Facebook generate more engagement, but it takes fewer views for YouTube videos to generate the same engagement rate. The most engaged videos on YouTube are longer than the most engaged videos uploaded to Facebook.
The ever-evolving world of online video platforms never sleeps. From video platform giants and social platforms aiming at new video approach to enterprise level platforms, you can adjust to your liking we’re covering it all here. These are the headlines that market last week from November 2nd to November 9th, 2015. Check them out.
YouTube data shows people in the U.S. are spending nearly 2X as much time watching fashion and apparel videos during 2015 compared to the previous year. The study has detected people are turning to YouTube for shopping advice and product reviews. According to Google/Ipsos MediaCT’s 2015 Consumer Holiday Intentions Study, around 26% of shoppers say online videos are their main source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday purchases. The study shows 30% of total online purchases happen via mobile devices. The smartphone’s share of online shopping purchases has increased 64% over the last year. One thing is clear, video marketers are expected to win customers attention this holiday season. (more…)
As multiple sources claim, YouTube is about to launch its two separate subscription services till the end of 2015: Music Key, and another unnamed service aimed at YouTube’s premium content creators. The biggest video streaming site in the world will be a mix of free (ad-supported) content and premium videos, that will be positioned behind a paywall. Though Youtube has till now been a free ad-supported service, the company has now decided to offer users new ways to make money. The biggest change for most YouTube users will be the music that inevitably finds its way behind the upcoming paywall. There may be several models of category-specific subscription services on the platform. Music Key may be coupled by subscriptions aimed at children’s programming or gamers at some time it the future. (more…)